Page 6: Conclusion
Today, ICI is characterised by the production of a range of new products which are used by all consumers. For example, anyone using hair spray is likely to have benefited from its technology because an ICI company holds the licence for the lacquer that holds the product together. Face cream will have a surfactant or emulsifier produced by ICI's speciality chemicals businesses, high heels will be made of ICI polyurethane, cornflakes will have been made crisper and the packet sealed by ingredients from ICI's new National Starch business.
It is clear that ICI has come a long way from its original business and provides us with an excellent example of the way in which intelligent organisations are transforming themselves to meet the requirements of the modern consumer.