Companies Case Studies

The external environment in which businesses operate is continually changing. Businesses must respond to these changes to remain competitive and continue to meet the...

Change is something that happens in businesses all of the time. Change can occur in an organisation’s internal or external environment. As a result,...

Differences can come from individual characteristics and life experiences, such as where you went to school or where you live. Being married or in...

In 1901 county surveyor Thomas Hooley noticed a fallen barrel of tar that had split open in the road. The mess had been covered...

Tesco is the UK’s leading retailer, serving millions of customers every day. It also employs more people than any other company, with over 300,000...

In the modern world, brands are as important as the products they represent. Customers only trust reputable brands, so maintaining their brand's reputation is...

As an organisation develops, it creates working practices within the business that reflect its way of doing things. These practices become embedded in decisions...

The Forestry Commission is a government department, making it a public sector organisation. Its mission is 'to protect and expand Britain's forests and woodlands...

Nuclear reactors for the production of energy (electricity) were first used in the mid-1950s. In 2005 the Nuclear Decommissioning Authority (NDA) was set up...

ASDA’s mission is ‘to be Britain’s best value retailer exceeding customer needs, every day’. This is backed by its purpose - ‘to save everyone money,...

Britain relies on rail. The railway is a vital part of Britain’s economy and infrastructure. More people travel by rail now than since the...

Aldi is a leading retailer with over 8,000 stores worldwide. It continues to expand in Europe, North America and Australia. The Aldi brand is...

Sheffield Forgemasters International Ltd (SFIL) is a steel producer and engineering company. Based in South Yorkshire, the heartland of traditional steel production, the company...

‘Harrods of London’ is a British institution. It is probably the most well-known and respected retail store in the world. For 162 years, Harrods...

Harrods is a brand that is recognised all over the world. Its Knightsbridge store has 1 million square feet of selling space with over...

Although they might not know it, when people are at work they engage in the process of communication all the time. For example, they...

Research shows that children benefit from eating a healthy breakfast prior to the start of the school day. However, too often children have no...

Successful marketing involves providing consumers with the goods and services they require, where they want them and when they want them. In this country,...

On 18th March 1997 Royal & Sun Alliance Insurance Group plc announced that it was to sponsor Tracy Edwards MBE and an all women...

On the 7th December 1992, 30 million viewers watched episode 12 of the Nescafé Gold Blend saga in which the hero Tony told Sharon...