Welcome to Business Case Studies

Business Case Studies is a long-established and trusted brand, providing a unique business education resource for business studies and Economics in a real-life context. The case studies are suitable for all business schools around the world at all levels including the teaching of business English. Each of the Business Case Studies is constructed around a key element of the business studies curriculum. By using real information and issues from the featured companies, the case studies bring to life the complexities of business within real businesses.

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Marketing Case Studies

Who dares wins success through intelligent risk

Case Studies
A story of global successNo study of business success in the twentieth century would be complete without mentioning Coca-Cola. Coca-Cola is the product which...

The repositioning of Hobnobs

Case Studies
 IntroductionUnited Biscuits (UB) is an international foods business operating in 24 countries. The company manufactures, markets and distributes biscuits, savoury snacks and frozen and...

The marketing process

Case Studies
 IntroductionMcDonald's is one of the best-known brands worldwide. This case study shows how McDonald's continually aims to build its brand by listening to its...

People Case Studies

Communication the key to success

Case Studies
This case study focuses on the issue of communications. It describes a range of ways in which organisations communicate with their workforce in order...

Motivation within a creative environment

Case Studies
IntroductionSiemens is the engineering group that is behind many of the products and services people take for granted in their daily lives. The list...

Using a range of management styles to lead a business

Case Studies
IntroductionFor organisations to develop they require a direction. The people who manage the business provide the direction. Taking responsibility for making decisions and running...

Finance Case Studies

Supporting new business start-ups

Case Studies
Barclays is a major global financial services provider. It operates in over 50 countries and employs more than 156,000 people. In 2008, Barclays had...

Raising finance for smes

Case Studies
 IntroductionIt was the European Commission that first coined the term ‘small and medium enterprise’ (SME) to describe businesses which employ less than 500 workers.This...

Controlling cash flow for business growth

Case Studies
 IntroductionCIMA is the Chartered Institute of Management Accountants. Its members are trained and qualified in the vital area of management accountancy. Businesses can only...

Operation Case Studies

Developing a sustainable supply chain to add value

Case Studies
IntroductionLafarge may not be a company name that you would quickly recognise but its products and expertise have helped to create some of the...

Turning waste into wealth

Case Studies
IntroductionThe challenge facing the world economy today is to provide sustainable approaches to economic growth. Industrial processes have the potential to provide better living...

Becoming a lean service organisation

Case Studies
IntroductionThe Legal Services Commission is a service organisation. It provides legal services through its Providers in the form of advice and legal help to...

Strategy Case Studies

Engaging stakeholders in a business

Case Studies
Cadbury Schweppes is one of the UK's best-known companies. It was formed in 1969 by a merger between two companies with distinguished histories: Cadbury...

Vision values and mission in driving strategy

Case Studies
The familiar blue and yellow colours of the IKEA logo (also the colour of the Swedish flag) can be seen on stores in 18...

Strategy and the environment

Case Studies
IntroductionSheffield Forgemasters International Ltd (SFIL) is the world's largest independently owned Forgemaster. The Company’s origins date back to the 1750’s, but it was Edward Vickers, atraditional miller,...

External Environment Case Studies

Implementing codes of conduct

Case Studies
All organisations have a responsibility to their stakeholders. These are individuals and groups who have a stake in the running of the organisation and...

Championing competition

Case Studies
An Office of Fair Trading case studyWe live in an economic system that is generally good at channelling scarce resources towards meeting consumers' needs....

The contribution of accountants to sound ethical business practice

Case Studies
The role of the accountantIn today's increasingly competitive and uncertain business environment, organisations fighting for customers face a number of factors and issues which...

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