Page 6: Conclusion
The Group’s strength has come from its entrepreneurial approach to doing business, as well as its size. It has developed into a non-bureaucratic organisation, which is quick to respond to new ideas. Its group structure offers the potential to operate a business which focuses upon diversified customer needs in a fast-changing marketplace.
E-commerce has placed retailing on the precipice of change and the Group is ideally placed to take advantage of the opportunities that direct marketing and selling over the Internet offers.