Ikea
Learn about Ikea with real-life examples within their case studies constructed around the key elements of the business curriculum.
Vision values and mission in driving strategy
The familiar blue and yellow colours of the IKEA logo (also the colour of the Swedish flag)...
Meeting the needs of the consumer
“Once upon a time, a long, long time ago we decided that, instead of making furniture for...
Building a sustainable supply chain
It is easy to think about the present without considering the future. Consumers want more goods and...
SWOT analysis and sustainable business planning
IKEA is an internationally known home furnishing retailer. It has grown rapidly since it was founded in...