An enterprising approach to a marketing re-launch (PDF) 
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Welcome to our business site, we have over 600 case studies that cover a wealth of business topics in real businesses, our business theory pages cover all the topics you need to know in business. In our eBook store you can download PDF versions of all our case studies or get one of our ebook collections, if you prefer we have audio case studies or printed books.
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The case studies that have been constructed to help you learn about business from real life examples within some of the biggest businesses in the world. You can get unlimited access with a subscription, or you can download any case study from our eBook store.
Using market research to improve consumer focus
Not so long ago, many organisations were quite prepared to take production decisions without any proper analysis of their market. Sometimes decision-makers hit on...
The marketing process
McDonald's is one of the best-known brands worldwide. This case study shows how McDonald's continually aims to build its brand by listening to its...
An enterprising approach to a marketing re launch
Enterprising businesses must be able to re-invent themselves and their products. This is because consumer expectations change over time and other elements of the...
The business benefits of diversity
Differences can come from individual characteristics and life experiences, such as where you went to school or where you live. Being married or in...
Using effective recruitment to retain a competitive advantage
Cummins - a leader in the market for power
Operating in B2B markets, Cummins is a leading world-wide designer and manufacturer of high performance diesel...
Building human resources to provide a foundation for growth
In the modern business world, organisations must deal with rapid change. These include new technologies, e-business, and new and different types of competition. Organisations...
Financial statements and reporting
Limited companies (those owned by shareholders) are required by law to produce Financial Statements. These statements must be published and made available to shareholders...
Assessing a major infrastructure project
The development of a transportation system which links up places both within the UK and across the world has enabled people, goods and services...
Raising finance for SMEs
It was the European Commission that first coined the term ‘small and medium enterprise’ (SME) to describe businesses which employ less than 500 workers.
This...
One to One – Designing user-friendly technology
“Roy, the first shipment has just arrived, I thought you might like to see one.” Gary Maughan passed Roy Doughty a handset across the...
Managing Stock To meet Customer Needs
McDonald's is one of only a handful of brands that command instant recognition in virtually every country in the world. It has more than...
Creating a competitive advantage through research and development
The origins of Sheffield Forgemasters can be traced back to 1805. In that year, Edward Vickers, a traditional miller, made the largest steel ingot...
Intellectual property rights and entrepreneurship
People have ideas all the time. In business, new ideas can lead to new products and services. They can lead to a better way...
Sectors of industry
OPITO The Oil & Gas Academy is the focal point for skills, learning and workforce development in the industry, delivering the right skills for the...
The role of stakeholders
Amway is one of the world's largest direct sales companies. It is a global enterprise and is privately owned by the families that started...
Using PESTEL to design effective strategies
When people think of rail travel they think of trains. They do not think about the infrastructure of the train network. This consists of...
Beyond corporate social responsibility
Primark is a subsidiary company of the ABF (Associated British Foods) Group. The company was launched in 1969 in Ireland trading as Penny's. By...
Tackling the shortage of building land
All business organisations operate within an external environment of change. The success of each business very much depends on its ability to adapt and...
We have case studies from over 250 corporate companies like Adidas, Coca Cola, Cadbury Schweppes and many more.
How market research helps Portakabin to remain at the cutting edge
For over 45 years, Portakabin has been producing modular buildings that can be constructed quickly and simply. The business was founded in 1961 by Donald Shepherd....
New technology development in the primary sector
Anglo American is a UK public limited company that operates on a global scale, with mines in Africa, Europe, South America, Canada, Australia and...
Balancing a fine line in an environment of change
Many of the goods we use in our everyday lives are based on “threads.” For example, the room in which you are sitting whilst...
Our business theory pages cover all the topics you need to know in business.
Dealing with customers
Customer service is the overall activity of identifying and satisfying customer needs.
The term is used in three different ways:
As a contrast to 'products'. Products...
International trade
For centuries Britain has been a country that relies on international trade. We purchase goods and services from other countries and in return, we...
Organisations that provide financial services
Banks like Abbey provide a number of important financial services to businesses:
Loans provide businesses with expansion capital. A secured loan is one that is...
Our business articles cover all aspects of business including, brexit, SEO, business taxation and so much more.
How Does the Logistics Industry Store Goods?
The logistics industry plays a crucial role in ensuring the effective movement of goods from manufacturers to consumers. Warehouses, where the inventory is stored...
What are the main criteria people follow when they look for courier services?
Depending on the size of your company, the characteristics of the product sold, the business model and the needs and preferences of your customers,...
5 Tricks to Improve Your eCommerce Conversions
The conversion rate determines the success of your eCommerce business. The more the percentage of visitors who buy from your website more is the...
Slush Machines: A Perfect Summer Business Opportunity
Slush Machines: A Perfect Summer Business Opportunity
Summer is that part of the year when your business can be booming, especially if you’re working in...
3 Tips for hard working entrepreneurs
When you are an entrepreneur, there are many different roles you have to take on. For example, you are responsible for making sure you...
What Are Some Of The Reasons For Selling Business?
Your business is unlikely one of the most valued assets. You have planned for it correctly, but somehow you have to sell it. When...
Moving a UK Company to Malta
The UK's exit from the EU brings a lot of business changes. An increase in supply chain cost and border tariffs are merely two...
Green business model innovation challenges and solutions
The green company model has grown in popularity over the past decades. The debate surrounding the concept, as well as other concepts such as...
How Can London Businesses Benefit By Switching To Green Cleaning?
It is a known fact that we have done severe damage to our planet. Thankfully, both governments and members of the public are acknowledging...
Rethink the Ordinary With Advanced Payment Solutions
Most consumers are more than aware of basic payment solutions, especially after the pandemic struck their lives and their usual means of payment.
Even before...
Small businesses need quality record keeping too
Most small business-owners are so eager to jump behind the wheel of their business and start doing things “my way” that they often overlook...
What is an ach payment method and how does it work?
ACH is one of the payment methods that you can choose or your business or for yourself that is available on the market. The...
Finding Skilled Workers Made Easier
Today every organization needs access to a wide talent pool to be competitive. Recruiting the right employees to fit a specific job description can...
Heres why you should be using an automated employee management system
When you’re running a business with a lot of employees working on shifts, you know you’ll have to manage all the data related to...
Mistakes to Avoid When Managing Remote Teams
Remote employees can offer a range of benefits. It can help improve productivity, find better talent, and boost employee engagement and happiness in the...
Seven tips to ensure an effective remote onboarding plan
Successful remote onboarding programs go beyond simple welcome emails. You've spent a lot of time and money recruiting, hiring, and finding the right person;...
Yahoo buys Snapchat rival
Yahoo, in a bid to build its mobile business, has bought Snapchat rival Blink. It’s the latest in a line of deals specifically designed...
Using marketing to boost business
There are many forms of marketing when it comes to promoting your business to gain new customers and business. A lot of companies are...
How to start an essay writing business
Is it possible to create a highly profitable business without investments? How to earn 2 salaries per month, doing your favorite thing, to wake...
How to Write a Great Essay?
An essay is a type of short writing it which a person writes something on a particular topic. It may be of any type...
Essential development studies resources for students
Development studies are one of the essential subjects taught in high schools and universities around the globe. This area of studies is diversified and...
LeoVegas Partners with BetMGM for UK Market Entry
The global casino and betting industry has witnessed numerous strategic shifts and collaborations to cater to the ever-evolving market. MGM Resorts International's move to...
Why Is Counting Cards Illegal in Casinos
Perhaps, memorizing cards is the most popular casino technique known in the world of gambling. Many players have probably heard that there are only...
Types of online casino bonuses
Most gamers make bets in virtual casinos for two reasons: get money and have fun. These are the main functions of all gaming platforms...
Path of Exile Crafting Tips
Get started with crafting
In a nutshell, crafting in Path of Exile means improving the quality and rarity plus modifying the mods (also called affixes)...
The Main Reasons to Develop a Game Using 3D Technologies
Game development is one of the most beneficial industries ever. For almost half of a century, it remained on the top. People love games...
Guide to the Smileton dungeon in Final Fantasy 14
Dungeons have always played a special role in MMO RPG projects and Final Fantasy 14 is no exception. Extreme difficulty zones with challenging bosses...
CBD oil tincture is it for you?
The mind-blowing health benefits
associated with the use of CBD have seen it gain popularity across the globe,
with some researchers claiming that it can help...
Exploring Medical Options: A Look into Innovative Approaches to Weight Management
The modern world is witnessing a seismic shift in the approaches to weight management, incorporating innovative technologies and novel medical treatments that offer hope....
3 Skincare ingredients you don’t want to miss
It used to be that moisturizer was just moisturizer, but the times have really changed! If your skincare products aren’t multitasking, it’s time to...
Is technology spoiling sport
There is no doubt that technology has improved all of our lives. This is from lifesaving medical procedures to everyday uses such as smartphones,...
Do tall men need elevator shoes?
We have been told that elevator shoes for men are very effective in helping height deficient men appear taller, and this is true, but...
How to Sell Art Without Holding Stock
There are so many ways to get your art out into the world these days, especially online. Whether you showcase on Instagram, sell on...
Why do you need to choose cryptocoin debit card for purchases?
A crypto debit card enables individuals to use their e-currency assets for purchases similar to a debit card at any merchant that accepts card...
All you need to know about loans without collateral
Also known as Unsecured Loans, loans without a collateral is a way for you to borrow an amount and your creditworthiness will be based...
6 Tips to Help You Donate Easily
Would you like to donate, but are wondering how you can best choose a good cause? Do you have a small budget, but still...
The temporary car insurance revolution
In recent years, there has been a revolution in the world of car insurance, thanks to the introduction of temporary car insurance policies. These...
What are the Benefits of an Annual MOT and Why?
The annual MOT test was introduced in 1960. This is when the growing number of road users on the expanding road network in the...
The best fleet management tools for small businesses in 2023
Your small fleet deserves the best protection. With easy, cost-effective tools that help you lead in your industry, managing your small fleet has never...
Here are important tips for managing your own rental
Billionaires make more
money from owning real estate than any other kind of investment. Investing in
property has helped these people become financially independent. If you’re...
Most Affordable Beach Towns in California
Are you fantasizing about moving to the California coast, but think it’s not financially viable for you? You are not alone. Many people think...
How To Increase Your Garden Value
There are several ways to increase the overall property value of your house. When people visit your home, they check everything from the foundation...
How To Stay Safe When Traveling
Traveling is one of life's most exciting moments. It is beneficial to us in all aspects. We might have been stuck at home or...
5 Travel hacks for Luton business flyers
Travel is a tricky undertaking and when you add a business into the equation, the challenges are compounded.
Not only do you worry about adapting...
How will covid 19 affect UK visa holders and sponsors?
The COVID-19 outbreak was announced as a pandemic by the WHO on 12 March 2020. As self-isolation and travel bans continue to stretch. The...
Our technology articles cover all aspects of technology including, cryptocurrency, computing, websites and so much more.
What Types of Tests Should Be Done by Using Automated Testing?
Automated testing refers to the way of running a set of tests over and over again without handling them manually. Introducing this process to...
Business Gadgets That Employers Should Consider Investing In
Productivity is a crucial factor for the success of any business. Entrepreneurs should prioritize productivity, making it an integral part of their daily lives....
Seamless voice communication with Zadarma
VoIP providers vary significantly from relatively small local providers to large global conglomerates. There are a variety of options out there and often it...
Adobe Captivate VS Articulate Storyline: Which is your better choice?
You can create all the video training programs you need without writing a single line of code using either Adobe Captivate or Articulate Storyline....
What Low Code Development Services Can Help You Meet Business Goals Faster?
Low Code Development can be extremely helpful if you want to make the most out of your resources. Many times, these platforms focus on...
Can AI voices take over the voiceover industry?
Artificial Intelligence (AI) voice, is based on deep learning and is used to create high-quality voice outputs that are identical to the real human...
Ethereum’s Big Merge Will Have a Big Impact on Cryptocurrency
Ethereum's big Merge will have a big impact on cryptocurrency and will impact more than just its blockchain. An event of this magnitude is...
What’s Happening with Cryptocurrency Regulation?
Regulation in the cryptocurrency market is something of a complex and controversial topic. For many owners of cryptocurrency, the lack of regulation has been...
What are the top crypto exchanges in the UK
If you are planning to exchange one crypto coin for another in the UK, opening an account at a UK-acknowledged cryptocurrency exchange may make...
Best data recovery services for mobile phones
Do you forget to back up your mobile phone data? It's very unfortunate! But it's okay now as we offer you some of the...
4 Ways Smartphones Can Benefit Your Health
Smartphones have been around long enough now that some people probably don’t remember life without them. Smartphones have changed the way we live and...
Key Benefits of Mobile App Development for Small Business
Businesses develop mobile applications to expand their business and reach new markets. The digital industry enables users to accept technological innovations as businesses improvise...
What is web analytics? A beginner’s guide
Image Source: PixaBay
If you have a website, the best way to track what your viewers are doing and what they respond to is through...
Everything You Need to Know About Website Chatbot Examples
Website chatbots are automated software applications designed to simulate conversations with human users, primarily through websites and web applications. These digital assistants play a...
Comparing WordPress and Drupal: What To Base The Site On
Successful projects always begin with clearly defining needs, setting goals, and careful planning. If we are talking about the site's development, in this regard,...