Egg is the world’s largest pure online bank, established in 1998. It has a reputation for innovation in financial services and was set up in response to consumer demand for a more flexible approach to banking. Today it has more than 3.7 million customers. Egg is best known for its credit card business, but it also offers loans, savings accounts, investments, mortgages and insurance. Benefits of motivating people Egg’s enduring purpose is ‘to revolutionise customers’ experience of financial services driven through unleashing the power of people’….