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Welcome to Business Case Studies, previously known as The Times 100, Business Case Studies offers an extensive library of over 600 real-world case studies covering a range of essential business topics. Our comprehensive business theory pages provide insights into every area of business knowledge.In our eBook store, you can download PDF versions of all our case studies, purchase collections, or explore our audio and print options. With access to over 8,000 articles on business, lifestyle, and technology, you’ll find guidance on starting a business, small business trends, marketing tips, trading, cryptocurrency, and more.

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  • Case Studies

    Design as a differentiator

    Good design is an important attribute of a successful...

    Building a joint venture in an emerging market

    Burmah Castrol is a leading international marketer of specialised...

    The role of PR in changing perceptions

    Few consumers buy products at random. This is particularly...

    Launching a new product range

    Successful marketing organisations develop product ranges to meet the...

    Meeting global and local needs

    Siemens AG is a global electrical and electronics business...

    Health and safety in the workplace

    Everyone has the right to be in a safe...

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    Business Dictionary

    What is Financial Leverage

    Financial leverage is a fundamental concept in the realm...

    What is Capital Structure Optimization

    Capital structure refers to the way a corporation finances...

    What is Organisational Intelligence

    Organisational intelligence (OI) is a multifaceted concept that encompasses...

    What is Customer Value Proposition

    The concept of Customer Value Proposition (CVP) is pivotal...

    What is E-commerce Solutions

    E-commerce solutions encompass a broad range of technologies and...

    What is Brand Position Metrics

    Brand position metrics are essential tools that help businesses...

    What is Viral Growth

    Viral growth refers to the phenomenon where a product,...

    Case Studies

    The future is branded

    The challenge for organisations in competitive markets is to provide clarity for customers in a way which reduces the...

    Focusing on a brand product range

    Amway is a global company which has built its success on direct selling. Direct selling is different from the...

    Meeting customers’ needs in growth – markets online gaming

    Development of broadband marketsCompanies like BT that build communication networks must also develop their markets in order to earn...

    Managing the supply chain to meet customer needs

    It is easy to take for granted everyday fast-moving consumer goods (FMCG) such as bread. When consumers go to...

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    The importance of customer service at Enterprise Rent-A-Car (MP3)
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    Using a range of management styles to lead a business (MP3)
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    Locating a business to enhance the customer experience (MP3)
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    Corporate responsibility and stakeholders (MP3)
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    Effective strategies for long-term growth (MP3)
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