Nestle

Nestlé UK & Ireland is a subsidiary of Nestlé SA, the world’s leading nutrition, health and wellness Company.

Nestlé is a major player within the UK and Irish food industry employing 7,000 employees across 19 sites. This includes our sister companies; Nestlé Waters, Purina Petcare, Nestlé Professional, Nestlé Nutrition, Cereal Partners UK and Lactalis – Nestlé Chilled Dairy Company Ltd.

Nestlé is proud to produce some of Britain’s best loved brands such as KIT KAT, NESCAFÉ, SMARTIES, BUXTON, GO CAT AND SHREDDIES.  Around 97% of UK households consume our brands and more than two billion Nestlé products are sold in the UK every year.

Nestlé is one of the UK and Ireland food industry’s major exporters, exporting over £300m worth of products every year to over 50 countries around the world.

• Edition 19 The role of training and development in career progression
  1. Introduction
  2. Human Resource Management (HRM)
  3. Recruitment
  4. Selection
  5. Benefits of a strengths-based approach
  6. Conclusion
• Edition 18 Achieving sustainability through lean productionThis lean production case study examines this commitment to society, with the sustainability and environment focus that was implemented at Nestlé Waters’ new water bottling plant in Buxton.
  1. Introduction
  2. Lean production
  3. Eliminating waste
  4. JIT
  5. Benefits of lean production
  6. Conclusion
• Edition 17 Creating shared value in the supply chainThis supply chain case study looks at the importance of applying the principles of corporate social responsibility to a business’ activities. It will demonstrate how Nestlé creates shared value within its cocoa supply chain to enhance the lives of cocoa farmers whilst also improving the quality of its products for consumers.
  1. Introduction
  2. Corporate Social Responsibility
  3. Creating Shared Value along the supply chain
  4. Benefits of responsible behaviour
  5. Communicating with stakeholders
  6. Conclusion
• Edition 12 Business principles in action – nutritional labellingThis ethics case study shows how market research has helped Nestlé understand what consumers wanted to know about Nestlé products so they can make informed choices. This has enabled Nestle to exercise corporate responsibility and demonstrate its business principles.
  1. Introduction
  2. Ethics and business principles
  3. The need to be responsible
  4. Corporate business principles as a form of social auditing
  5. Communication
  6. Conclusion
• Edition 11 Nutrition, Health & Wellness – New Product Development at NestléThis corporate responsibility case study helps students understand how companies research, develop and launch new products.
  1. Introduction
  2. Market research
  3. Research and development
  4. New product development (innovation and renovation)
  5. Product launch
  6. Conclusion
• Edition 10 Responding to changing customer requirements: the drive towards WellnessAs a result of carefully reading the Case Study, students should be able to: <ul><li>know that increasing numbers of people want healthier foods</li><li>understand how and why market focused companies (e.g. Nestl&eacute;) respond to such developments</li><li>know about Nestl&eacute: its size, its products and its worldwide reputation.</li></ul>
  1. Introduction
  2. Responding to market demands
  3. Strategic development
  4. Ensuring strategic fit
  5. Implementing the strategy
  6. Conclusion
• Edition 9 Sustainability and waterAs a result of carefully reading the Case Study, students should be able to: know the basic economic problem and how it is solved, understand the factors of production and opportunity cost, describe what is meant by sustainability.
  1. Background
  2. Acting responsibly
  3. Nestlé and sustainable development
  4. The basic economic problem
  5. Factors of production
  6. Limiting water usage/wastage
  7. Conclusion
• Edition 8 From bean to bar – the production processThis supply chain case study looks at the massive, complex worldwide operations that ensures that chocolate products are on the shelves of retail outlets 365 days a year. In reality, it represents a triumph for careful planning and meticulous organisation.
  1. Introduction
  2. Resources needed for production
  3. Issues in the supply chain
  4. Chain of production
  5. Production
  6. Conclusion
• Edition 7 Kit Kat: Revitalising a Brand LeaderThis product life cycle case study provides a classic example of how to put new life into a favourite, leading brand: Kit Kat.
  1. Introduction
  2. The life-cycle of a product
  3. Why Kit Kat needed revitalising
  4. Project Tyson
  5. Objectives for the launch
  6. Quantitative objectives
  7. Qualitative objectives
  8. Supporting the launch: media, PR and point of sale
  9. The success of the launch
  10. Conclusion
• Edition 6 Doing Better By The EnvironmentThis business and the environment case study examines the background to sustainable development, the environment and its protection. It also looks at how Nestlé S.A. the world’s leading food company, developed a policy and current business practices that reduce the company’s effect on the environment.
  1. Introduction
  2. Sustainable Development
  3. Rio And After
  4. The Sustainable Business
  5. Nestle As A Sustainable Business
  6. Progress To Date – An Example From Nestle uk
  7. Nestle´s Environmental Management System
  8. Ways In Which Nestle Is Doing Better By The Environment
  9. Conclusion
• Edition 5 Coffee – The Supply ChainThis supply chain case study explains why Nestlé needs a first class supply chain, with high quality linkages from where the coffee is grown in the field, to the way in which it reaches the consumer.
  1. Introduction
  2. The Supply Chain
  3. Growing and Proccessing coffee
  4. Price – Balancing Supply And Demand
  5. Nestle´s Trading Methods
  6. Buying Direct
  7. Buying From Dealers
  8. Conclusion
• Edition 4 Long term maintenance of a classic brand nameThis product life cycle case study focuses on the maintenance strategies Nestlé has used to sustain Kit Kat as a long term brand name and market leader for over sixty years.
  1. Introduction
  2. What is a brand?
  3. Product life-cycle
  4. Objectives
  5. The marketing mix
  6. Conclusion
• Edition 3 The power of loveThis promotion case study charts the success of the Gold Blend television saga in achieving the marketing aim of making the product accessible to the majority of coffee buyers.
  1. Introduction
  2. Strengthening the position of Gold Blend
  3. Appealing to a larger audience
  4. Creating a more emotional aproach
  5. The creative insight – the original
  6. The success of the first series
  7. Summary of the advertising strategy
  8. Evaluating the success of the campaign
  9. The new storyline
  10. Improving the product
  11. Improving the packaging
  12. Conclusion
• Edition 2 Injecting new life into the product life cycleThis product life cycle case study provides us with an interesting and exciting example of the way in which an innovative company can retain market leadership for its products through product development strategies.
  1. Injecting new life into a brand
  2. Mint competition
  3. Polo´s response
  4. Target markets
  5. Developing a distinct message
  6. A success story
  7. The Polo goes from strength to strength