Creating the right marketing mix
A Motorola case study

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Page 6: Conclusion

Motorola imageMotorola is an exciting high-tech company. Its vision is to provide seamless mobility. In the modern age, communication and the sharing of information is a major goal of consumers. They want to be able to share a joke with friends, access important information on the move, listen to music of their choice. In short, to make best use of their time and the communications available to them.

Motorola has invested heavily in providing a range of products that enable people to communicate on the move. These products are supported by other elements of the marketing mix - the right price, in the right place, with appropriate promotion. In a highly competitive market Motorola needs to regularly adjust this marketing mix in line with the changing requirements of millions of customers.

Motorola | Creating the right marketing mix