Targeting sponsorship within a specialist market niche
An Independent Insurance case study

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Page 6: Conclusion

Building up good relationships with both brokers and customers has helped Independent Insurance to develop a strong corporate image in a niche market. Ongoing sponsorship of the Fair will continue to link Independent Insurance very closely with this market.

Sponsoring the Fair also reinforces Independent’s relationship with its brokers by helping them attract new clients and retain existing ones. This demonstrates the Company’s long term commitment to its customers.

Independent Insurance | Targeting sponsorship within a specialist market niche
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