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A truly global market (PDF) 
Meeting business needs through workforce planning (PDF) 
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Land Securities Group
Using strategy and planning to measure monitor and report performance
When we visit a shopping centre or go into...
Motorola
Creating the right marketing mix
Marketing involves finding out what your customers want and...
Nuclear Decommissioning Authority (NDA)
Meeting responsibilities to stakeholders
The provision of energy to meet the needs of...
Business Dictionary
What are AI-Based Lead Scoring Systems
AI-based lead scoring systems represent a significant evolution in...
What is Brand Sentiment Analysis
In the contemporary landscape of marketing and consumer engagement,...
What is Machine Learning Algorithms
Machine learning algorithms are at the forefront of technological...
What are Hyperlocal E-commerce Strategies
Hyperlocal e-commerce refers to the practice of selling products...
What is Artificial Intelligence for Marketing
Artificial Intelligence (AI) has emerged as a transformative force...
Case Studies
Developing competitive marketing strategies
All organisations face an external business environment that constantly changes. Sometimes these changes are slight eg minor amendments to...
Balancing stakeholder needs
A stakeholder is anyone who has an interest in what a business does or an influence upon the business.
Large...
Tarmacs functions working together towards its mission statement
Tarmac was formed in 1903 as TarMacadam Syndicate Limited. The original name came from the developer of the modern...
Managing Stock To meet Customer Needs
McDonald's is one of only a handful of brands that command instant recognition in virtually every country in the...
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