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Companies Case Studies
Meeting business needs through training and development
ASDA’s mission is ‘to be Britain’s best value retailer exceeding customer needs, every day’. This is backed by its purpose - ‘to save everyone money,...
Managing change through training and development
Britain relies on rail. The railway is a vital part of Britain’s economy and infrastructure. More people travel by rail now than since the...
Business expansion through training and development
Aldi is a leading retailer with over 8,000 stores worldwide. It continues to expand in Europe, North America and Australia. The Aldi brand is...
Apprenticeship training within the steel industry
Sheffield Forgemasters International Ltd (SFIL) is a steel producer and engineering company. Based in South Yorkshire, the heartland of traditional steel production, the company...
Developing a career path in retail
‘Harrods of London’ is a British institution. It is probably the most well-known and respected retail store in the world. For 162 years, Harrods...
Increasing employee engagement through HRM
Harrods is a brand that is recognised all over the world. Its Knightsbridge store has 1 million square feet of selling space with over...
Using effective communications
Although they might not know it, when people are at work they engage in the process of communication all the time. For example, they...
Devising a communications plan
Research shows that children benefit from eating a healthy breakfast prior to the start of the school day. However, too often children have no...
Creating consumer demand for SKY TV through sports
Successful marketing involves providing consumers with the goods and services they require, where they want them and when they want them. In this country,...
Creating and managing a unique sponsorship
On 18th March 1997 Royal & Sun Alliance Insurance Group plc announced that it was to sponsor Tracy Edwards MBE and an all women...
The power of love
On the 7th December 1992, 30 million viewers watched episode 12 of the Nescafé Gold Blend saga in which the hero Tony told Sharon...
The role of PR in changing perceptions
Few consumers buy products at random. This is particularly true for durable products, such as washing machines, freezers and cars, which are likely to...
The effectiveness of an advertising campaign
Johnson & Johnson (J&J) is well known in the United States and the UK for its Johnson’s Baby® brand. By the 1990s, the company...
Improving a leading brand
Fast-developing organisations have a range of business objectives that provide a direction for their actions and drive them forward, particularly in markets that are...
Transforming the marketplace
The Internet has been around since 1969. It started as a defence network that linked the computers of a few researchers and military bases....
Targeting sponsorship within a specialist market niche
The financial world used to be straightforward for consumers. They knew where to go and who to ask for the financial products they needed....
Building the future of English football
The Football Association is a unique organisation. It has no shareholders, it is not tasked with making a profit, it does not manufacture a...
Using advertising to connect with consumers
Advertising is a tricky business. Successful advertisers are those who, over the long term, make the fewest mistakes. No matter how well an advertisement...