Welcome to Business Case Studies

Business Case Studies is a long-established and trusted brand, providing a unique business education resource for business studies and Economics in a real-life context. The case studies are suitable for all business schools around the world at all levels including the teaching of business English. Each of the Business Case Studies is constructed around a key element of the business studies curriculum. By using real information and issues from the featured companies, the case studies bring to life the complexities of business within real businesses.

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Marketing Case Studies

Sponsoring the Nationwide Football League

Every day consumers come across a wide range of product names, images, stimuli and information...

The Absolute. Tour

Companies are finding it more difficult to demonstrate product superiority or product differentiation over competitors....

Using IT in sales and marketing

The Internet is a powerful means for organisations to communicate with customers. A well constructed...

People Case Studies

Developing key skills for a lifetime of opportunity

If you ask your friends about how school or college is helping them to achieve...

Financial management in a retail setting

Marks & Spencer’s leading position in the highly competitive market-place depends on its ability to...

Achieving Better Public Services – The Work of the Audit Commission

Living in a safe community that provides such a wide range of public services is...

Finance Case Studies

Supporting New Business Start-Ups

Barclays is a major global financial services provider. It operates in over 50 countries and...

Private Finance Initiatives

PricewaterhouseCoopers was created in 1998 by the merger of two firms - Price Waterhouse and...

Managing financial risk

There is an element of risk in an activity when the outcome cannot be predicted...

Operation Case Studies

Operations Management: The Wincanton Way

Wincanton's mission is 'delivering supply chain solutions across Europe'. The company is customer focussed: its...

Designing user-friendly technology

“Roy, the first shipment has just arrived, I thought you might like to see one.”...

Creating an ultimate travel experience

As a newly-formed rail operating company, Great North Eastern Railway Ltd (GNER) took over one...

Strategy Case Studies

Building community partnerships

Throughout this diversification, however, Abbey National has retained its focus: to help people achieve financial...

Operating a statutory body in a commercial environment

Government plays an important role in the lives of individuals and business organisations. There are...

Growing the value of a business for shareholders

The owners of a company are called shareholders, because they each own parts - or...

External Environment Case Studies

De-regulation

These state monopolies reduced consumer choice. For example, only one producer supplied gas, and only...

working for free trade

Businesses and consumers in the UK are buying and selling goods and services in ever...

Introducing an established brand – bringing Yellow Bus to Britain

Most people in the UK will have seen yellow school buses in American films. The...

Most Popular Download

Ethical Business Practices

 The importance of ethics in business Ethics concern an individual's moral judgements about right and wrong....

Creating an effective organisational structure at Coca-Cola

The Coca-Cola Company is truly global, and its main product is recognised and consumed worldwide....

Making the worlds best known product Coca-Cola

How is the most widely recognised product in the world made? How are the required...

From The Blog

The Role of CNC Technology in Industries Today

Over recent years, technological innovations have improved immensely. A newly fangled high precision computer-controlled manufacturing...

Should You Use Equity Financing or Debt Financing to Fund a Business?

It’s impossible to start a business without money. These days, it’s possible to start some...

A Guide to Freight Forwarding

Freight forwarders are also loosely called "architects of transport" or "travel agents for cargo." These...

What Impacts the Cost of an Office Fit-Out?

The concept of remote working remains a hot-button topic in the wake of the coronavirus,...

Four Benefits Every Business Should Offer To Improve Employee Retention In 2021

Anyone who has been keeping up with the news knows that there are a lot...

Social Media and Mental Health: How Social Networks Impact Our Life

Social Media and Its Impact on Our Mental Health and Life in General Humans are...

Tips for Selecting and Building a Greenhouse

If you are planning to operate a commercial greenhouse, you can either build the structures...

Understanding the Basics of DCIM

An organization is divided into several departments and divisions like human resources, marketing, management, and...

A Guide on How To Start Cryptocurrency Mining

Read this article to learn about cryptocurrency mining and how to start as a beginner. Have...

Tips for choosing the perfect size church for your wedding

You got the perfect white gold wedding bands and jewelry, but are you still confused...

Bitcoin didn’t evolve fast enough to support everyday financial activity

Circle cuts the option to buy and sell bitcoins. Instead of Bitcoin as a means...

4 Types Of Loans For Property Buyers.

Once you have sights on the perfect property, environment, and location, the next big question...
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