Case studies in Business Case Studies
Edition 13 The role of stakeholders
This stakeholders case study explores the relationship between Amway and its stakeholders.
Edition 12 Corporate Social Responsibility
This corporate responsibility case study describes how the work Amway does with UNICEF supports its Corporate Social Responsibility strategy.
Edition 11 Creating a corporate social responsibility strategy
This corporate responsibility case study helps students understand strategies for meeting stakeholders' needs.
Edition 10 Meeting global responsibilities by caring for communities
As a result of carefully reading the Case Study, Students should be able to: know the meaning of Corporate Social Responsibility (CSR), give examples of CSR activities, understand the importance to business of being involved with communities on a local and global scale.
Edition 9 Meeting customers' needs through the Internet
As a result of carefully reading the Case Study, students should be able toidentify key elements involved in setting up a commercial website, explain how using electronic media helps organisations to meet customer needs, understand how the Internet can be used to support customers.
Edition 8 Combining an offline and online business
This strategic planning case study looks at how Amway has developed a strategy for taking full advantage of the opportunities that the Internet offers for e-commerce within the UK and the rest of Europe. It also explains the relationship between Amway and Independent Business Owners and the benefits of direct selling.
Edition 7 Developing competitive marketing strategies
This marketing strategies case study illustrates how Amway, after analysing its business operations and performance, moved its business forward by choosing an appropriate marketing strategy.
Edition 6 Focusing a brand product range
This segmentation case study looks at how Amway has invested in research and development to create one of its most successful lines - hair care products.
Edition 5 Maintaining The Competitiveness Of A Global Brand
This product life cycle case study examines this growth which has helped Amway to become one of the industry's market-leaders influenced by changing lifestyles, demographics and economic recession.
Edition 4 Successful products - successful solutions
This product launch case study focuses on the launch of a new cleaning product by Amway. It considers some of the processes which are essential to the successful launch of a product, such as the marketing strategy for the product, the product's positioning, the launch strategy and post-launch analysis.
Edition 3 Using communications to develop business opportunities
This communications case study focuses on how Amway uses a range of communication methods and processes to help individual distributors develop their own business opportunities.
Edition 2 Reaching customers through direct selling
This marketing planning case study focuses on Amway and the success it has achieved using the oldest form of distribution - direct selling.