Introduction - Growing the value of a business for shareholders - Cadbury Schweppes | Cadbury Schweppes case studies and information | Business Case Studies

Downloads

You can download resources for this case study below

Growing the value of a business for shareholders
A Cadbury Schweppes case study

Page 1: Introduction

The owners of a company are called shareholders, because they each own parts - or shares - of an organisation, which provide them with a right to a portion of the profits. Shareholders are both private individuals and institutional investors who may buy shares through the stock market, as well as people who have a direct connection with the company such as employees and founding members.

In large companies most shareholders are removed from the day to day decision-making process and their interests are represented and protected by a board of directors who are paid to manage the company on their behalf. The board has a legal, or statutory, responsibility to ensure they run the business effectively and create long-term value. They must also ensure they represent the interests of all shareholders.

This case study focuses on Cadbury Schweppes, a major global company which manufactures, markets and distributes branded beverage and confectionery products in over 200 countries. To meet the need to create long-term value for its shareholders, Cadbury Schweppes has introduced a business process called Managing for Value, which now underpins every business decision made and unites every business unit within the group behind this objective.

Cadbury Schweppes | Growing the value of a business for shareholders

This page and contents, ©2017 Business Case Studies, is intended to be viewed online and may not be printed. Please view this page at http://bizcas.es/P3GC2L.

More To Explore