Ikea

Vision values and mission in driving strategy

The familiar blue and yellow colours of the IKEA logo (also the colour of the Swedish flag)...

Meeting the needs of the consumer

“Once upon a time, a long, long time ago we decided that, instead of making furniture for...

Building a sustainable supply chain

It is easy to think about the present without considering the future. Consumers want more goods and...

SWOT analysis and sustainable business planning

IKEA is an internationally known home furnishing retailer. It has grown rapidly since it was founded in...

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