Welcome to Business Case Studies

Business Case Studies is a long-established and trusted brand, providing a unique business education resource for business studies and Economics in a real-life context. The case studies are suitable for all business schools around the world at all levels including the teaching of business English. Each of the Business Case Studies is constructed around a key element of the business studies curriculum. By using real information and issues from the featured companies, the case studies bring to life the complexities of business within real businesses.

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Marketing Case Studies

Sponsoring the Nationwide Football League

Every day consumers come across a wide range of product names, images, stimuli and information...

The Absolute. Tour

Companies are finding it more difficult to demonstrate product superiority or product differentiation over competitors....

Using IT in sales and marketing

The Internet is a powerful means for organisations to communicate with customers. A well constructed...

People Case Studies

Developing key skills for a lifetime of opportunity

If you ask your friends about how school or college is helping them to achieve...

Financial management in a retail setting

Marks & Spencer’s leading position in the highly competitive market-place depends on its ability to...

Achieving Better Public Services - The Work of the Audit Commission

Living in a safe community that provides such a wide range of public services is...

Finance Case Studies

Private Finance Initiatives

PricewaterhouseCoopers was created in 1998 by the merger of two firms - Price Waterhouse and...

Managing financial risk

There is an element of risk in an activity when the outcome cannot be predicted...

Managing trading risk

This case study examines the importance of futures trading and focuses more specifically on commodity...

Operation Case Studies

Designing user-friendly technology

“Roy, the first shipment has just arrived, I thought you might like to see one.”...

Creating an ultimate travel experience

As a newly-formed rail operating company, Great North Eastern Railway Ltd (GNER) took over one...

Developing a stronger customer focus

Customers are not simply looking for good products. Rather, they seek good products which address...

Strategy Case Studies

Building community partnerships

Throughout this diversification, however, Abbey National has retained its focus: to help people achieve financial...

Operating a statutory body in a commercial environment

Government plays an important role in the lives of individuals and business organisations. There are...

Growing the value of a business for shareholders

The owners of a company are called shareholders, because they each own parts - or...

External Environment Case Studies

De-regulation

These state monopolies reduced consumer choice. For example, only one producer supplied gas, and only...

working for free trade

Businesses and consumers in the UK are buying and selling goods and services in ever...

Introducing an established brand - bringing Yellow Bus to Britain

Most people in the UK will have seen yellow school buses in American films. The...

Most Popular Download

Ethical business practices

 The importance of ethics in business Ethics concern an individual's moral judgements about right and wrong....

Creating an effective organisational structure at Coca-Cola

The Coca-Cola Company is truly global, and its main product is recognised and consumed worldwide....

Making the worlds best known product Coca-Cola

How is the most widely recognised product in the world made? How are the required...

From The Blog

Reducing Idle TIme for Vehicle Fleets

Idling is perhaps the most financially draining problem one can experience when managing a fleet...

Key Checkpoints of Software Development Outsourcing

With the COVID-19 pandemic, the need for software development has increased in many industries, while...

Tips on How to Order Custom-Printed Clothing

Credit: Kai Pilger via Pexels Custom clothing serves many different purposes. For example, are you a business owner looking...

Company Tours: A Peek behind the Brand Curtain

There’s no better outlet for showcasing why you do what you do                   A lot of...

Nearly half of Google searches have local intent – how can your small business leverage this?

When you need a contractor to come to fix your leaking radiator in the middle...

Genuine Ostrich Wallets: Hot or Not?

Every person who values practicality needs a wallet. Not just a wallet, but a durable...

Digital and sustainability: this is how medium-sized businesses are changing

The digital change: opportunity and challenge Whether in everyday life or business, digitization and sustainability are...

The rising potential of the iGaming industry

Those who started their gaming lives decades ago are often stunned to see the way...

How The Environment Can Have An Impact On Your Business

A topic of conversation which has dominated the news, especially in recent years, has been...

What the UK Could Learn From Canada's CBD Industry

The CBD Industry in Canada has been growing in popularity in the past few years....

The Most Effective Way to Prevent a Cyber Attack

Cybercrime is a genuine and present threat to businesses, government agencies, and individuals. As we...

All You Need to Know About Applying for A New Job

Everything you need to know about applying for a new job Changing jobs or applying for...
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