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Welcome to Business Case Studies, previously known as The Times 100, Business Case Studies offers an extensive library of over 600 real-world case studies covering a range of essential business topics. Our comprehensive business theory pages provide insights into every area of business knowledge.
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Jeyes
Using advertising to connect with consumers
Advertising is a tricky business. Successful advertisers are those...
Promotion
Creating consumer demand for SKY TV through sports
Successful marketing involves providing consumers with the goods and...
Stakeholders
The Body Shop Approach to Stakeholder Auditing
This case study examines The Body Shop stakeholder audit...
Marketing Strategies
How Mars transformed the ice cream market
There is a substantial ice cream market in the...
first direct
Using market research to relaunch a brand
Market research is a systematic process used by a...
Business Dictionary
What is Financial Benchmarking
Financial benchmarking is a systematic process that involves comparing...
What is Customer Acquisition Modelling
Customer acquisition modelling is a sophisticated analytical approach that...
Case Studies
Securing customers interests through mutual ownership
The changing market for building societies
Building societies have a long history of caring for their members. They encourage them...
Managing Stock To meet Customer Needs
McDonald's is one of only a handful of brands that command instant recognition in virtually every country in the...
De-regulation
These state monopolies reduced consumer choice. For example, only one producer supplied gas, and only one producer supplied electricity....
Building a better workplace through motivation
People spend a considerable part of their lives at work, so it is not surprising that they expect to...
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 | The importance of customer service at Enterprise Rent-A-Car in full… | Max: Min: 1 Step: 1 | £6.99 | |
| Using a range of management styles to lead a business… | Max: Min: 1 Step: 1 | £6.99 | |
| Locating a business to enhance the customer experience in full… | Max: Min: 1 Step: 1 | £6.99 | |
| Corporate responsibility and stakeholders in full in audio MP3 format… | Max: Min: 1 Step: 1 | £6.99 | |
| Effective strategies for long-term growth in full in audio MP3… | Max: Min: 1 Step: 1 | £6.99 |