Business Case Studies is a long-established and trusted brand, providing a unique business education resource for business studies and Economics in a real-life context. The case studies are suitable for all business schools around the world at all levels including the teaching of business English. Each of the Business Case Studies is constructed around a key element of the business studies curriculum. By using real information and issues from the featured companies, the case studies bring to life the complexities of business within real businesses.
Welcome to Business Case Studies
Marketing Case Studies
Sponsoring the Nationwide Football League
Every day consumers come across a wide range of product names, images, stimuli and information...
The Absolute. Tour
Companies are finding it more difficult to demonstrate product superiority or product differentiation over competitors....
Using IT in sales and marketing
The Internet is a powerful means for organisations to communicate with customers. A well constructed...
People Case Studies
Developing key skills for a lifetime of opportunity
If you ask your friends about how school or college is helping them to achieve...
Financial management in a retail setting
Marks & Spencer’s leading position in the highly competitive market-place depends on its ability to...
Achieving Better Public Services - The Work of the Audit Commission
Living in a safe community that provides such a wide range of public services is...
Finance Case Studies
Private Finance Initiatives
PricewaterhouseCoopers was created in 1998 by the merger of two firms - Price Waterhouse and...
Managing financial risk
There is an element of risk in an activity when the outcome cannot be predicted...
Managing trading risk
This case study examines the importance of futures trading and focuses more specifically on commodity...
Operation Case Studies
Designing user-friendly technology
“Roy, the first shipment has just arrived, I thought you might like to see one.”...
Creating an ultimate travel experience
As a newly-formed rail operating company, Great North Eastern Railway Ltd (GNER) took over one...
Developing a stronger customer focus
Customers are not simply looking for good products. Rather, they seek good products which address...
Strategy Case Studies
Building community partnerships
Throughout this diversification, however, Abbey National has retained its focus: to help people achieve financial...
Operating a statutory body in a commercial environment
Government plays an important role in the lives of individuals and business organisations. There are...
Growing the value of a business for shareholders
The owners of a company are called shareholders, because they each own parts - or...
External Environment Case Studies
De-regulation
These state monopolies reduced consumer choice. For example, only one producer supplied gas, and only...
working for free trade
Businesses and consumers in the UK are buying and selling goods and services in ever...
Introducing an established brand - bringing Yellow Bus to Britain
Most people in the UK will have seen yellow school buses in American films. The...
Most Popular Download
Ethical business practices
The importance of ethics in business
Ethics concern an individual's moral judgements about right and wrong....
Creating an effective organisational structure at Coca-Cola
The Coca-Cola Company is truly global, and its main product is recognised and consumed worldwide....
Making the worlds best known product Coca-Cola
How is the most widely recognised product in the world made? How are the required...
Most Popular Revision Theory
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- Business And The Environment
- International Business
- Government Influence
- Globalisation
- External Influences
- Business Cycle
- Consumer Protection
- Corporate Responsibility
- Economy
- Ethics
- Accounts
- Assets
- Budgeting
- Cash Flow
- Costs
- Investment Appraisal
- Financial Risk
- Sources of Finance
- Branding
- Competitive Advantage
- Customer Focus
- International Marketing
- Market Research
- Marketing Mix
- Marketing Planning
- Marketing Strategies
- Place
- Price
- Product
- Product Launch
- Product Life Cycle
- Product Portfolio
- Promotion
- Segmentation
- Swot
- Business Organisation
- Continuous Improvement
- Customer Service
- Efficiency
- Health & Safety
- Innovation
- Lean Production
- Location Of Business
- Management Of Change
- Merger And Acquisition
- New Product Development
- New Technology
- Product Development
- Production Process
- Quality
- Research And Development
- Supply Chain
- Communications
- Developing People
- Diversity
- Equal Opportunities
- Managing Change
- Motivation
- Organising People
- Protecting People
- Recruitment And Selection
- Roles and Responsibilities
- Skills and Competencies
- Aims and Objectives
- Business Expansion
- Business Planning
- Business Start Up
- Business Strategy
- Culture
- Decision Making
- Enterprise
- Growth
- Mission
- Risk
- Sectors of Industry
- Strategic Planning
- Types of Organisation
- Vision
- Stakeholders
- Planned
- market
- mixed economies
- Market Share
- Market planning
- Marketing strategy
- Product life
- Communication
- The Business Cycle
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