Corus Case Studies

Customers are not simply looking for good products. Rather, they seek good products which address their individual needs and buying requirements. The result is...

Steel is 100% recyclable and can be used time and time again with no loss of quality. Corus is the UK's biggest steel manufacturer and...

Corus is an international metals company. In 2005 it was the eighth largest steelmaker in the world. The company has an annual turnover of...

The steel manufacturing company Corus focuses on meeting the needs of its worldwide customers and providing innovative solutions. It manufactures, processes and distributes steel...

The external environment in which businesses operate is continually changing. Businesses must respond to these changes to remain competitive and continue to meet the...

Corus is part of the Tata Steel Group, the world's sixth largest steel producer. Within Europe, Corus is the second largest steel producer with...

Few markets remain in the same state for long. In some cases consumers needs change with some companies choosing to respond. Depending on the...

In the modern business world, an organisation’s brand image can be as important as the goods or services it produces. A strong brand image...

Understanding the external environment Corus examined its construction strategy in light of the external environment, to identify future market needs. By linking Corus competencies and...