This stakeholders case study explores the relationship between Amway and its stakeholders.

This corporate responsibility case study describes how the work Amway does with UNICEF supports its Corporate Social Responsibility strategy.

This corporate responsibility case study helps students understand strategies for meeting stakeholders' needs.

As a result of carefully reading the Case Study, Students should be able to: know the meaning of Corporate Social Responsibility (CSR), give examples of CSR activities, understand the importance to business of being involved with communities on a local and global scale.

As a result of carefully reading the Case Study, students should be able toidentify key elements involved in setting up a commercial website, explain how using electronic media helps organisations to meet customer needs, understand how the Internet can be used to support customers.

This strategic planning case study looks at how Amway has developed a strategy for taking full advantage of the opportunities that the Internet offers for e-commerce within the UK and the rest of Europe. It also explains the relationship between Amway and Independent Business Owners and the benefits of direct selling.

This marketing strategies case study illustrates how Amway, after analysing its business operations and performance, moved its business forward by choosing an appropriate marketing strategy.

This segmentation case study looks at how Amway has invested in research and development to create one of its most successful lines - hair care products.

This product life cycle case study examines this growth which has helped Amway to become one of the industry's market-leaders influenced by changing lifestyles, demographics and economic recession.

This product launch case study focuses on the launch of a new cleaning product by Amway. It considers some of the processes which are essential to the successful launch of a product, such as the marketing strategy for the product, the product's positioning, the launch strategy and post-launch analysis.

This communications case study focuses on how Amway uses a range of communication methods and processes to help individual distributors develop their own business opportunities.

This marketing planning case study focuses on Amway and the success it has achieved using the oldest form of distribution - direct selling.