Trade Unions - dealing with change (PDF) 
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Amway Case Studies
AmwayÕs case studies provide a closer look at their success in direct selling, global expansion, and product innovation. Discover AmwayÕs global impact on the direct selling industry.
Meeting global responsibilities by caring for communities
Successful businesses do more than simply provide goods and services for customers. They also make a real contribution to the communities in which they...
Corporate Social Responsibility
Corporate Social Responsibility (CSR) means businesses and organisations working responsibly and contributing positively to the communities they operate in. It involves working with employees,...
Maintaining the competitiveness of a global brand
THE AMWAY CORPORATION
Founded in Ada, Michigan in 1959, Amway has become one of the largest 'Direct Selling' companies in the world with nearly three...
The role of stakeholders
Amway is one of the world's largest direct sales companies. It is a global enterprise and is privately owned by the families that started...
Combining an offline and online business
These days, we are surrounded by 'high-tech' developments. Ordinary citizens may not suffer too much from failing to keep track of new technologies the...
Using communications to develop business opportunities
Direct selling
Amway was set up in 1959, with only a disused service station as a base. Today, Amway is one of the world's largest...
Focusing on a brand product range
Amway is a global company which has built its success on direct selling. Direct selling is different from the more traditional distribution channels: customers...
Successful products successful solutions
This case study focuses on the launch of a new cleaning product by the multinational organisation, Amway. It considers some of the processes which...
Developing competitive marketing strategies
All organisations face an external business environment that constantly changes. Sometimes these changes are slight eg minor amendments to regulations or a new firm...
Reaching customers through direct selling
For modern business organisations, developing goods or services is not enough. Goods must also be available in the right quantity and at the right...
Creating a corporate social responsibility strategy
Amway is one of the world's largest direct sales organisations with over 3 million Independent Business Owners (IBOs) in over 80 markets and territories....