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Corus Case Studies

Developing a stronger customer focus

Customers are not simply looking for good products. Rather, they seek good products which address their individual needs and buying requirements. The result is...

Sustainable business at Corus

Steel is 100% recyclable and can be used time and time again with no loss of quality. Corus is the UK's biggest steel manufacturer and...

Continuous improvement the Corus way

Corus is an international metals company. In 2005 it was the eighth largest steelmaker in the world. The company has an annual turnover of...

Continuous improvement as a business strategy

The steel manufacturing company Corus focuses on meeting the needs of its worldwide customers and providing innovative solutions. It manufactures, processes and distributes steel...

Overcoming barriers to change

The external environment in which businesses operate is continually changing. Businesses must respond to these changes to remain competitive and continue to meet the...

Product development through continuous improvement

Corus is part of the Tata Steel Group, the world's sixth largest steel producer. Within Europe, Corus is the second largest steel producer with...

Bringing an innovative product to market

Few markets remain in the same state for long. In some cases consumers needs change with some companies choosing to respond. Depending on the...

The importance of building a strong brand image

In the modern business world, an organisation’s brand image can be as important as the goods or services it produces. A strong brand image...

Competitive advantage through sustainable product development in construction

Understanding the external environment Corus examined its construction strategy in light of the external environment, to identify future market needs. By linking Corus competencies and...

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Innovation and Technology Insights: Get a glimpse into the future with our articles on groundbreaking advancements and emerging technologies. From AI and renewable energy to space exploration, we bring you the latest discoveries that are shaping the world of tomorrow.