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Companies Case Studies
Learn from real-world examples. Explore company case studies to gain valuable insights into successful business strategies and operations.
Strategic growth in the fashion retail industry
asos.com is the UK's leading online fashion store for women and men. Launched in 2000, the online retailer targets fashion conscious 16-34 year olds....
Growing a company by international acquisition
Successful businesses know when and how to adapt and change. This involves growing some areas of activity and cutting back on less profitable areas....
Meeting needs in a competitive sector
Go-Ahead is one of the UK's leading providers in the fields of bus, rail and aviation support services. The company employs over 24,000 people...
Growth through investment
Bibby Line Group started out as a family-run shipping business. It was founded in 1807 and since that time the company has grown to...
Developing growth strategies to become a market leader
A business will not become the market leader by chance. It takes careful planning to build an organisation that outperforms its competitors. In business,...
Teaching youth to build businesses
Many people dream of owning their own business and being their own boss, but most hesitate to take the plunge. Like them, you may...
Money markets and more
The business environment of today is more complex, faster moving and more volatile than ever. In order to survive in such an environment, businesses...
Franchising and entrepreneurship
What is franchising?
McDonald's is an example of brand franchising. McDonald's, the franchisor, grants the right to sell McDonald's branded goods to someone wishing to...
The importance of entrepreneurship in small businesses
Most people are familiar with the names of large businesses such as Marks & Spencer and Heinz. Although some may not realise many of...
Developing enterprise skills
In a world in which young people follow the National Curriculum and then prepare for examinations, it is easy to ignore some of the...
Enterprise in the fast lane
An entrepreneur is someone who is prepared to take a risk by setting up and organising a new business or enterprise, without the certainty...
From ice cream van to Dragons’ Den – Duncan Bannatyne
Every year thousands of entrepreneurs decide to set up their own businesses, anticipating great financial rewards. However, over half of new business start-ups fail...
Decision making in an uncertain world
Modern organisations operate within an environment of change. There are all sorts of factors that change within this environment - for example, the market...
Critical path analysis at Network Rail
Planning a major project is an exciting and challenging activity. This case study focuses on the planning that went into repairing Network Rail's Leven...
Financial information in decision making
CIMA is the Chartered Institute of Management Accountants. It supports over 164,000 members and students in 161 countries. CIMA works with some of the...
Managing risk through effective team based decision making
Making sure that government, businesses and households have secure supplies of energy is a huge commitment. Engineers working for energy supply companies must make...
Decision making techniques
A business aims to generate value for its owners, customers and other stakeholders. It must decide how to combine valuable resources – typically buildings...
Changing the culture at Jaguar
This case study looks at how Jaguar, one of the world's most prestigious car manufacturers, has been involved in a culture change programme to...
Creating a high performance culture
Organisational culture and values
The culture of an organisation is the typical way of doing things in the organisation. It particularly relates to behaviour patterns...
Dagenham 2000 Strategies For Leadership
In the commercial world, organisations respond differently to outside events and the process of change. Some constantly seek opportunities for growth while others wait...