Subscribe | Write for Us | Contact | Terms of Service | Privacy Policy | Copyright
© Copyright 1995 - 2023 GC Digital Marketing
Companies Case Studies
Franchising and entrepreneurship
What is franchising?
McDonald's is an example of brand franchising. McDonald's, the franchisor, grants the right to sell McDonald's branded goods to someone wishing to...
The importance of entrepreneurship in small businesses
Most people are familiar with the names of large businesses such as Marks & Spencer and Heinz. Although some may not realise many of...
Developing enterprise skills
In a world in which young people follow the National Curriculum and then prepare for examinations, it is easy to ignore some of the...
Enterprise in the fast lane
An entrepreneur is someone who is prepared to take a risk by setting up and organising a new business or enterprise, without the certainty...
From ice cream van to Dragons’ Den – Duncan Bannatyne
Every year thousands of entrepreneurs decide to set up their own businesses, anticipating great financial rewards. However, over half of new business start-ups fail...
Decision making in an uncertain world
Modern organisations operate within an environment of change. There are all sorts of factors that change within this environment - for example, the market...
Critical path analysis at Network Rail
Planning a major project is an exciting and challenging activity. This case study focuses on the planning that went into repairing Network Rail's Leven...
Financial information in decision making
CIMA is the Chartered Institute of Management Accountants. It supports over 164,000 members and students in 161 countries. CIMA works with some of the...
Managing risk through effective team based decision making
Making sure that government, businesses and households have secure supplies of energy is a huge commitment. Engineers working for energy supply companies must make...
Decision making techniques
A business aims to generate value for its owners, customers and other stakeholders. It must decide how to combine valuable resources – typically buildings...
Changing the culture at Jaguar
This case study looks at how Jaguar, one of the world's most prestigious car manufacturers, has been involved in a culture change programme to...
Creating a high performance culture
Organisational culture and values
The culture of an organisation is the typical way of doing things in the organisation. It particularly relates to behaviour patterns...
Dagenham 2000 Strategies For Leadership
In the commercial world, organisations respond differently to outside events and the process of change. Some constantly seek opportunities for growth while others wait...
Building a multi utility business
If you look in the dictionary for the word ‘utility’ you will find the following:
“the quality of practical use, usefulness: a public service such...
The rebirth of the MGF
We identify with products in a variety of ways. At a simple level we may buy a coat in order to keep warm or...
Thinking global acting local
Do you ever think about what goes into a motor car, a power tool or a particular type of domestic appliance? If you were...
Achieving growth in a competitive marketplace
In today’s competitive business climate no marketplace is completely static and some markets are more dynamic than others. One which has changed beyond recognition...
The transformation of ICI
In the late twentieth century, major corporations in modern industrialised economies have recognised the need to add value to their products. Adding value means...
Recent Articles
No posts to display
Uncover Fascinating Details
Innovation and Technology Insights: Get a glimpse into the future with our articles on groundbreaking advancements and emerging technologies. From AI and renewable energy to space exploration, we bring you the latest discoveries that are shaping the world of tomorrow.