This product portfolio case study illustrates how Portakabin, a manufacturer of factory produced buildings, has developed a range of new products called Essential Business Solutions (EBS). The purpose of EBS was to develop products that more closely meet the needs of its customers.

This marketing planning case study shows how Portakabin uses marketing to identify and anticipate customer needs and then meet them.

This lean production case study focuses on how Portakabin uses lean production methods to ensure it produces aquality product that gives value to the customer.

This promotion case study explores how Portakabin uses market analysis to identify customer requirements and promote its brand.

This market research case study helps students understand the importance of market research to successful, customer-led product development.

This customer service case study helps students understand the importance of understanding what customers want to improve customer service.

As a result of carefully reading the Case Study, students should be able to: know that quality relates to how well a product does what it is intended to do, explain how the ability to provide quality consistently gives some companies competitive advantage, demonstrate the importance of offering customers high quality service.

As a result of carefully reading the Case Study, students should be able to: define the term competitive advantage, understand the importance of differentiation as a competitive strategy, distinguish between private and public sector customers.

This marketing strategies case study examines how Portakabin has developed new products in response to growth in its existing markets. In particular, it focuses on Portakabin WardSpace accommodation: an efficient way of meeting increasingly demanding and highly specific requirements of the healthcare industry.