Business expansion through training and development
An Aldi case study

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Page 6: Conclusion

Aldi 17 Image 11Aldi seeks to provide its customers with quality products at prices that provide value for money. It wants efficient operations, with its stores staffed by people who are keen and competent. Aldi’s success is shown by the fact that it is expanding rapidly. It is opening new stores and experiencing sales growth that requires it to take on more staff. This means that it needs to combine good recruitment policies with robust selection processes.

Staff are recruited from school or college into Aldi’s apprenticeship scheme or direct into stores for positions from store assistant up to trainee Store Manager. Those from university with a 2.1 degree or better are able to apply for the Graduate Area Manager programme. All recruits are assured of appropriate on-the-job and off-the-job training, as well as career development opportunities. Promotion is open to all staff, regardless of the route they choose to join Aldi.

Aldi puts great emphasis on developing its people. Over 85% of Aldi directors have been recruited from within the company. This commitment to training and development makes Aldi a business of choice for both ambitious teenagers and top graduates. This is shown by its placing in the Top 5 in The Times Top 100 Graduate Employers and the Graduate Employer of Choice for 2012 for General Management.

Aldi | Business expansion through training and development