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C&A Case Studies
C&A, a once-prominent European department store, was known for its commitment to affordable fashion and sustainability. Our collection of case studies explores how C&A navigated the retail landscape through strategic brand evolution, customer engagement, and a focus on eco-friendly practices. From adapting to changing consumer preferences to implementing sustainable sourcing initiatives, these real-world examples illustrate C&A’s efforts to maintain relevance in a competitive market. Whether you’re a retail professional, business student, or entrepreneur, these case studies provide valuable insights into retail strategy, brand management, and the importance of sustainability in the fashion industry.
Creating value brand management
The environment in which an organisation competes will provide both opportunities and threats that influence its long-term strategic development. Organisations, therefore, have to analyse...
Implementing codes of conduct
All organisations have a responsibility to their stakeholders. These are individuals and groups who have a stake in the running of the organisation and...