Subscribe | Write for Us | Contact | Terms of Service | Privacy Policy | Copyright
© Copyright 1995 - 2023 GC Digital Marketing
People Case Studies by topic
Communicating through the “world game”, for brand and corporate reputation
Football is the 'world game' and Coca-Cola is the brand name of the world's biggest selling soft drink, so it is hardly surprising that the two...
Communication strategies to engage a variety of stakeholders
Enterprise Rent-A-Car is the UK’s leading car rental company. The company offers daily and weekend car rental for private and business use. It also...
Using business principles to support ethical communication
In 1985 the first mobile phone call was made on the Vodafone network. This is now one of the largest telecommunications companies in the...
Management styles in the oil and gas industry
OPITO The Oil & Gas Academy is the focal point for skills, learning and workforce development for the oil and gas industry. Its role is...
Developing skills in a large organisation through training and development
National Grid is one of the world's largest utilities. It focuses on the delivery of energy (gas and electricity) safely, reliably, responsibly and efficiently....
Investing in people and in brands
In the modern world, brands are as important as the products they represent. Customers only trust reputable brands, so maintaining their brand's reputation is...
The business benefits of diversity
Differences can come from individual characteristics and life experiences, such as where you went to school or where you live. Being married or in...
Competitive advantage through diversity
In 1901 county surveyor Thomas Hooley noticed a fallen barrel of tar that had split open in the road. The mess had been covered...
Establishing a diversity initiative
In a rapidly changing business environment decision-takers in large organisations are recognising that, in order for their company to succeed, they need to develop...
The role of an equal opportunities policy
A critical issue in the development of a successful working relationship is whether we believe we are treated differently from someone else, not because...
Creating a new way of working based on trust
In recent years this pattern has changed. We have seen the stripping out of layers of bureaucracy as organisations have become leaner and flatter....
Overcoming barriers to change
The external environment in which businesses operate is continually changing. Businesses must respond to these changes to remain competitive and continue to meet the...
Making things better
This study focuses on the way in which Philips has transformed its organisation and culture in order to flourish in the modern competitive world....
Changing working patterns
Lloyds TSB Group is one of the UK”s biggest organisations. It employs over 66,000 people in the UK and in 27 countries worldwide. The...
Motivating and engaging employees for better business
Virgin Media was created from the merger of NTL, Telewest and Richard Branson's Virgin Mobile and is a part of Liberty Global plc, the...
Motivation how Egg unleashes the power of people
Egg is the world's largest pure online bank, established in 1998. It has a reputation for innovation in financial services and was set up...
Flexible working patterns at the Audit Commission
Today's working world is dramatically different from that of the past. Charles Handy in his book, The Future of Work (1984), warned that the old patterns...
Using teamwork to build a better workplace
In the business environment, nearly all individuals within an organisation will belong to one or more groups or teams. A team is a set...
Organisational structure in an innovative environment
Founded just 15 years ago, Capco is a leading international provider of consulting, managed services and technology solutions for the financial services industry. With...
Organisations and Unions
UNISON
Formed in 1993 when three public sector unions joined together, UNISON is the UK's largest union. The merger created a stronger union voice to...
Acas and effective workplaces
As markets become increasingly competitive it is essential that employers and employees have a good working relationship and are pulling in the same direction. The employment...
UNISON and unions’ wider role
UNISON works with both employers and employees to ensure that public service workers receive a fair deal. A big advantage for any worker represented...
Effective recruitment and selection
Asda is the UK’s second largest supermarket. It was founded in 1949 under the name of Associated Dairies and Farm Group but shortened this...
The recruitment, selection and training of people at Arcadia
In 2002, Philip Green bought Arcadia for £800 million. He changed it from a public limited company (plc) to a private limited company (Ltd)....
Developing employees as organisational assets
Kingfisher plc is one of Europe’s leading retailers based around three main sectors - DIY, electrical and general merchandise. The company employs over 130,000...
Developing people through decision-making
RWE npower is a leading energy company in the UK. It is part of the German-owned RWE, one of Europe's leading utilities. Part of...
Job roles at Specsavers
Specsavers is one of the best known names in optical retailing in Britain. Optical retailing involves selling spectacles and other eye care products on the...
A truly global market
What is insurance?
Life is full of risks. Insurance can provide security against some of these risks. For example, motor insurance provides cover for certain...