Recruitment and selection in the energy industry (PDF) 
Using global segmentation to grow a business (PDF) 
Protecting the marketing mix through intellectual property rights (MP3) 
Standardization and quality management (PDF) 
The importance of effective management (PDF) 
Taking flight into the future (PDF) 
Developing and implementing a strategic approach to ethics (PDF) 
Leading the digital revolution through innovation (PDF) 
Targeting sponsorship within a specialist market niche (PDF) 
The effectiveness of an advertising campaign (PDF) 
The healthy eating brand (PDF) 
Strategy in action - healthy schools (PDF) 
The Marketing Collection Business Case Studies eBook 
Venturing for growth (PDF) 
Using strategy and planning to measure, monitor and report performance (PDF) 
Changing the views of business (PDF) 
The vital role of Sales at Kraft Foods UK (PDF) 
Generating cash for growth (PDF) 
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SEO
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