Revolution in retailing
A Dixons Group case study

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Page 6: Conclusion

Dixons Group 5 Image 6The Group’s strength has come from its entrepreneurial approach to doing business, as well as its size. It has developed into a non-bureaucratic organisation, which is quick to respond to new ideas. Its group structure offers the potential to operate a business which focuses upon diversified customer needs in a fast-changing marketplace.

E-commerce has placed retailing on the precipice of change and the Group is ideally placed to take advantage of the opportunities that direct marketing and selling over the Internet offers.

Dixons Group | Revolution in retailing