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Jefferson Smurfit Group Case Studies
Learn about Jefferson Smurfit Group with real-life examples within their case studies constructed around the key elements of the business curriculum.
Focused, global and integrated
In the early 1930s, Jefferson Smurfit Snr saw the untapped potential of a small Dublin box factory, and with the purchase of that firm,...
The making of a box
This case study examines the means by which the Jefferson Smurfit Group’s basic product – the box – is designed and manufactured, considering the...