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ChapStick Case Studies

The Marketing Mix

Positioning the brand

The Marketing Mix

Positioning the brand

Few organisations operate in a static environment. As we move toward the last years of the 20th century, the pace of change in Markets...

Popular Case Studies

Social responsibility – using resources more efficiently

Developing key skills for a lifetime of opportunity

Building community partnerships

Financial management in a retail setting

Operating a statutory body in a commercial environment

Operations management: The Wincanton Way

Growing the value of a business for shareholders

Achieving Better Public Services – The work of the Audit Commission

Using stakeholder partnerships to maintain success and secure the future

How roles and functions contribute to competitive advantage

Powering forward with a new vision

Developing people through decision-making

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Decision making techniques

Creating a New Transport System for a Modern City

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Growing a brand through portfolio management

Providing means of payment for today and for the future

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Values into vision