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Welcome to Business Case Studies >
Welcome to our business site, we have over 600 case studies that cover a wealth of business topics in real businesses, our business theory pages cover all the topics you need to know in business. In our eBook store you can download PDF versions of all our case studies or get one of our ebook collections, if you prefer we have audio case studies or printed books.
With access to over 6,000 articles that cover all aspects of business, lifestyle and technology featuring topics like how to start your own business, small business trends, marketing tips and practical advice for business owners, trading and cryptocurrency.
The case studies that have been constructed to help you learn about business from real life examples within some of the biggest businesses in the world. You can get unlimited access with a subscription, or you can download any case study from our eBook store.
Balancing the marketing mix through creative and innovative strategies
The Kellogg Company was founded in 1898 by W.K. Kellogg and his brother, Dr John Harvey Kellogg. Through experimentation with flaked corn, W.K. Kellogg...
Using global segmentation to grow a business
Today we live in a global community as global citizens where we have become increasingly conscious about sharing the planet with people from other...
Reaching customers through direct selling
For modern business organisations, developing goods or services is not enough. Goods must also be available in the right quantity and at the right...
Managing change to meet market challenges
NATS is the UK’s leading provider of air traffic control services. Each year it handles 2.2 million flights and 220 million passengers in UK...
Flexible working patterns at the Audit Commission
Today's working world is dramatically different from that of the past. Charles Handy in his book, The Future of Work (1984), warned that the old patterns...
Achieving Better Public Services – The work of the Audit Commission
Living in a safe community that provides such a wide range of public services is easy to take for granted. Even as students, the...
Using cost benefit analysis to appraise investments
Every morning millions of people in the UK have a bath or shower, make a cup of tea and wash the dishes before they...
The benefits of budgeting
Zurich Insurance Group is a leading global provider of insurance services. Zurich’s mission is to help customers understand and protect themselves from risk. The...
The role of asset management
British Aerospace is a world leader in aerospace and defence with annual sales exceeding £8 billion and an order book of more than £22...
Using colour in new product development
It's a colourful world!
Akzo Nobel’s products are among the most looked at in the world. Its business is colour. It is a company literally...
If it doesn’t benefit the customer – We don’t do it
Just think about how goods and services today are provided for our every need. In the 70s and 80s, who would have forecast that...
From bean to bar the production process
Most of us love chocolate in one form or another and every week a typical UK citizen spends around £1.80 on it. Amazingly, UK...
Balancing stakeholder needs
A stakeholder is anyone who has an interest in what a business does or an influence upon the business.
Large organisations have many different stakeholder...
Meeting responsibilities to stakeholders
The provision of energy to meet the needs of society is a pressing issue today. Many of the world's non-renewable resources such as coal,...
Building a competitive advantage
A successful company understands the nature of the environment in which itoperates, and manage to identify how best to gain a competitive advantage over...
Managing firms throughout the business cycle
The first decade of the 21st century has been a rollercoaster ride for economic activity. Business confidence was high at the start of the...
Focus on convenience trading
In the closing decade of the 20th century, the UK retailing industry has witnessed massive change mainly due to an increasing domination of major...
Tackling the shortage of building land
All business organisations operate within an external environment of change. The success of each business very much depends on its ability to adapt and...
We have case studies from over 250 corporate companies like Adidas, Coca Cola, Cadbury Schweppes and many more.
Taking direct banking a step further
This case study focuses on the recent process of change in the banking industry. Ten years ago, nearly all personal banking operations were carried...
Helping develop e-business and e-customer service
Revolutions are only revolutionary when they are new. Nowhere is this more true than in the e-business revolution. Five years ago few students were...
Superbrand sponsorship
Vodafone sponsors several leading sporting brands including the record breaking Ferrari Formula 1 motor racing team and Manchester United, one of the world's most...
Our business theory pages cover all the topics you need to know in business.
Recruitment and selection
Recruitment is the process of identifying that the organisation needs to employ someone up to the point at which application forms for the post...
Motivation
A motivated employee is someone that works hard because they feel fulfilled when they do so. Motivation is an important area of business research...
Skills and Competencies
Core competencies are the skills that allow a business to deliver a benefit to customers, and capabilities that are critical for a business to achieve a...
Our business articles cover all aspects of business including, brexit, SEO, business taxation and so much more.
5 Advantages of Retail Space in London for Businesses
London is an exceptional city. While no two districts are the same, it is a perfect location to grow your business. The availability of...
Why Women Should Take the Lead in Project Management
Women's lives have changed dramatically during the last century. First, suffragettes from all around the world fought for the right to vote. Then, social...
Learn about rectifying the 2 biggest mistakes that eCommerce business owners mostly make
Progressive businessmen usually look for a business model that they can control from to bottom. In case of e-commerce business, this concern is even...
5 Things to Consider Before Starting a New Online Business
Starting an online business is daunting. There are numerous things to think about and take into account before launching your venture.
The first question that...
What are the Biggest Challenges Facing Restaurant Businesses Today?
The coronavirus pandemic is creating challenges in every industry but few are facing as many problems as the restaurant industry. Obviously, lockdowns and Government...
Are You Right for a Franchise? 7 Questions to Ask Yourself
If you want to start your own business, purchasing a franchise can be an alternative option for starting a brand from scratch. As a...
A proper way to start a business in Dubai
In recent years, Dubai has started to show its economic stability to the international market.
Due to this Dubai has started to attract the eye...
4 Practical ways to create an eco-friendly business
Global warming is becoming an increasingly realistic yet complex issue.
Both individuals and businesses have a duty to tackle the rising concern, as small changes...
Doing business abroad how to guide on business etiquette
Travelling overseas for business purposes can be a fantastic adventure, allowing you to explore a new culture, make good contacts, build relationships with your...
How a good accountant can help your business
Does your business have a good accountant? If not, do you know how you can find one? If you find the right accountant and...
Essential services offered by accounting firms
We all know that no business can survive without accounts and bookkeeping. Hence, we can say that accounting firms are an essential part of...
From Crisis to Comeback: The Pre-Pack Administration Solution
In the ever-changing business world, companies can experience sudden and unexpected difficulties. Nevertheless, there is a ray of hope in the form of the...
Change Lives – Work For The NHS
Now more than ever, we need to continue supporting the National Health Service. The service people in this industry help save lives every single...
Top Tips for Pursuing an International Career
Pursuing an international career can be one of the biggest challenges a person can take on. Moving abroad can also be an excellent way...
How to keep staff safer at work
The need for staff to both feel safe and be safe at work is never to be discounted. It doesn’t matter how busy the...
Why is location-Based Marketing the Best Mobile Strategy?
Location-based marketing is a critically important marketing strategy that takes advantage of multiple marketing channels to target consumers in a certain geographic location. There...
Marketing tactics to make sure your marketing event isnt a waste of money
Pixabay
To help boost your client list, it’s always good at looking at doing a marketing event. It’s a great way to meet some new...
7 ways to get authentic followers on Instagram
Instagram stands out as one of the most happening social sites, for connecting and staying updated in today’s era. One of the additional aspects...
4 Reasons you should call us to say please take my online class
Completing an online course while working full-time or managing other commitments isn’t easy. From completing assignments on time to handling expectations at work, students...
6 easy steps to deliver high results in Microsoft 70 740 certification exam (practice tests are included in this list)
Nowadays, every company and organization values certified specialists more than those who don’t want to improve their knowledge for the sake of the working...
3 Reasons to hire a private tutor
"My youngster doesn't need to take lessons. She can manage without additional assistance. When parents explore the possibility of hiring a tutor, this is...
How Does Playtech’s Proposed Takeover Impact Gambling Sites and the Industry
If you enjoy spending the odd evening having a flutter on online casinos, bingo or maybe even trying your hand at poker then you’ve...
What can businesses learn from expert poker players
When it comes to the listing of most popular games casino games around, poker always land on the shortlist. Although a number of online...
Make money with sbobet online sports betting
Sports betting is a form of
gambling, so building a business on them is a risky undertaking. Trying to
increase your capital in this way, you...
The Art of Digital Escapism: Exploring Virtual Reality Casinos
Virtual reality (VR) technology represents a groundbreaking leap forward in the online gambling industry, offering players an immersive and interactive gaming experience that surpasses...
The indispensable microtransactions in free to play video games
Video games have become a huge market that has expanded greatly over time, therefore, it is normal to find thousands of gamers around the...
Boundless Reality: Navigating the Future with All-in-One VR Headsets
The immersive realm of virtual reality (VR) is set to undergo revolutionary advancements with the introduction of futuristic devices that promise to take the...
Post-lockdown safety practices for every business
In the last several months, the human race in its entirety has been going through one of the most difficult periods in modern history....
GFSI Certification & Its Importance
The GFSI, or Global Food Safety Initiative, is an organization established in 2000 to identify standards of food safety under certain requirements. A GFSI...
How Can a Marijuana Business Market?
How can a marijuana business market its company to the whole world? This is often the question asked by entrepreneurs who are desperately looking...
Is technology spoiling sport
There is no doubt that technology has improved all of our lives. This is from lifesaving medical procedures to everyday uses such as smartphones,...
What is Shapewear and Why Do You Need It?
In the world of fashion and comfort, body-shaping lingerie is an unheralded game-changer. A well-curated piece not only enhances a woman's natural body contours...
Sculpt leather jackets – which one should you buy?
Arguably, Sculpt leather jackets are the most timeless piece of clothing available; but suede takes it to a different level. Seeing someone in the...
What are the risks of being a guarantor
The consumer guarantor loan industry is worth over £400 million in the UK and thousands of customers will use a guarantor to secure their...
Checklist for Protecting Your Money in Divorce
If your spouse wants a divorce or if you have decided to sever ties with your partner, it’s time to start thinking of how...
Four practical tips to easily settle debt
Whether you like it or not, we can never escape contemplating debt. No doubt, there will be situations where we have to secure funding...
3 killer tips to get a good second chance auto loan
Sometimes goodluck is necessary to get a second chance. The ongoing financial downturn has forced loan providers to be more careful,and even people with...
How To Score The Best Car Loan
Who doesn’t want to get the best car loan interest rate? But how do you do it? Some simple tips can help you save...
Top questions to ask when purchasing an auto insurance
Purchasing the right auto and non-owner auto insurance is important. However, getting it right isn’t easy. Plus, there are numerous insurance policies on the...
Mortgage Refinancing Options in Toronto
Toronto homeowners who are thinking of refinancing their mortgage have various options for replacing their current mortgage with another, each with its own pros...
How you can make your house safe by installing an efficient guttering system
Do you want a house that will stand the test of time and harsh weather conditions? If yes, then your house needs a quality...
Reasons To Install A Mezzanine Floor Lift
Mezzanine floor lifts are an excellent solution for workplaces looking to save some space while moving heavy goods efficiently and safely between different mezzanine...
All you need to do to create an amazing camping experience
Once in a while, we all do have the desire to step out of our daily routine zone into a world where we get...
Effective and Cost-Saving Tips When Planning a Holiday Within the UK
The pandemic harmed the travel industry during those miserable times, but the conditions are improving now. In May 2022, foreign tourists made 2.7 million...
How to make a featured online hotel booking website
The modern world has been witnessing the power of the internet and its advancement since it has developed. Every online business, whether it is...
Our technology articles cover all aspects of technology including, cryptocurrency, computing, websites and so much more.
How wireless technology is changing business
It’s been said a million times before, if not more, but technology has revolutionised our lives in ways we never expected. From the home...
Top technology trends for IT help desk software
There’s no denying the incredible benefits of technology for all of us today. Because of the evolution of technology, our lives have changed as...
Translating IT Complexity at the Heart of a University of Phoenix Faculty Leader’s Work
For Sharon Golett, technology is a powerful tool for solving problems and understanding the world we live in.
As an information technology instructor at University...
The Role Of Open Source Security
According to OSSRA - Open Source Security Risk and Analysis - 97% of all codebases contain open source coding. Not only that, but only...
Understanding the Basics of DCIM
An organization is divided into several departments and divisions like human resources, marketing, management, and more. However, the most vital part of any company...
Creating Compelling Content Using an AI Writer
In today's digital age, creating compelling content is essential for businesses to thrive and engage with their audience. One emerging tool that has revolutionised...
Ripple does not raise money through CRP sales: CTO
Img
source
Cryptocurrencies
are a major talking point these days. You do any research about making money
online or talk to any investor and there is more than...
Russia’s Digital Currency – Can it Help Avoid Sanctions?
Russia has embraced the use of digital currency as a means of overcoming the sanctions placed on them by the international community. As a...
Ethereum’s Big Merge Will Have a Big Impact on Cryptocurrency
Ethereum's big Merge will have a big impact on cryptocurrency and will impact more than just its blockchain. An event of this magnitude is...
The Business Case for Developing a Mobile App
We all use mobile apps every day. It is easy to understand why mobile apps are so beneficial to our daily lives on a...
The greatest apps to help you with financial planning
Whether we like to admit it or not, the plague of modern man –– and woman –– is money. Everybody worries about it at...
How Well Did Communication Apps Perform During Lockdown?
The way we communicate has changed dramatically over recent decades but the fastest and most unexpected change has been how we have communicated with...
Top tips for working with website designers in the UK
The client-web designer relationship is the one element that dictates whether the project will end up successful or not. Without proper communication, the website...
WordPress Vs Squarespace – 5 Top Tips To Consider
In our fast evolving world, people seek to promote what they market so as to get massive customer engagement and patronage.
And you know what?...
Ground up website design top tips to include in 2019
There are several tips to take into account if you are hoping to build a website from scratch. Much like constructing a house, a...