The vital role of Sales at Kraft Foods UK
A Kraft Foods UK case study

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Page 6: Conclusion

Kraft imageThe world of sales within an FMCG company is ever changing. To maintain its competitive advantage and guarantee future success, Kraft recognises that it needs to develop strong relationships with its customers by working closely with them to build success for both parties.

Kraft Foods UK | The vital role of Sales at Kraft Foods UK
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