Coca-Cola and sports - Partnership through Competition (PDF) 
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Welcome to our business site, we have over 600 case studies that cover a wealth of business topics in real businesses, our business theory pages cover all the topics you need to know in business. In our eBook store you can download PDF versions of all our case studies or get one of our ebook collections, if you prefer we have audio case studies or printed books.
With access to over 6,000 articles that cover all aspects of business, lifestyle and technology featuring topics like how to start your own business, small business trends, marketing tips and practical advice for business owners, trading and cryptocurrency.
The case studies that have been constructed to help you learn about business from real life examples within some of the biggest businesses in the world. You can get unlimited access with a subscription, or you can download any case study from our eBook store.
Kit Kat revitalising a brand leader
All products have a life-cycle. It starts with preparations for the product's launch, followed by the launch itself. Some products are an immediate success;...
Partnership through sponsorship
Twenty years ago sponsorship of the arts developed as a way of funding tours, performances and exhibitions. If it had not been for corporate...
Focusing on a brand product range
Amway is a global company which has built its success on direct selling. Direct selling is different from the more traditional distribution channels: customers...
Financial management in a retail setting
Marks & Spencer’s leading position in the highly competitive market-place depends on its ability to stay one step ahead of other retailers, both in...
Driving change through values and culture
The external environment is continually changing, which means that to remain competitive and continue to satisfy both the needs of the market and its...
Meeting business needs through workforce planning
Constant change places demands on organisations. To meet these challenges, organisations need to be dynamic and adaptable. They need to have the right people...
Interpreting and understanding accounts
How much is the business worth? Are sales growing or declining? What about cash flow? These and many other vital questions are regularly tackled...
Private Finance Initiatives
PricewaterhouseCoopers was created in 1998 by the merger of two firms - Price Waterhouse and Coopers & Lybrand - each with historical roots going...
Financial statements and reporting
Limited companies (those owned by shareholders) are required by law to produce Financial Statements. These statements must be published and made available to shareholders...
Creating shared value in the supply chain
Nestlé is the world’s leading nutrition, health and wellness company. It employs around 330,000 people and has 461 factories in 83 countries around the...
Innovation the route to winning
The business world is a moving target. It has changed rapidly over the last 20 years and is continuing to do so at an...
Design as a differentiator
Good design is an important attribute of a successful product. A well designed product will stand out from rivals, win customer loyalty and sometimes...
The first electronic stock market
The Nasdaq Stock Market® is a world famous stock market, based in the US. Nasdaq® uses computer and telecommunications networks to trade and monitor...
Business aims objectives and values
Aims and objectives
Aims and objectives are the 'ends' that an organisation seeks to achieve. It then has to decide the means it will use...
Adding value to the case for building societies
Building societies are mutual organisations. This means that they have no shareholders and operate solely in the interests of their members. A member is...
The message is in the medium
Put a Victorian school teacher into a modern classroom, with books and blackboards, and he or she would find little had changed fundamentally. However,...
Use of PEST analysis at UNISON
UNISON is Britain and Europe's biggest public sector trade union, representing more than 1.3 million members working in public services. Job roles they represent...
Sustainable development in the construction industry
The immense pressure on the world's environment means that measures must be taken today to safeguard natural resources for tomorrow. This is the challenge...
We have case studies from over 250 corporate companies like Adidas, Coca Cola, Cadbury Schweppes and many more.
Sponsoring the Nationwide Football League
Every day consumers come across a wide range of product names, images, stimuli and information which appear in many different formats - in the...
Overcoming barriers to change
The external environment in which businesses operate is continually changing. Businesses must respond to these changes to remain competitive and continue to meet the...
Using strategy and planning to measure monitor and report performance
When we visit a shopping centre or go into the centre of a modern city, we take for granted all the services and facilities...
Our business theory pages cover all the topics you need to know in business.
Developing a plan including external influences
Developing a plan including external influences
Developing a plan including external influences in order to set out a route map to help in achieving business...
Organisations that provide financial services
Banks like Abbey provide a number of important financial services to businesses:
Loans provide businesses with expansion capital. A secured loan is one that is...
Opportunities and constraints in the business environment
Opportunities in the business environment are those factors that provide possibilities for a business to expand so as to make more sales and profits....
Our business articles cover all aspects of business including, brexit, SEO, business taxation and so much more.
How Mastercard accelerates digital product delivery
Learn how payments giant Mastercard overcame blockers to improve productivity to productivity by improving user acceptance testing and product delivery.
Achieving success in growing digital...
What is PBF Additive Manufacturing?
Manufacturing parts have gone through a lot of changes, over the last decade. Today, most manufacturers use additive manufacturing over the old methods that...
Why you need a dedicated team model for it outsourcing
Looking at the world today you will release it is no longer as big as it used to be. With the emergence of advanced...
Alex Nieora on the difficulties facing entrepreneurs during the COVID-19 pandemic
Many entrepreneurs fear their business will no longer be profitable in a few months. Most are struggling to calm their own anxieties along with...
4 Important Safety Tips for Small Businesses
Improving health and safety in your business is crucial. When hiring new people for your company, it’s important to show them a solid health...
The most profitable businesses for sale can be found online
In the digital era, the online environment offers us unlimited resources. By using devices connected to the internet, we can communicate, buy things, look...
4 unusual tips for doing business in China
Doing business in China is lucrative and beneficial, if you know how to do it right. Otherwise, it can be very tough. Now let’s...
What You Need to Know about the ROI of a Commercial Solar Panel Installation: Facts and Figures
For business enterprises looking into installing a commercial solar panel system, the first factor they would need to consider is the system's return on...
Using trademarks to exercise Amazon brand protection
When it comes to labelling, regardless if it is private or white, you as a seller must understand what trademarks can do to help...
Expenses and tax relief for smaller businesses
Do you have a smaller business? Then you should ensure that you are taking advantage of expenses and tax relief that you are legally...
The different trends observed on the Forex
Although the support and resistance phenomenon represent the limits, the observed trends direct you more simply towards the direction to follow.
Analyzing the trends basically...
Why diversification is the best way of tackling risk in trading
The
concept of diversification is widely used in financial trading, as this is a
technique that reduces risk by allocating investments amongst an array of
instruments and...
A Discussion On The Importance Of HR
The HR or Human Resources department is absolutely essential for a company's success, no matter if it's a huge corporation or a small business....
How to Properly Manage Field Workers
If you have been promoted to manager, run your own business, or just are in charge for a few days, it is important that...
5 effective steps for optimizing business performance based on case studies
The success of any business in the digital era depends on the ability to adapt to the fast-paced environment and reconceptualize the existing business...
A handy guide for salesforce users to explore the latest sales tools
Salesforce is a continually growing platform, and the users need to understand all new opportunities, which would further make their tasks easier and more...
Should You Opt for a PPC Agency or In-House PPC Management?
Hiring a PPC expert is a good idea, but only if doing so will increase your efficiency and productivity. This is because if a...
Seven common social media blunders small startup businesses make
Social media influences a lot of things across the globe. You can get more crucial information about social media and its various aspects on...
How to Prepare for an MBA
If you’re considering an MBA, you have already taken the first step in preparation. Post-graduate learning is not for everyone and preparing yourself to...
6 Tips To Manage The Stress Of College Transition
One of the most exciting milestones most teens and young adults look forward to is college. Being in college is way different from high...
MBA ideal next step toward dream business career
If you’re working towards a lucrative career in business, then furthering your education may be one of the next things on your agenda. Whether...
Choose attractive online slots and win big
Slots are some of the most popular games you can find in online casinos. They are by far the most attractive and exciting to...
E-Wallet Casino Free Credit: How to Claim and Use Your Bonus
E-wallets have become a popular payment method in the online casino industry. They offer a convenient and secure way for players to deposit and...
How businesses can learn from gaming
In the UK, gaming is a very healthy part of the economy. UK Interactive Entertainment (UKIE), the game industry’s trade body, announced that the...
Top mobile game marketing strategies you must know
Most people now use their mobile
phones to play games, rather than the traditional means of a PC or laptop.
According to a recent report, mobile...
Expert tips to level up your Pubg game
Pubg emerged as one of the most popular and topmost games all over the globe. It has become massively popular among people of all...
Some Minecraft Tips You Want To Know As A Beginner
Do you want to be more successful in Minecraft? There are many things that you can do to let that happen. However, some tips...
Best Hair Transplant Clinics in London
Today we are going to recommend to you the best place for hair transplantation in London. Without a doubt, personal appearance is a very...
The Growing Popularity of Hemp Products in the Health and Beauty Industry
Cultivated for thousands of years, hemp is a versatile, eco-friendly plant with many uses. It was traditionally used for medicinal purposes, textiles, paper, fibre,...
Farkleberry
The farkleberry is a shrub, the vaccinum arboretum, a part of the heath family. It grows naturally in the southeast and the south-central United...
International Showjumping
Global horses Showjumping occasion will invite riders. what's more, observers for the thirteenth time! By and by, the timetable will be loaded with top-class...
All in or only one Netflix’s new conundrum
Netflix remains one of, if not the best streaming service available worldwide, thanks to its expansive catalogue of movies, TV shows and documentaries. Though,...
The easiest way to watch football highlights
Football is the biggest sport industry in the world. Millions of men and women follow their favourite teams and enjoy their matches. Football highlights...
How to start an investment fund that makes you wealthy
To build real wealth you need to make money and work hard for you. However, this also means becoming more aware of profitable options...
An Energy Change
Thinking about energy service provider change can cause lots of stress. So you choose to avoid the change. However, the main stress comes into...
4 Ways to send money internationally
Sending money across borders can be expensive, time-consuming, and very difficult to manoeuvre if you pick an inefficient international money transfer provider. There are...
Top 8 locations in Costa Blanca for rental car drive
The eastern coast of Spain, known as one of the most popular resort regions of the Mediterranean, receives annually up to 6 million tourists....
What does the future of car ownership look like?
The world of mobility is rapidly evolving. Increasingly stringent environmental legislation has led to manufacturers designing and developing more sustainable and eco-friendly vehicles, while...
How to do a historical MOT check
If you are thinking of buying a used car, make sure to do a historical MOT check before signing on the dotted line.
Buying a...
What to Look For in a Conveyancing Agreement
A conveyancing agreement, also known as a conveyance deed, is a legal document containing all the things involved in a transaction between a property’s...
What Type Of Boiler Do I Have?
Although around 23 million UK homes have a boiler installed, not that many people actually know what type they have. Often we move into...
Investor Portals: Streamlining the Reporting Process for Real Estate Investments
The rapid development of new innovative technologies has drastically changed many industries and real estate is no different. Multiple facets of the market are...
Chinese culture: language, customs, etiquette, and traditions
Located in Eastern Asia, China is one of the most famous countries
worldwide, especially for being the first in population and fifth dimensions.
Yet, that’s not...
Taking it easy on a business trip
A business trip can be fun, it does not have to be work all through. There are a number of ways to relax on...
5 things to learn from Herb Kelleher the pioneer of low cost air travel
Why was Herb Kelleher one of the most beloved aviation executives that ever lived? He was an intellectual giant that could converse with anyone...
Our technology articles cover all aspects of technology including, cryptocurrency, computing, websites and so much more.
Upgrading your business phone systems
Many companies think they know what to expect from a business telephone system – but limiting your expectations around what’s possible from your phones...
Seamless voice communication with Zadarma
VoIP providers vary significantly from relatively small local providers to large global conglomerates. There are a variety of options out there and often it...
5 Ways technology has drastically improved the way we do business today
Technology is always rapidly evolving and expanding, providing new opportunities and innovative solutions to some of today's most pressing matters. Understanding some of the...
8 Tips for cloud migration for businesses
Are you considering moving enterprise applications and critical data to cloud storage? Well, there are many reasons why this is a good idea for...
Inventory management software
Are you thinking of setting up your business? If yes, then you must need specific tracking software for monitoring your stocks and projects. Inventory...
Why Software Development is Important for Your Business
In today’s technologically savvy world, tons of software solutions offer a reliable and versatile way of effective communication or provide seamless shopping experiences to...
Cryptocurrency and the coronavirus
"Bitcoin logo on smartphone screen over the face masks. Covid-19 effects on online business" by wuestenigel is licensed under CC BY 2.0
The coronavirus pandemic...
Passive earnings through proof of stake and masternodess
There are many ways to earn money with cryptocurrencies, very different from just buying and selling. One way is mining, which allows you to...
What are the top crypto exchanges in the UK
If you are planning to exchange one crypto coin for another in the UK, opening an account at a UK-acknowledged cryptocurrency exchange may make...
5 Reasons to Use a Budgeting App to Manage Your Finances
Are you looking for a way to create an effective budgeting plan that you can easily follow? If so, budgeting apps might just be...
Online Verification with Temp Phone Numbers
Online verification is a crucial step in accessing various services or creating new accounts on online platforms. While it’s important for security reasons, the...
How‌ ‌to‌ ‌develop‌ ‌a‌ ‌food‌ ‌app‌ ‌for‌ ‌your‌ ‌restaurant‌ in‌ 2021‌ ‌
Mobile technology has changed the way in which numerous organizations work. The food industry is an area where app development has a huge impact....
How Price Rules Work in Magento 2
In the modern ecommerce world, prices aren’t as fixed as they once were in brick-and-mortar stores. In addition to various kinds of planned discounts...
How to Become a Web Developer
The demand for qualified developers is on the rise. In this field of expertise, employment opportunities are guaranteed for years and even decades. According...
Choosing the right platform for your online classes
Selecting the right platform to take your online classes can be such a daunting task. This is true, especially with the increased number of...