Edition 10 Meeting global responsibilities by caring for communitiesAs a result of carefully reading the Case Study, Students should be able to: know the meaning of Corporate Social Responsibility (CSR), give examples of CSR activities, understand the importance to business of being involved with communities on a local and global scale.
Edition 9 Meeting customers’ needs through the InternetAs a result of carefully reading the Case Study, students should be able toidentify key elements involved in setting up a commercial website, explain how using electronic media helps organisations to meet customer needs, understand how the Internet can be used to support customers.
Edition 8 Combining an offline and online businessThis strategic planning case study looks at how Amway has developed a strategy for taking full advantage of the opportunities that the Internet offers for e-commerce within the UK and the rest of Europe. It also explains the relationship between Amway and Independent Business Owners and the benefits of direct selling.
Edition 7 Developing competitive marketing strategiesThis marketing strategies case study illustrates how Amway, after analysing its business operations and performance, moved its business forward by choosing an appropriate marketing strategy.
Edition 5 Maintaining The Competitiveness Of A Global BrandThis product life cycle case study examines this growth which has helped Amway to become one of the industry’s market-leaders influenced by changing lifestyles, demographics and economic recession.
Edition 4 Successful products – successful solutionsThis product launch case study focuses on the launch of a new cleaning product by Amway. It considers some of the processes which are essential to the successful launch of a product, such as the marketing strategy for the product, the product’s positioning, the launch strategy and post-launch analysis.
Edition 3 Using communications to develop business opportunitiesThis communications case study focuses on how Amway uses a range of communication methods and processes to help individual distributors develop their own business opportunities.