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Welcome to our business site, we have over 600 case studies that cover a wealth of business topics in real businesses, our business theory pages cover all the topics you need to know in business. In our eBook store you can download PDF versions of all our case studies or get one of our ebook collections, if you prefer we have audio case studies or printed books.
With access to over 6,000 articles that cover all aspects of business, lifestyle and technology featuring topics like how to start your own business, small business trends, marketing tips and practical advice for business owners, trading and cryptocurrency.
The case studies that have been constructed to help you learn about business from real life examples within some of the biggest businesses in the world. You can get unlimited access with a subscription, or you can download any case study from our eBook store.
Using global segmentation to grow a business
Today we live in a global community as global citizens where we have become increasingly conscious about sharing the planet with people from other...
Sponsoring the Nationwide Football League
Every day consumers come across a wide range of product names, images, stimuli and information which appear in many different formats - in the...
Poland a developing market
Why did Cadbury Schweppes choose Poland as its point of entry into the Central and Eastern European confectionery markets? Because there were a number...
Making the labour market work better
The New Deal
Unemployment is one of the worst social evils. It saps the self-confidence and motivation of those it affects directly and has knock-on...
Trade associations at work
This case study covers the role played by Trade Associations in the UK economy. It draws on examples from four contrasting industrial and service...
The importance of employee motivation
A successful business understands its market and how best to differentiate its product so as to appeal to its target audience. It also knows...
Managing financial risk
There is an element of risk in an activity when the outcome cannot be predicted with any certainty, or when the outcome is known...
Raising finance for SMEs
It was the European Commission that first coined the term ‘small and medium enterprise’ (SME) to describe businesses which employ less than 500 workers.
This...
Investing in natural gas drilling down into the risks
Investment decisions involve weighing up the risk and the likely rewards of various options. It is often the riskiest alternatives that yield the highest...
Creating world class quality standards
Successful businesses meet customer requirements. Customers expect products and services to meet certain standards and a Standard is a document that gives guidance on...
Customer service as a strategy
Parcelforce Worldwide is part of the Royal Mail Group Ltd. Royal Mail Group has three main operating brands:
The Post Office Ltd provides counter services...
Client servicing in a customer-focused organisation
This case study focuses on how one of this country’s major service organisations, The Equitable Life Assurance Society, has harnessed modern technology in order...
Building Societies and other types of organisation
Building societies date back to the late eighteenth century. The first known building society was set up in 1775. This was to enable people...
Achieving growth in a competitive marketplace
In today’s competitive business climate no marketplace is completely static and some markets are more dynamic than others. One which has changed beyond recognition...
Creating strategic direction
In order to grow, a business needs to develop competitive advantage. This means that it is different or does things better than its rivals....
Promoting sustainable development
Suppose that every person in the world were to demand goods and services in the same quantities as people in western industrialised nations demand...
Business ethics and sustainability in the steel industry
Steel is a unique and vital material. It touches almost every part of modern life. It is a key element of our infrastructure. From...
Responding to a changing external business environment
United Airlines
United Airlines was formed in 1927 from four airlines: Boeing Aeroplane Company, National Air Transport, Varney and Pacific Air Transport. From being predominantly...
We have case studies from over 250 corporate companies like Adidas, Coca Cola, Cadbury Schweppes and many more.
The importance of cause related marketing
This case study examines an exciting new product idea from Australia - the Yowie - and shows how it is a good example of...
The first electronic stock market
The Nasdaq Stock Market® is a world famous stock market, based in the US. Nasdaq® uses computer and telecommunications networks to trade and monitor...
Targeting sponsorship within a specialist market niche
The financial world used to be straightforward for consumers. They knew where to go and who to ask for the financial products they needed....
Our business theory pages cover all the topics you need to know in business.
Organisational functions
The functions of a business are the key specialisms that it is divided up into such as marketing, accounts, production, etc. In the past,...
Skills and Competencies
Core competencies are the skills that allow a business to deliver a benefit to customers, and capabilities that are critical for a business to achieve a...
Corporate and organisational culture
It is widely recognised that different organisations have distinctive cultures. A commonly used definition of organisational culture is 'the way we see and do...
Our business articles cover all aspects of business including, brexit, SEO, business taxation and so much more.
How bowl feeders increase the speed of production lines
Bowl feeders are one of the most common parts of feeding systems found on industrial production lines and are essential for assembly line production...
Moving offices: how to manage your move
There comes a
time in many businesses' lifespans when, if they’re lucky enough, they’re able
to expand and make the move to a larger, more accommodating...
What furniture to buy for the office?
When it comes to setting up your office, choosing the right furniture is crucial. Not only does it contribute to the overall aesthetics, but...
Lifesaving services how to launch a medical supply business
With the medical equipment and devices industry expected to be worth a huge $389 billion this year, it’s clearly big business with a lot...
Concerns for UK business growth bolstered amongst renewed recession worries. But is it all bad news?
Inflation is at a 50-year high in the UK at present, hitting households across the country with financial pressures alongside the simultaneous blanket cost...
How to choose between Crown Office Supplies and Summa Office Supplies
If you’re searching for an office supplies company to open a Net 30 account with, you might be wondering which direction to go in....
The Benefits Of Switching To HVO Fuel
HVO fuel is a popular alternative to regular diesel; currently, hydrotreated vegetable oil fuel is the world's cleanest fuel. This biofuel reduces as much...
Doing business abroad how to guide on business etiquette
Travelling overseas for business purposes can be a fantastic adventure, allowing you to explore a new culture, make good contacts, build relationships with your...
How Can London Businesses Benefit By Switching To Green Cleaning?
It is a known fact that we have done severe damage to our planet. Thankfully, both governments and members of the public are acknowledging...
Reasons Why You Might Need To Apply For A Business Loan
You can use small business loans to raise money to address various demands, such as paying for unforeseen costs, investing in new equipment, or...
How businesses can save time and money with effective utility management
What comes in your mind when you hear about managing utilities? You might think that turning off the air conditioners once in a while...
How to Know It’s Already Time to Close an Options Trade
Working with options takes trading to a whole new level of skill. Stocks, although challenging in their own way, are somewhat safer in the...
What Is CISO and How to Find a Reliable One?
The integration of business and technology that is taking place during the digital revolution is creating more complex ecosystems for companies and their employees...
Assessment Testing is Your Key to Lower Employee Turnover
Once upon a time ago, all you needed to get a good job was a great resume, recommendation letter, and talking game. Well, times...
Leadership from high potential team members
Research demonstrates that high potentials are twice more likely than others to develop the next generation of leaders within their organization. So why is...
5 Benefits Of Creating A Strong Backlink Profile For Your Website
The competition on Google rankings is as hot as ever, with every website wanting to appear at the top of the SEO results. But...
Tiktok marketing is legit, and here’s why (and how) you should get started on it.
One of the latest trends that seem to be infectiously spreading
throughout the globe is a harmless and rather simple video-sharing app. A
simple platform that...
Incorporating SMS Marketing to Your Business for Better Customer Relationships
Smartphones are a valuable item for every citizen, both young and old. Latest statistics show that 3.5 Billion individuals own a smartphone. We use...
Australian Universities: Tips on studying in Australia
Australian universities have a completely different approach to study and the world of work and offer courses for Advanced Diploma, Bachelor, Master, and Doctorate...
How to create the best college essay
When writing a college essay, the first thing that you must keep in mind is that the admissions officer has to read numerous papers...
5 Steps to get ready for a business school admission interview
A business school admission process can be quite stressful, especially when it comes to a face-to-face interview where you meet with the admission board...
How Do Jackpot Games Help Casinos to Grow?
Online casinos have grown massively thanks to interesting marketing and customer retention techniques. The addition of jackpot games has been among the most successful...
The differences in betting on a team or individual sports
A few
dozens of sports disciplines are offered on the line of any modern bookmaker company: from the highly-popular football and tennis to exotical
floorball and...
How to start up an online sports business
Everyone would love to find a business idea that they enjoy. If you are a sports fan, then starting up a company that focuses...
Press Start to Game Therapy: Escape Stress with these Top 5 Cozy Mobile Picks
A lot of stigma about mobile phone usage circulates throughout the internet landscape. However, it can be an effective tool for calming your mind...
The Main Reasons to Develop a Game Using 3D Technologies
Game development is one of the most beneficial industries ever. For almost half of a century, it remained on the top. People love games...
Expert tips to level up your Pubg game
Pubg emerged as one of the most popular and topmost games all over the globe. It has become massively popular among people of all...
The importance of having a community defibrillator
Are you considering a defibrillator for your community? If yes, this will be one of the best decisions you are going to make. The...
Kara’s Orchards CBD Gummies UK Reviews – Scam Complaints or Karas Orchards CBD Gummies Really?
People who are smart and looking for an innovative way to control their lifestyle are switching to CBD oil for many good reasons. However,...
What is Long Term and Short Term Disability Insurance
This insurance is a cover that protects employees against loss of income in the event of an injury, accident, or illness which makes them...
Data Visualisation in Sport
Data. Does that word get you excited? If you are in the sporting industry, we get that you are probably more familiar with playing...
The case of sustainability in sporting events
Sport is a phenomenon that gathers masses wherever there is a game, or anything related to its popular teams and athletes. Thanks to their...
6 TV shows to watch if you miss office life and work drama
The work environment looks nothing as it used to a few years back. Before the pandemic, remote work was just a perk only certain...
7 Sure-fire ways to make money online
Money is a necessity, a needed ingredient for survival. So you might be thinking, how can I make money in a legitimate way?
The internet...
Stay on Top of the Best Creative Pre-Wedding Photos
Wedding is a great opportunity for the photographer to innovate in his images and proposals. Creative pre-wedding photos are a hit in this market...
How to select the best travel insurance plan
Travel insurance is an important component when it comes to planning a trip. Travel insurance protects you from unforeseen emergencies like trip cancellation, medical...
The best fleet management tools for small businesses in 2023
Your small fleet deserves the best protection. With easy, cost-effective tools that help you lead in your industry, managing your small fleet has never...
Things To Look For Before Buying A Car
We all love cars and always get excited when buying a new car. A new car brings joy and happiness to the owner and...
Key Ingredients for Success in Fleet Management
Effective transportation management is important for all successful organizations in the shipping industry and those that handle their own shipping.
Enterprises that aim to excel...
9 Technological developments needed for construction industries to survive COVID-19
COVID–19 has made many sectors adopt digital and remote operation. But it is hard for the construction sector to jump on the digitizing bandwagon...
What You Need To Know Right Now About Real Estate Investments
Nowadays people prefer to invest in real estate more and more. Although this industry is ever-changing and evolving, here are several factors which you...
What Are Rigid Inclusions and How Do They Work?
If you’ve ever tried to build legos, create a house of cards, or stack blocks on a carpet, you know that it’s very difficult...
Tips To Choose the Best Canadian Train Trips
The best way to see Canada’s spectacular scenery is through train journeys. The vast and diverse landscape of Canada can be fully appreciated if...
How to Claim Compensation For a Cancelled Flight
Flight cancellation is not something anyone looks forward to, as it tends to disrupt travel plans and could affect your connecting flights. Despite how...
What are the things worth buying from Dubai, UAE?
Every travel enthusiast and individual wants to have a trip to Dubai, UAE. Why?
The reason is because of its excellent infrastructure, sightseeing, and extravaganza....
Our technology articles cover all aspects of technology including, cryptocurrency, computing, websites and so much more.
How to Use Technology to Grow Your Fashion Business
The late designer Karl Lagerfeld declared, “Fashion is about change — and I like change.”
But the changes that are sweeping the fashion industry may...
Best Managed Services Companies For 2021
There is no doubt about the fact that IT is the backbone of the modern era. This being the age of technology, requires the...
Revolutionizing Product Lifecycle Management With New Technologies
The business world is experiencing a transformational shift in how products are conceptualized, designed, developed, and brought to market. As industries across the globe...
Phishing prevention tips for every IT manager to safeguard valuable information resources of the organization
Phishing attacks are an enduring threat that have been reinforcing themselves technologically over the years. The IT managers are the people in charge of...
Sign Documents Online With E-signature Solution to Grow Your Business
In this modern world, advanced technology has transformed the way we sign and authenticate documents. Traditional methods of putting signatures on documents are being...
Easepdf is the best online protect PDF tool
Is there anything preventing someone
else from copying some significant information of your PDF file and repackaging
them as their work, profiting at your expense? If...
How Crypto Is Changing the Banking Sector in 2023: What to Expect
Cryptocurrencies have become increasingly popular in the past decade across many platforms, including the gaming industry. Even the best Bitcoin casino uses cryptocurrency to...
Is CFD Trader Scam or Real? Read Our Review
The popularity of online CFD trading has seen a massive spike in recent times. CFD Trader is a great choice if you are a...
5 Ways microgrids and blockchain will disrupt the energy sector
In the last five years, the energy sector has been shaken by many “disruptive” technologies: distributed renewable energy, smart grids, energy storage, and fuel...
Can a mobile roaming tariff be tailored to an individual business?
Although mobile network operators provide some level of flexibility in their roaming tariffs to suit their customers' requirements, often this entails longer contracts that...
How to make a unique slideshow of photos
In our millennial generation where the level of technology is advanced, you don’t need to be a pro to make a great slideshow of...
The Business Case for Developing a Mobile App
We all use mobile apps every day. It is easy to understand why mobile apps are so beneficial to our daily lives on a...
How web hosting affects your search engine rankings
SEO is very important for any scale business as high ranking greatly affects the traffic a website generates. It also improves user experience, making...
The best hosting company ever WordPress domain blogging help
Choosing the right hosting company for your WordPress is something you need to think about as a new blogger, or even as an option...
Important factors to consider when choosing a UK web hosting provider
Once you decide to launch your website, you may understand the importance of having a reliable web hosting provider. So, what exactly should you...