Corus

Developing a stronger customer focus

Customers are not simply looking for good products. Rather, they seek good products which address their individual...

Sustainable business at Corus

Steel is 100% recyclable and can be used time and time again with no loss of quality.Corus...

Continuous improvement the Corus way

Corus is an international metals company. In 2005 it was the eighth largest steelmaker in the world....

Continuous improvement as a business strategy

The steel manufacturing company Corus focuses on meeting the needs of its worldwide customers and providing innovative...

Overcoming barriers to change

The external environment in which businesses operate is continually changing. Businesses must respond to these changes to...

Product development through continuous improvement

Corus is part of the Tata Steel Group, the world's sixth largest steel producer. Within Europe, Corus...

Bringing an innovative product to market

Few markets remain in the same state for long. In some cases consumers needs change with some...

The importance of building a strong brand image

In the modern business world, an organisation’s brand image can be as important as the goods or...

Competitive advantage through sustainable product development in construction

Understanding the external environmentCorus examined its construction strategy in light of the external environment, to identify future...

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