Engaging stakeholders in a business
A Cadbury Schweppes case study

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Page 6: Conclusion

Engaging is about providing open access and Cadbury Schweppes has always taken its responsibility seriously. It knows that listening to and engaging with stakeholders is essential to its success and has benefits for stakeholders.

Engaging with stakeholders does more than sustain their goodwill and co-operation: it enables the company to remain competitive and successful, to keep in touch with wider social expectations, as well as making sure that the values and business principles of the company are upheld.

Cadbury Schweppes | Engaging stakeholders in a business