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Ikea Case Studies
Vision values and mission in driving strategy
The familiar blue and yellow colours of the IKEA logo (also the colour of the Swedish flag) can be seen in stores in 18...
Meeting the needs of the consumer
“Once upon a time, a long, long time ago we decided that, instead of making furniture for people with fat wallets, we would side...
Building a sustainable supply chain
It is easy to think about the present without considering the future. Consumers want more goods and services to improve their standard of living....
SWOT analysis and sustainable business planning
IKEA is an internationally known home furnishing retailer. It has grown rapidly since it was founded in 1943. Today it is the world's largest...