This stakeholders case study explores the relationship between Amway and its stakeholders.

This corporate responsibility case study describes how the work Amway does with UNICEF supports its Corporate Social Responsibility strategy.

This corporate responsibility case study helps students understand strategies for meeting stakeholders' needs.

As a result of carefully reading the Case Study, Students should be able to: know the meaning of Corporate Social Responsibility (CSR), give examples of CSR activities, understand the importance to business of being involved with communities on a local and global scale.

As a result of carefully reading the Case Study, students should be able toidentify key elements involved in setting up a commercial website, explain how using electronic media helps organisations to meet customer needs, understand how the Internet can be used to support customers.

This strategic planning case study looks at how Amway has developed a strategy for taking full advantage of the opportunities that the Internet offers for e-commerce within the UK and the rest of Europe. It also explains the relationship between Amway and Independent Business Owners and the benefits of direct selling.