Companies Case Studies

Anybody who has bought a car will tell you that there are tangible points of difference which affect their decision to make a purchase....

Customer satisfaction depends upon a product’s performance in relation to a buyer’s expectations. If the product’s performance falls short of expectations, the customer will...

For businesses to survive and prosper, they must listen to and fulfil the needs of their customers. Businesses are harnessing the advantages of developments...

When customers buy a product or service they are increasingly aware that they are also buying an element of service that goes with it....

With a proven track record in supplying the highest quality accommodation, Portakabin hires and sells permanent and relocatable buildings. Clients include hospitals and schools,...

All organisations are faced with periods of evolution and revolution. As they prepare for a period of change, there will undoubtedly be immense upheaval....

Corus is an international metals company. In 2005 it was the eighth largest steelmaker in the world. The company has an annual turnover of...

Some business improvements involve a giant leap forward. An example of this would be the development of a revolutionary new product such as the...

The steel manufacturing company Corus focuses on meeting the needs of its worldwide customers and providing innovative solutions. It manufactures, processes and distributes steel...

Organisations gain many different operational benefits from producing goods or providing services on a large scale. As they get larger, often through the integration...

Businesses both shape and respond to changes in the competitive environment. In the early 1980s, the impact of information technology was changing the nature...

Beiersdorf is the international skin care company behind the leading brands NIVEA, ELASTOPLAST, ATRIXO and EUCERIN. Over the past 10 years the company has...

Amway is a global company which has built its success on direct selling. Direct selling is different from the more traditional distribution channels: customers...

In recent years, Australia has become an increasingly desirable holiday destination for UK travellers due to its diversity as a travel destination, beaches, outback,...

Lloyds TSB Group is one of the UK”s biggest organisations. It employs over 66,000 people in the UK and in 27 countries worldwide. The...

Today we live in a global community as global citizens where we have become increasingly conscious about sharing the planet with people from other...

Tesco began in 1919 with one man, Jack Cohen, a market stallholder selling groceries in London. Tesco was formed out of a merger with T.E....

Individuals work for many different reasons. Financial rewards are frequently a key factor in influencing why individuals undertake certain jobs. However, money is not...

People spend a considerable part of their lives at work, so it is not surprising that they expect to be rewarded and satisfied with...

Virgin Media was created from the merger of NTL, Telewest and Richard Branson's Virgin Mobile and is a part of Liberty Global plc, the...