10.4 C
London
Wednesday, February 21, 2024
£0.00

No products in the basket.

HomeMarketingPromotion

Promotion

Strategy competitive advantage and the promotional mix

Mission and market A mission statement sets out why an organisation exists. Having a mission statement helps to clarify what the business is trying to...

The vital role of sales at Kraft Foods UK

Kraft Foods Inc. is the world's second-largest food and beverage company with revenues in 2005 of over $34 billion. Kraft Foods is classified as...

Using promotion to boost sales and brand value

How much cereal do you eat? Who makes most of it? The British are almost the biggest consumers of cereal in the world, second...

The advantages of sponsorship

This case study examines how two businesses that have global appeal are co-operating to achieve their shared visions for their companies and brands. Company vision Vodafone:...

Revitalising a valued character

Powerful images stay in people's minds. Innovative technologies offer new ways of projecting images, and the messages they help to convey. As a result,...

Using promotional strategies to connect with stakeholders

Young people leaving compulsory schooling must be motivated to continue learning and gain useful work skills. It is a big problem in all areas...

Promoting the brand

Entrepreneurship happens when someone sees a market need and has an idea that will satisfy that need. The entrepreneur follows up, explores and develops...

Engaging consumers through word of mouth marketing

In today’s society, consumers are bombarded with promotional  messages from organisations. Consumers receive these messages when they listen to the radio, watch television, read...

The making of a box

This case study examines the means by which the Jefferson Smurfit Group’s basic product – the box – is designed and manufactured, considering the...

Recent Articles