Affiliate Marketing

In today’s digital landscape, affiliate marketing has emerged as a powerful strategy for businesses seeking to expand their reach and boost sales. This performance-based marketing model allows companies to partner with individuals or other businesses, known as affiliates, who promote their products or services in exchange for a commission on each sale made through their referral. By leveraging the networks and influence of affiliates, businesses can tap into new audiences, enhance brand visibility, and drive traffic to their websites. This case study delves into the fundamentals of affiliate marketing, exploring its benefits, strategies, and best practices that can help organisations successfully implement and optimise their affiliate programmes.