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Companies Case Studies
Improving the performance of manufacturers
primary - gifts of nature such as extracting or developing natural resources including farming, forestry, mining or fishingsecondary – manufacturing and the construction industries...
Creating world class quality standards
Successful businesses meet customer requirements. Customers expect products and services to meet certain standards and a Standard is a document that gives guidance on...
Supporting business through standards
New goods and services come to market after a sequence of activities:
researchdevelopmenttestingproduction and launch.
This case study shows how BSI British Standards (BSI), the UK”s...
Creating a New Transport System for a Modern City
Cities are not just concentrations of people, they are also centres of economic activity and decision-making. Many European cities now face a transportation crisis....
Using customer service to position a business
However, customer service is only a small part of the overall offer. For example, a customer may expect good service when buying some new...
Nutrition, Health & Wellness – New Product Development at Nestlé
Businesses operate in markets that are constantly changing. Consumer tastes and expectations are always on the move. This case study examines a market-focused innovation...
Who dares wins success through intelligent risk
A story of global success
No study of business success in the twentieth century would be complete without mentioning Coca-Cola. Coca-Cola is the product which...
Coca-Cola and sports partnership through competition
The importance of image
Our image is the way in which others see us. People quickly form opinions about us from the way we dress,...
Working with bottling franchisees around the world
The Coca-Cola Company is the world's largest beverage company and is the leading producer and marketer of soft drinks. Today, Coca-Cola is consumed throughout...
Within an arm’s reach of desire – global marketing
Global marketing has become a reality, the product most representative of this process is Coca-Cola's Robert Woodruff, former chairman of The Coca-Cola Company stated...
Making the world’s best-known product
How is the most widely recognised product in the world made? How are the required quality standards met for every single unit of that...
Communicating through the “world game”, for brand and corporate reputation
Football is the 'world game' and Coca-Cola is the brand name of the world's biggest selling soft drink, so it is hardly surprising that the two...
Building a workforce for the future
The world of work has changed dramatically in recent years. Gone are the days of jobs for life in which an individual might work...
Using a range of management styles to lead a business
For organisations to develop they require a direction. The people who manage the business provide the direction. Taking responsibility for making decisions and running...
Recruitment and selection at Enterprise Rent-A-Car
Enterprise Rent-A-Car (Enterprise) was founded by Jack Taylor in 1957 in the basement of a car dealership in St Louis in the USA. The...
Developing clear strategies to fulfil strategies within cultural aims and values
Enterprise Rent-A-Car was founded in 1957 by Jack Taylor in St. Louis and is still operated by the Taylor family. Since its formation, it...
Driving change through values and culture
The external environment is continually changing, which means that to remain competitive and continue to satisfy both the needs of the market and its...
Using market research to improve consumer focus
Not so long ago, many organisations were quite prepared to take production decisions without any proper analysis of their market. Sometimes decision-makers hit on...
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