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Companies Case Studies
Engaging stakeholders in a business
Cadbury Schweppes is one of the UK's best-known companies. It was formed in 1969 by a merger between two companies with distinguished histories: Cadbury...
Respecting stakeholder values
Michelin continues to be the world's number one tyre manufacturer. The company has a unique and famous marketing emblem, 'Bibendum', more commonly known as...
Meeting stakeholder needs through community involvement
The Chartered Institute of Marketing defines marketing as 'the management process responsible for identifying, anticipating and satisfying customer requirements profitably.'
This definition shows that, in order...
Using strategy and planning to measure monitor and report performance
When we visit a shopping centre or go into the centre of a modern city, we take for granted all the services and facilities...
Sustainable business at Corus
Steel is 100% recyclable and can be used time and time again with no loss of quality.
Corus is the UK's biggest steel manufacturer and...
Meeting responsibilities to stakeholders
The provision of energy to meet the needs of society is a pressing issue today. Many of the world's non-renewable resources such as coal,...
The role of stakeholders
Amway is one of the world's largest direct sales companies. It is a global enterprise and is privately owned by the families that started...
Stakeholders in recycling and reuse
Vodafone is a mobile network operator headquartered in Newbury, Berkshire. In 2006 its income was just over £5 billion. This made it the largest...
Ethically serving stakeholders
One of the most interesting types of business ownership is that of a co-operative. This is because co-operatives are owned by their members, not...
Balancing stakeholder needs
A stakeholder is anyone who has an interest in what a business does or an influence upon the business.
Large organisations have many different stakeholder...
Engaging with stakeholders
The textile manufacture and clothing distribution industry has seen dramatic changes in recent years. Consumers’ expectations are higher today than ever before, they expect...
Stakeholders as partners
BT is the world’s oldest telecommunications company, with its origins in the Electric Telegraph Company in 1846. Today BT is one of the UK's largest...
Stakeholder engagement
The Kellogg Company is the world’s leading producer of cereals. For more than 100 years, Kellogg’s has been a leader in health and nutrition...
Building on stakeholder support to achieve dynamic growth success
Aldi is one of the world’s leading grocery retailers with more than 7,000 stores across 70 countries. The company originates from Germany, where it was founded...
The natural 1st choice dairy company
Responding to the change in the business environment is challenging, particularly for large organisations. The business environment provides both opportunities and threats to the...
Developing vision and values to build a market strategy
This case study focuses on Eversheds, one of the largest law firms in the world. It emphasises how Eversheds uses vision and values to...
London 2012 achieving the vision
The Olympic and Paralympic Games are the world's largest peace-time event. The modern Olympic Games were first held in Greece in 1896 and since 1960, the...
Implementing a new vision at Virgin Trains
Virgin Trains is known for running high quality, fast and reliable state-of-the-art trains, capable of speeds of up to 125 miles per hour.
Virgin Trains operates...
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