Developing vision and values to build a market strategy (PDF) 
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Welcome to our business site, we have over 600 case studies that cover a wealth of business topics in real businesses, our business theory pages cover all the topics you need to know in business. In our eBook store you can download PDF versions of all our case studies or get one of our ebook collections, if you prefer we have audio case studies or printed books.
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The case studies that have been constructed to help you learn about business from real life examples within some of the biggest businesses in the world. You can get unlimited access with a subscription, or you can download any case study from our eBook store.
Sponsoring the Nationwide Football League
Every day consumers come across a wide range of product names, images, stimuli and information which appear in many different formats - in the...
Promoting the brand
Entrepreneurship happens when someone sees a market need and has an idea that will satisfy that need. The entrepreneur follows up, explores and develops...
Direct marketing
Life in Western economies today is often said to take place in ‘a consumer society.’ The beginning of the ‘age of the consumer’ is...
Partnerships with people
Organisations ought to consist of people working together in an atmosphere of open co-operation. At first glance there doesn’t seem to be any commonality...
Making the labour market work better
The New Deal
Unemployment is one of the worst social evils. It saps the self-confidence and motivation of those it affects directly and has knock-on...
Establishing a diversity initiative
In a rapidly changing business environment decision-takers in large organisations are recognising that, in order for their company to succeed, they need to develop...
The business mission of Britannia
Britannia is the third largest UK building society, with group assets exceeding £16 billion. Following the conversion to plc status of a number of...
Trading places
In order to make judgements about business activities, individuals require information. Accounting acts as an information system by processing business data so that interested...
Interpreting and understanding accounts
How much is the business worth? Are sales growing or declining? What about cash flow? These and many other vital questions are regularly tackled...
Delivering service excellence in the supply chain
As consumers, we expect our favourite brands to be available wherever we want to buy them and to be of the highest quality. For...
Managing the supply chain to meet customer needs
It is easy to take for granted everyday fast-moving consumer goods (FMCG) such as bread. When consumers go to a corner shop or the...
Lean production at Portakabin
Portakabin is an international company. It produces some of the most advanced building systems available. The company is part of the £700 million turnover Shepherd...
Vision, values and business strategies
Tesco was founded in 1919 by Jack Cohen from a market stall in London’s East End. Today it is one of the largest retailers...
Social responsibility – using resources more efficiently
Dragline at Isibonelo colliery, South Africa.
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The challenge facing business and society in the 21st century is how to use...
Strategy in action healthy schools
Governments often propose new initiatives, some of which turn out in the long run to be more successful than others. One key factor affecting...
The stockbroking revolution
In recent years, there has been a radical transformation in the way in which stocks and shares are traded. At one time, if a...
Planning and the business cycle
Land Securities is the UK's leading property company. It is quoted on the London Stock Exchange and is a member of the FTSE 100....
Fuelling the digital revolution
Today, ARM is the leading provider of 16/32-bit embedded RISC microprocessor solutions. The company and its unique partnership business model, have greatly influenced the...
We have case studies from over 250 corporate companies like Adidas, Coca Cola, Cadbury Schweppes and many more.
Balancing a fine line in an environment of change
Many of the goods we use in our everyday lives are based on “threads.” For example, the room in which you are sitting whilst...
Tackling the shortage of building land
All business organisations operate within an external environment of change. The success of each business very much depends on its ability to adapt and...
Creating a high performance culture
Organisational culture and values
The culture of an organisation is the typical way of doing things in the organisation. It particularly relates to behaviour patterns...
Our business theory pages cover all the topics you need to know in business.
Overseas marketing
International marketing involves recognising that people all over the world have different needs. Companies like Gillette, Coca-Cola, United Airlines, BIC, Cadbury-Schweppes and Nissan have...
The external environment
A business converts inputs into outputs in order to make a profit. However, the business does not exist in a vacuum, it exists within...
Recruitment selection and training
Recruitment is the process of identifying that the organisation needs to employ someone up to the point at which application forms for the post...
Our business articles cover all aspects of business including, brexit, SEO, business taxation and so much more.
6 Benefits of Document Scanning
In today’s business world, businesses ought to try and maximize efficiency especially the small and medium size firms. They have to look for ways...
6 reasons to place your unused business equipment into storage
As business tends to progress and grows, many business owners find themselves in a situation where their offices no longer meet their needs, due...
How to Find the Best Supplier for Your Manufacturing Business
Manufacturing businesses need to ensure the parts they receive are high quality to perform the work they need to do correctly. Using parts that...
Factoring for managing your business a quick start miniguide for busy entrepreneurs
Every small business owner recognizes the importance of cash flow to keep the business going. However, a busy entrepreneur doesn't always have the time...
3 Tips for hard working entrepreneurs
When you are an entrepreneur, there are many different roles you have to take on. For example, you are responsible for making sure you...
How to be a sole trader
Making your own schedule. Being your own boss. Keeping all the profits. Working on projects you enjoy. Selling products, you like. Does all that...
The rocky road to post-pandemic business recovery
The COVID-19 pandemic has had a marked effect on the way we do business. Whilst it’s easy to default to the doom and gloom...
Business ethics and how it work
Business Ethics among Academic Writers: What? When? How?
As an academic writer, you may sometimes encounter moral dilemmas. It can be difficult to decide the...
Critical pieces of technology during COVID-19
The Coronavirus has forced a huge number of innovations to be made across many different industries. There isn’t a single line of work that...
4 Reasons Why Your Business Should Accept Card Payments
If you’re a business owner who hasn’t set up a credit card payment processing yet and more people are asking you if you accept...
Shutting down an insolvent Limited Company
Due to the outbreak of COVID-19, many companies are striving hard to survive the tense economic scenario. However, a common misconception prevails that a...
The best short term funding options for small businesses
It’s no secret that funding and cash flow issues are common with SMEs. However, finding funding when you have no, little or bad credit...
How to improve leadership skills some tips on preparing a personal development plan
During a working
day (and sometimes even after that), a manager has to solve dozens of large and
small problems, communicate with different people, analyze, plan,...
Epic team building activities for every mood of the season
Every event agency knows that organising team-building activities can be a challenge.
Employees aren’t always too keen about performing cheesy and awkward tasks with their...
Most Desired Microsoft Office Skills for New Hires
With the need to work remotely as much as possible, chances have increased that Office skills will become an integral part of new career...
Why Timely Communication to Customers Matters for Business
Business can’t exist without customers. And customers need constant care if they are to continue working with your business.
Making and keeping customers are always...
Is the Customer Service in New York Good or Bad?
New York is among the most densely populated city in the US. The estimated population of New York is about 8.8 million, who work...
Inexpensive ways to increase your leads
If you’re running a website as a means of promoting your business or making money, then you clearly already have some understanding of how...
How universities use technology
Technologies become more and more appealing to the administration of higher educational institutions. It's not a secret that studies can be annoying sometimes. Grinding...
7 points to keep in mind for students who are applying for the top colleges of MBA
Who doesn’t want to go to the top colleges and the top universities of the world? Imagine the exposure, experiences and the opportunities await...
The Definitive Guide to Navigating Online Courses in the UK: Insightful Reviews You Need to Explore
It's so great to see how modern education is changing! Online courses are really helping to make learning more flexible and accessible. The UK...
Tips for Enhancing Your Casino Gaming Abilities
It is important to improve your casino skills in order to win more money. By improving your skills, you will be able to make...
10 Benefits of Getting into the Online Casino Business
Launching an online casino business in the UK has many benefits not only for operators but also players. For example, gambling online casinos exist...
The evolution of online casino games
The casino world has really evolved online in the last decade, it is a business that continues to innovate as new gamblers come to...
Business Insights from Traditional Card Games
In the dynamic business landscape, age-old card games like Hearts, Spades, and Bridge surprisingly hold valuable lessons. These games, steeped in history, are not...
Gaming Spotlight 2022 Report: The Gaming Market Is Booming
The video game industry has seen immense growth over the past years. Continuous technological advancements allowing for new gaming experiences, widespread internet accessibility, and...
Review of Best Game Boosting Services
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Do You Need a Game Booster?
One of the most popular pastimes today is playing video games with millions of people...
Are UK Residents Leaving Themselves at Risk of getting Serious Health Issues because of Poor Oral Hygiene?
The risk of getting serious health issues because of poor oral hygiene has created a need to reveal the dental hygiene shockers of UK...
The mental health impact of a GMC investigation
GMC investigations can be a significant stress factor for medical practitioners who are already under huge amounts of pressure. In some cases, such as...
CBD Market Size and Forecast by 2023
In 2018, the global CBD market reached approximately $4.6 billion. The market size increased to $7.1 billion in 2019, and by the end of...
How to look the part in business
American costume designer Edith Head once said: “You can have anything you want in life if you dress for it.” And when it comes...
Best practices for proper wet dry dog food storage
Dogs might be very smart. They, however, do not have a reputation for knowing the difference between fresh food and stale food. They feed...
What Are Celebrities Allowed To Take Into The Jungle: I’m A Celebrity
In every game show, the contestants are only allowed to take certain things inside. I am a celebrity in a reality TV show which...
The truth about no credit check loans
When you are living in times where the economy can change at the drop of a hat thing can get really scary. This is...
3 common reasons loan applications get rejected
One of the biggest frustrations for people is applying for a loan when they are desperate for money and then getting rejected, often by...
How to improve your credit score
Many financial experts like to say that there is no guarantee that you can improve your credit score significantly in just six months.
However, there...
Reducing Idle TIme for Vehicle Fleets
Idling is perhaps the most financially draining problem one can experience when managing a fleet of vehicles. Commercial vehicles often cover large areas of...
Things to know about Proton Persona 2019
Without time after Iriz, it's now the turn of the Proton Persona facelift version to go viral.Presented with a more sporty and fresh design,...
Road Crashes Can Happen Anywhere: Here’s How To Prepare
No human being ever expects to be a part of a collision on the road. Even though nothing can truly make you prepared for...
How To Increase Your Garden Value
There are several ways to increase the overall property value of your house. When people visit your home, they check everything from the foundation...
The necessity of hiring an orange county public adjuster
Orange County Public Adjuster: Who are they?
An Orange
County public adjuster assesses property loss on a policyholder’s
behalf and assists them in filing insurance claims for a small fee....
What Makes Mitsubishi Air Conditioners Worth Your Investment
Are you looking for an air conditioner that is both efficient and affordable? If so, then you should definitely consider investing in a Mitsubishi...
6 Ways to pick the perfect type of Awning
When you plan to get a new house or upgrade an old home with some renovation and changes, you can think about installing an...
What you need to know about the life in the UK test
Are you thinking about making the move to the UK? Maybe you have a huge job opportunity there. Maybe you are considering a school...
Tips To Choose the Best Canadian Train Trips
The best way to see Canada’s spectacular scenery is through train journeys. The vast and diverse landscape of Canada can be fully appreciated if...
Our technology articles cover all aspects of technology including, cryptocurrency, computing, websites and so much more.
Your guide to choose the company with the best business IT solutions in London
IT revolution has swept every sector of our life, including the business field,where IT has made its place in every department. Mere imagination of...
How to Use Technology to Grow Your Fashion Business
The late designer Karl Lagerfeld declared, “Fashion is about change — and I like change.”
But the changes that are sweeping the fashion industry may...
Advantages of the latest technology in the business landscape
Apart from the size and type of the
business, latest technology has a great impact on several business processes
and operations. It offers both palpable and...
How Cloud Technology Is Changing Cybersecurity
The way we use and store data has changed dramatically in recent years. With the advent of cloud technology, more and more businesses are...
Whats the status of virtual private networks in the United Kingdom
If you’re located in the United Kingdom, you’re probably well aware of the rules that have been put in place for monitoring internet usage.
In...
How to convert a pdf file with ease and finesse
In your typical office these days you will see a lot of computer activity since the digital spectrum is taking over. Traditional means of...
What are the risks and rewards of DeFi?
DeFi, a financial system that runs on Blockchain, has turned the concept of traditional banking on its head. Since its introduction, it has captured...
What Does the Future Look Like for Cryptocurrency?
It all started with Bitcoin back in 2009, and from then on it simply went ‘boom’. What began as only a digital currency is...
Are stablecoins the Cryptocurrencies of the future
A stablecoin is a
cryptocurrency that is designed to have stable price characteristics. The
ultimate goal of stablecoins is to be a stable digital form of...
How to improve mobile phone signal strength in rural areas
Living in the countryside, or owning a cabin in the woods, basically living off-grid is by far the coolest way of spending life. Far...
5 Photography Techniques to Try
Whether you are a beginner in the world of photography or have been a professional for several years, there are always new photography techniques...
6 tips for finding the perfect app developer for your brand
These days, finding an app developer isn’t tough at all, but finding one who is a perfect fit for your business can be tricky....
Reasons to consider special hosting for your online store
Are you looking to take your online store to the next level? If so, you might want to consider special hosting options that are...
How to Make Your Online Presence More Mobile-Friendly
Regardless of the industry, having a strong online presence is everything. Nowadays, the vast majority of customers rely heavily on the internet when seeking...
10 Ways to Promote a New Website
So, you've got a shiny new website!! It's lightning-fast, engaging, and user-friendly now what? It's time to share it with the world. After all,...