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Bank of Scotland Case Studies

The Marketing Mix

Infinite affinity

The Marketing Mix

Infinite affinity

Bank of Scotland has a long and distinguished history. Established by an Act of the Scottish Parliament in 1695, it is the UK’s oldest...

Popular Case Studies

Social responsibility – using resources more efficiently

Developing key skills for a lifetime of opportunity

Building community partnerships

Financial management in a retail setting

Operating a statutory body in a commercial environment

Operations management: The Wincanton Way

Growing the value of a business for shareholders

Achieving Better Public Services – The work of the Audit Commission

Using stakeholder partnerships to maintain success and secure the future

How roles and functions contribute to competitive advantage

Powering forward with a new vision

Developing people through decision-making

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