About
Nestlé

This lean production case study examines this commitment to society, with the sustainability and environment focus that was implemented at Nestlé Waters’ new water bottling plant in Buxton.

This supply chain case study looks at the importance of applying the principles of corporate social responsibility to a business’ activities. It will demonstrate how Nestlé creates shared value within its cocoa supply chain to enhance the lives of cocoa farmers whilst also improving the quality of its products for consumers.

This ethics case study shows how market research has helped Nestlé understand what consumers wanted to know about Nestlé products so they can make informed choices. This has enabled Nestle to exercise corporate responsibility and demonstrate its business principles.

This corporate responsibility case study helps students understand how companies research, develop and launch new products.

As a result of carefully reading the Case Study, students should be able to: <ul><li>know that increasing numbers of people want healthier foods</li><li>understand how and why market focused companies (e.g. Nestl&eacute;) respond to such developments</li><li>know about Nestl&eacute: its size, its products and its worldwide reputation.</li></ul>

As a result of carefully reading the Case Study, students should be able to: know the basic economic problem and how it is solved, understand the factors of production and opportunity cost, describe what is meant by sustainability.

This supply chain case study looks at the massive, complex worldwide operations that ensures that chocolate products are on the shelves of retail outlets 365 days a year. In reality, it represents a triumph for careful planning and meticulous organisation.

This product life cycle case study provides a classic example of how to put new life into a favourite, leading brand: Kit Kat.

This business and the environment case study examines the background to sustainable development, the environment and its protection. It also looks at how Nestlé S.A. the world's leading food company, developed a policy and current business practices that reduce the company's effect on the environment.

This supply chain case study explains why Nestlé needs a first class supply chain, with high quality linkages from where the coffee is grown in the field, to the way in which it reaches the consumer.

This product life cycle case study focuses on the maintenance strategies Nestlé has used to sustain Kit Kat as a long term brand name and market leader for over sixty years.

This promotion case study charts the success of the Gold Blend television saga in achieving the marketing aim of making the product accessible to the majority of coffee buyers.

This product life cycle case study provides us with an interesting and exciting example of the way in which an innovative company can retain market leadership for its products through product development strategies.