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Creating a corporate social responsibility strategy (PDF) 
Building community partnerships (PDF) 
Decision-making in an uncertain world (PDF) 
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The importance of effective management (PDF) 
The recruitment, selection and training of people at Arcadia (PDF) 
Nestlé A3 ePoster Edition 18 "Achieving sustainability through lean production" 
Applying the personal touch to financial services (PDF) 
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Live, breathe and wear passion (PDF) 
Strategy and the Environment (PDF) 
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Using IT in sales and marketing (PDF) 
Building a business in Europe (PDF) 
Meeting global and local needs (PDF) 
The making of a box (PDF) 
Investing in people and in brands (PDF) 
Corporate Social Responsibility (PDF) 
Communicating through the "world game", for brand and corporate reputation (PDF) 
Motivation in action (PDF) 
Focusing a brand product range (PDF) 
Using planning to construct a better future (PDF) 
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The message is in the medium (PDF) 
Building a single brand (PDF) 
Developing long-term customer relationships (PDF) 
Balancing the marketing mix through creative and innovative strategies (PDF) 
Making things better (PDF) 
The Marketing Collection Business Case Studies eBook 
Creating and managing a unique sponsorship (PDF) 
The importance of social responsibility (PDF) 
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Companies Case Studies
Building a local retail strategy
In the 21st century, consumers really do matter and businesses that wish to prosper must address their needs. This case study illustrates the high...
Development of the Dr. Martens brand through trade mark protection
Branding of a product is important for both buyers and sellers. For buyers, branding reduces the random nature of product selection. It helps them...
Creating and launching a new product range
When consumers decide to buy something, they not only want to know what they are buying, they also want to be confident of having...
Revolution in retailing
The use of technology in the retailing environment has created a massive change in expectations about how customers expect to shop in the future....
Building a single brand
We are all familiar with Coca-Cola, Nike, Heinz, Shell and many other strong global brands. But what is a brand? Someone once described brands...
Supporting superbrands: The Role Of High-Tech Suppliers
Producers of internationally known high performance products depend heavily on their materials and components suppliers. These suppliers are the unsung heroes that lie behind...
Using planning analysts at the centre of brand development
In a competitive market, the organisations most likely to meet their objectives are those that are capable of leading rather than following changes within...
Private Finance Initiatives
PricewaterhouseCoopers was created in 1998 by the merger of two firms - Price Waterhouse and Coopers & Lybrand - each with historical roots going...
Managing financial risk
There is an element of risk in an activity when the outcome cannot be predicted with any certainty, or when the outcome is known...
Managing trading risk
This case study examines the importance of futures trading and focuses more specifically on commodity futures trading. The futures market plays a key role...
Costing aircraft components
When we think about the cost of an aircraft, we tend to think of the cost of buying the product rather than the costs...
De-regulation
These state monopolies reduced consumer choice. For example, only one producer supplied gas, and only one producer supplied electricity. Power lay with government ministers....
Working for free trade
Businesses and consumers in the UK are buying and selling goods and services in ever more diverse and distant markets as globalisation increases. Trade...
Introducing an established brand – bringing Yellow Bus to Britain
Most people in the UK will have seen yellow school buses in American films. The Yellow Bus brand represents more than simply a bus...
The knowledge-driven economy
This case study focuses upon the findings of the Department of Trade and Industry which illustrate how the development of a knowledge-driven economy is...
Corporate citizenship and the community
Today, more than ever, we have come to appreciate and value the relationships that can be forged between individuals, organisations and the wider community....
Championing competition
An Office of Fair Trading case study
We live in an economic system that is generally good at channelling scarce resources towards meeting consumers' needs....
Planning and the business cycle
Land Securities is the UK's leading property company. It is quoted on the London Stock Exchange and is a member of the FTSE 100....
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