Companies Case Studies

Good design is an important attribute of a successful product. A well designed product will stand out from rivals, win customer loyalty and sometimes...

This case study focuses on how Cadbury Schweppes acquired the American-based company Dr Pepper/Seven-Up. Of particular interest is the thinking and purpose behind the...

This case study describes the relocation in 1994 of the Marks & Spencer store in Kendal. The situation presented is a relatively unusual example...

Gala ClubsThe core business of Gala Clubs is bingo. Bass PLC originally owned it, but in 1997 it became a private limited company following...

This case study focuses on the way in which Jaguar, one of the world’s most prestigious car manufacturers, has employed lean manufacturing processes. This...

It is easy to identify key competitors in a market by their goods or services. These products clearly meet customer needs in terms of...

The business world is a moving target. It has changed rapidly over the last 20 years and is continuing to do so at an...

At one time, certain businesses operated in static environments, whereas others operated in dynamic environments. Today, the majority of businesses operate in a dynamic...

One of the most significant economic developments is the internationalisation and globalisation of commerce. Almost every type of business is influenced by global events...

The Dyson Dual CycloneTM is the first breakthrough in vacuum cleaner technology since 1901. In 1979, James Dyson noticed that his bag vacuum cleaner...

Throughout the 20th century, the pace of technological advancement has increased dramatically. The digital revolution, now upon us, will see further massive steps forward....

For any business, becoming and staying the market leader is a huge task, even for household names such as McDonald's. Keeping ahead involves continuous...

Everything you use at home, at school, or college has its origins in simple, perhaps ingenious, ideas.However, it takes more than creative thinking to...

The importance of Health & SafetyHealth and Safety lies at the heart of an organisation's commitment to the people that work for it and...

British Steel Engineering Steels is committed to Total Quality Management. Many customers perceive the quality of the product or service as being of equal...

Living is a risky business. Taking risks begins in childhood, and continues throughout our lives and into old age, when many accidents are associated...

Everyone has the right to be in a safe and healthy workplace. This is a basic human right as most people spend a large...

When you run a large organisation, you are likely to have a large number of employees. The Singapore Airlines Group has more than 29,000...

This case study focuses on the way in which Britannia Building Society has continued to place its customers at the centre of all its...

Changing customers expectationsThe 1980s were marked by a growth in consumer spending and a housing boom. Easy access to credit made it possible for...