LoginPage 5: Conclusion
Philips has always been associated with value for money high-tech products. However, in the past it would have benefited from having a stronger brand image.
The repositioning exercise based on 'sense and simplicity' helps the wider public to better understand Philips as a consumer focused organisation that is continually providing appropriate simple-to-use solutions for everyday needs through the application of the latest technology.
Philips | Brand repositioning and communications
