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Welcome to Business Case Studies >
Welcome to our business site, we have over 600 case studies that cover a wealth of business topics in real businesses, our business theory pages cover all the topics you need to know in business. In our eBook store you can download PDF versions of all our case studies or get one of our ebook collections, if you prefer we have audio case studies or printed books.
With access to over 6,000 articles that cover all aspects of business, lifestyle and technology featuring topics like how to start your own business, small business trends, marketing tips and practical advice for business owners, trading and cryptocurrency.
The case studies that have been constructed to help you learn about business from real life examples within some of the biggest businesses in the world. You can get unlimited access with a subscription, or you can download any case study from our eBook store.
Using market research to improve consumer focus
Not so long ago, many organisations were quite prepared to take production decisions without any proper analysis of their market. Sometimes decision-makers hit on...
Transforming the marketplace
The Internet has been around since 1969. It started as a defence network that linked the computers of a few researchers and military bases....
Re generating a mature market
Conventional wisdom tells us that most products have a limited life-cycle. Initially the product may flourish and grow, eventually the market will mature and...
The importance of effective communication in a competitive market
Effective communications is a key element of any business’s operations. How well a business communicates with its stakeholders, both internal or external, will have...
Communication strategies to engage a variety of stakeholders
Enterprise Rent-A-Car is the UK’s leading car rental company. The company offers daily and weekend car rental for private and business use. It also...
Training and development at NDA
Nuclear reactors for the production of energy (electricity) were first used in the mid-1950s. In 2005 the Nuclear Decommissioning Authority (NDA) was set up...
The benefits of budgeting
Zurich Insurance Group is a leading global provider of insurance services. Zurich’s mission is to help customers understand and protect themselves from risk. The...
Budgeting and strategy
What is a budget?
A budget is a financial plan that sets out, using figures, an organisation's expected future results. For planning purposes, organisations can...
Managing financial risk
There is an element of risk in an activity when the outcome cannot be predicted with any certainty, or when the outcome is known...
Managing and rewarding customer loyalty
This case study focuses on the way in which Britannia Building Society has continued to place its customers at the centre of all its...
Managing health and safety a quality approach
British Steel Engineering Steels is committed to Total Quality Management. Many customers perceive the quality of the product or service as being of equal...
Using customer service to position a business
However, customer service is only a small part of the overall offer. For example, a customer may expect good service when buying some new...
Franchising and entrepreneurship
What is franchising?
McDonald's is an example of brand franchising. McDonald's, the franchisor, grants the right to sell McDonald's branded goods to someone wishing to...
Building Societies and other types of organisation
Building societies date back to the late eighteenth century. The first known building society was set up in 1775. This was to enable people...
The contribution of the FTSE4Good Index to socially responsible investment
In a fast moving world, individuals and organisations need to make quick decisions based on sound judgement supported by accurate data. As a result,...
Supporting international trade
One of the biggest challenges for business organisations in the UK is learning how and where to trade overseas. In an interdependent world, international...
Business ethics and sustainability in the steel industry
Steel is a unique and vital material. It touches almost every part of modern life. It is a key element of our infrastructure. From...
Taking direct banking a step further
This case study focuses on the recent process of change in the banking industry. Ten years ago, nearly all personal banking operations were carried...
We have case studies from over 250 corporate companies like Adidas, Coca Cola, Cadbury Schweppes and many more.
How a brand promise drives change in a multinational organisation
Philips was established in 1891 and made lightbulbs - a simple product. Throughout the years the company increased its portfolio into technology products that...
Responding to a changing external business environment
United Airlines
United Airlines was formed in 1927 from four airlines: Boeing Aeroplane Company, National Air Transport, Varney and Pacific Air Transport. From being predominantly...
Reaching customers through direct selling
For modern business organisations, developing goods or services is not enough. Goods must also be available in the right quantity and at the right...
Our business theory pages cover all the topics you need to know in business.
Competitive advantage
Business strategies are a way for companies to gain a competitive advantage over the market or business rivals. Competitive advantage can be considered in multiple...
The principles of marketing
The principles of marketing involves a range of processes concerned with finding out what consumers want and then providing it for them. This involves...
Using a budget
A budget is a plan, which is set out in numbers. It sets out figures that an organisation like a company hopes to achieve...
Our business articles cover all aspects of business including, brexit, SEO, business taxation and so much more.
Why Preventative Maintenance Is A Must For Loading Dock Equipment
Regular preventative maintenance is an essential part of keeping loading dock equipment in top condition. Without it, the lifespan of these machines can be...
9 Benefits of Project Management You Wish You Knew Before
When you study business in college, you have a plethora of employment options. What are your plans for your degree? Have you considered the...
5 Tips on how to start an E-commerce organic food Store
Are you looking to start an eCommerce organic food store?
Here are 5 tips to help you get started.
1. Understand the Business
An eCommerce organic...
7 Types of large format printing
The large-format printing space continues to change and progress as new technologies get to the market. The increased demand for large prints has also...
How Man With A Van Businesses Can Make Most Out of Online Marketplaces
Embracing online selling and marketplaces has become essential to many businesses. This has helped many of them keep up with the pace of increased...
5 harsh entrepreneurial realities you need to face
Striving to become an entrepreneur? If so, you are not alone. Just about everyone dreams of the day they own a business. Unfortunately, most...
A Business Opportunities to Consider During a Pandemic
The coronavirus pandemic is taking its toll on people all over the world. It has created devastation on the global economy. In the United...
8 Tips To Keep Your Business Secure During Lockdown
How to Secure Your Business Premises During The Coronavirus Lockdown…and Beyond
Many businesses have been required to close their business premises due to the measures...
Protecting Business Assets the Right Way
Are your company's assets protected? There's a lot more to that concept than making sure warehouses and office are locked up at night. It's...
Yielding small but consistent returns for your Forex portfolio
The forex
market (i.e. the foreign exchange market) is one of the most consistently
performing markets in the world. Of course, this is to be expected,...
Have you ever heard of flag patterns in trading but weren’t quite sure what they are or how to trade them
Have you ever heard of flag patterns in trading but weren't quite sure what they are or how to trade them? In this article,...
Important things to know before you start Forex trading
The forex market is so competitive that thinking about it can sometimes be an overwhelming task, especially if you are just a beginner. Like...
Why team building is integral to brand success
Brand awareness is
defined as the level of familiarity that consumers have with their chosen
brand’s goods and services. This is why brand awareness is a...
Resume for creative professionals top 7 things to keep in mind
Irrespective of the profession you
are in, the end-game of a resume is to get you an interview. However, a basic
run-of-the-mill resume might not work...
How to Decide on the Right Career
Choosing the right career becomes more important than ever, it takes time though. A career is the calculative sum of the entire professional journey,...
DotBig Testimonials & Experiences: A Thorough Expert Review and Analysis
In this extensive DotBig broker review, we delve into the world of DotBig, concentrating on testimonials and experiences shared by its users. As an...
What is a data broker and why use one
In the last few decades, the business landscape has undergone enormous changes.
Technology such as the internet and the increase in data-enabled devices has increased...
Have you ever imagined what it is like to be away from the internet but your social media channels keep pumping out content?
Well, if that’s mind-boggling to you, then don’t worry because I’ll walk you through the process of effective social media scheduling so that when...
Great reasons to invest in a high school diploma
Are you looking for a website where you can buy a high school diploma? If yes, it is because you are probably willing to spend...
6 Essential Steps to Creating an Engaging Online Course for People in Business
Do you want to commercialize your expertise and talents by creating an online course for people in business but are unsure where to begin?
There...
How can an online school for marketing help boost your skills
Marketing is a fast-paced and highly competitive industry.
Changes regularly occur, and it's up to you to be updated with these techniques
and trends.
But, thanks...
UK Gambling Commission Promoting Responsible Gambling
You have to hand it to the powers that be over at the UK Gambling Commission, they certainly have taken some big and bold...
The different types of gamification at Finnish online casinos
In Finland, betting has always been an
immensely popular pastime. But if you take the time to compare, you’ll see that
Finnish players today have become...
What awaits Esports in the future?
Arguments about the present and the future of esports have been continuing in the community for a few years. The people’s opinion differs a...
Gaming Spotlight 2022 Report: The Gaming Market Is Booming
The video game industry has seen immense growth over the past years. Continuous technological advancements allowing for new gaming experiences, widespread internet accessibility, and...
Virtual reality – a new trend in entertainment
Virtual reality is increasingly being introduced into various spheres. Nowadays, it is also used in the gaming and gambling sector. Moreover, it is turned...
Boundless Reality: Navigating the Future with All-in-One VR Headsets
The immersive realm of virtual reality (VR) is set to undergo revolutionary advancements with the introduction of futuristic devices that promise to take the...
Deaf and Hard of Hearing: What’s the Difference?
The terms deaf and hard of hearing can be used to describe people with hearing loss. However, they’re not always used to explain the...
Diy – how to make your own hand sanitizer
What a rampaging infection starts wreaking havoc around our world, nothing beats a good old hand washing. We were taught to do it as...
National health the hidden cost of substance abuse in the workplace
Contrary to what most people think, the majority of people who have alcohol or drug abuse problems are employed. Did you also know that...
Sculpt leather jackets – which one should you buy?
Arguably, Sculpt leather jackets are the most timeless piece of clothing available; but suede takes it to a different level. Seeing someone in the...
The Benefits of Personalised Cards
Sending a personalised card has become a popular way to show someone you care. It can be something as simple as sending a birthday...
The easiest way to watch football highlights
Football is the biggest sport industry in the world. Millions of men and women follow their favourite teams and enjoy their matches. Football highlights...
What are the factors the judge could consider for release on personal recognizance?
If you know about how bail works, you will know that in a lot of cases, some amount of money is involved. In some...
Your time versus your money
One of the traits almost all Californians share is the tendency to be very entrepreneurial. This urge is both a hunger and a potential...
Why do you always need to compare prices before shopping?
Shopping online is convenient and offers a wider selection and the opportunity to compare products and prices easily across different stores and brands. When...
What Makes The Kia Stinger A Brilliant Investment?
Are you in search of a dream car to buy? Do you have a long list of potential vehicles but can’t make up your...
Cash for fake crashes. Fraudulent driver claims on the rise
Did you know that cash for fake crashes is mostly aimed on unwary motorists by fraudulent drivers? Well, these claims have been on the...
Top 8 locations in Costa Blanca for rental car drive
The eastern coast of Spain, known as one of the most popular resort regions of the Mediterranean, receives annually up to 6 million tourists....
Top Tips for Decorating Your Retail Space
Transforming your retail space from a place of commerce and service, into a place that will wow both customers and yourself, is always the...
How to find the best Princeton real estate deals
When it comes to purchasing a property, finding a great deal is key. It can save you a lot of money. Plus, you can...
The Mortgage Genie Business Case Study
Launched in 2016 by Matt Stevens, The Mortgage Genie has since become one of the leading mortgage advisory services in the UK. It was...
Chinese culture: language, customs, etiquette, and traditions
Located in Eastern Asia, China is one of the most famous countries
worldwide, especially for being the first in population and fifth dimensions.
Yet, that’s not...
The best package holiday deals flying from the UK
With the world opening up again, UK travellers are looking for overseas package holiday deals that offer it all.But where, precisely, should you go?In...
UK citizens have started to leave the country after Brexit
UK citizens are beginning to leave the country after Brexit in search of new business opportunities in Spain.
Freepik image
Many British citizens are considering starting...
Our technology articles cover all aspects of technology including, cryptocurrency, computing, websites and so much more.
3 industries that have been immeasurably transformed by the internet
The advent of the internet and subsequent increase of broadband speeds has meant that we now spend a mindboggling amount of time online. It...
Why Your Company Should Acquire Managed It Services
To stay up-to-date with the changing times, companies rely on technology. A lot of IT functions should be dealt with such as email hosting,...
How businesses can benefit from VOIP
VoIP stands for Voice over Internet Protocol. Instead of using traditional analog wires to send a person's voice, VoIP uses the internet. VoIP breaks...
Many companies still overlook password security
A near-constant stream of data breaches,
online scams, phishing attempts, and privacy invasion is the new normal. It
means that password security is more important than...
Anthony Constantinou- Bridging the Gap Between AI and Decision Science
Many gems worldwide have created the best history in every field of life. Today, we will tell you in detail about Anthony Constantinou, currently...
How to choose a laptop bag for yourself?
Are you looking for a laptop backpack to purchase form the
market? But cannot decide which is the best one. Do not worry, as in...
Things you need to know about Cryptocurrency
Cryptocurrency such as bitcoin is becoming very famous
these days. Many people are mining and trading this currency. But still, some
people did not know about...
5 Proven tips to ensure your CFD trading is profitable
CFD trading, similar to other types of trading, can either prove profitable or not. To help give you a starting point and make your...
How does Bitcoin work and what is it?
Bitcoin was the first cryptocurrency, established in 2009, although there were previous attempts at creating an online currency, like Bit Gold and B-Money, which...
What Features Do Consumers Want in an App?
The decision around whether or not to create an app for your business is a tough one. Depending on whether you provide a product...
How to monetize an app?
When you develop a mobile app, there are always two reasons for creating it: making your audience happy and earning from that developed app.
Monetizing...
How Well Did Communication Apps Perform During Lockdown?
The way we communicate has changed dramatically over recent decades but the fastest and most unexpected change has been how we have communicated with...
The San Diego live streaming & webcast industry
San Diego stands among a few others as one of
the world’s top cities for science and technology. Companies such as
Scripps Health, Qualcomm, Nokia and...
Compare Online Hosting Launches Offering Comparison of the Best Web Hosting Services
Finding good web hosting services isn’t always easy if you’re setting up your eCommerce shop or even a business website showing your business information....
Lessons to learn from businesses mastering the online space
Having a good website can raise the prestige of your business, particularly if it’s supported by some of the key aspects that people want...