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Dr Martens Case Studies

Development of the Dr. Martens brand through trade mark protection

Branding of a product is important for both buyers and sellers. For buyers, branding reduces the random nature of product selection. It helps them...

Re-engineering a business process

All organisations are faced with periods of evolution and revolution. As they prepare for a period of change, there will undoubtedly be immense upheaval....

Building on a fashionable brand image

Perceptions are the ways in which consumers see and interpret information about objects such as brands and companies. For example, everyone will have a...

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