Nestlé UK & Ireland is a subsidiary of Nestlé SA, the world’s leading nutrition, health and wellness Company.
Nestlé is a major player within the UK and Irish food industry employing 7,000 employees across 19 sites. This includes our sister companies; Nestlé Waters, Purina Petcare, Nestlé Professional, Nestlé Nutrition, Cereal Partners UK and Lactalis – Nestlé Chilled Dairy Company Ltd.
Nestlé is proud to produce some of Britain’s best loved brands such as KIT KAT, NESCAFÉ, SMARTIES, BUXTON, GO CAT AND SHREDDIES. Around 97% of UK households consume our brands and more than two billion Nestlé products are sold in the UK every year.
Nestlé is one of the UK and Ireland food industry’s major exporters, exporting over £300m worth of products every year to over 50 countries around the world.
Case studies in Business Case Studies
Edition 19 The role of training and development in career progression
Edition 18 Achieving sustainability through lean production
This lean production case study examines this commitment to society, with the sustainability and environment focus that was implemented at Nestlé Waters’ new water bottling plant in Buxton.
Edition 17 Creating shared value in the supply chain
This supply chain case study looks at the importance of applying the principles of corporate social responsibility to a business’ activities. It will demonstrate how Nestlé creates shared value within its cocoa supply chain to enhance the lives of cocoa farmers whilst also improving the quality of its products for consumers.
Edition 12 Business principles in action - nutritional labelling
This ethics case study shows how market research has helped Nestlé understand what consumers wanted to know about Nestlé products so they can make informed choices. This has enabled Nestle to exercise corporate responsibility and demonstrate its business principles.
Edition 11 Nutrition, Health & Wellness - New Product Development at Nestlé
This corporate responsibility case study helps students understand how companies research, develop and launch new products.
Edition 10 Responding to changing customer requirements: the drive towards Wellness
As a result of carefully reading the Case Study, students should be able to: <ul><li>know that increasing numbers of people want healthier foods</li><li>understand how and why market focused companies (e.g. Nestlé) respond to such developments</li><li>know about Nestlé: its size, its products and its worldwide reputation.</li></ul>
Edition 9 Sustainability and water
As a result of carefully reading the Case Study, students should be able to: know the basic economic problem and how it is solved, understand the factors of production and opportunity cost, describe what is meant by sustainability.
Edition 8 From bean to bar - the production process
This supply chain case study looks at the massive, complex worldwide operations that ensures that chocolate products are on the shelves of retail outlets 365 days a year. In reality, it represents a triumph for careful planning and meticulous organisation.
Edition 7 Kit Kat: Revitalising a Brand Leader
This product life cycle case study provides a classic example of how to put new life into a favourite, leading brand: Kit Kat.
Edition 6 Doing Better By The Environment
This business and the environment case study examines the background to sustainable development, the environment and its protection. It also looks at how Nestlé S.A. the world's leading food company, developed a policy and current business practices that reduce the company's effect on the environment.
Edition 5 Coffee - The Supply Chain
This supply chain case study explains why Nestlé needs a first class supply chain, with high quality linkages from where the coffee is grown in the field, to the way in which it reaches the consumer.
Edition 4 Long term maintenance of a classic brand name
This product life cycle case study focuses on the maintenance strategies Nestlé has used to sustain Kit Kat as a long term brand name and market leader for over sixty years.
Edition 3 The power of love
This promotion case study charts the success of the Gold Blend television saga in achieving the marketing aim of making the product accessible to the majority of coffee buyers.
- Strengthening the position of Gold Blend
- Appealing to a larger audience
- Creating a more emotional aproach
- The creative insight - the original
- The success of the first series
- Summary of the advertising strategy
- Evaluating the success of the campaign
- The new storyline
- Improving the product
- Improving the packaging
Edition 2 Injecting new life into the product life cycle
This product life cycle case study provides us with an interesting and exciting example of the way in which an innovative company can retain market leadership for its products through product development strategies.