Decision-making in an uncertain world (PDF) 
How the role of marketing drives business forwards (MP3) 
TNT A3 ePoster Edition 16 "Delivering a business strategy" 
Private Finance Initiatives (PDF) 
To Create a Better Everyday Life for the Many People (PDF) 
Meeting customers' needs through the Internet (PDF) 
Making things better (PDF) 
The use of the marketing mix in product launch (PDF) 
Working for sustainable development in primary industry (PDF) 
The number 1 express carrier (PDF) 
Using the marketing mix in the fashion industry (PDF) 
Management styles in the oil and gas industry (PDF) 
Enterprise Rent-A-Car A3 ePoster Edition 14 "Recruitment and selection at Enterprise Rent-a-Car" 
The Environment Collection Business Case Studies eBook 
The People Collection Business Case Studies eBook 
Foreign Commonwealth Office A3 ePoster Edition 15 "Meeting business needs through workforce planning" 
Targeting a market segment (PDF) 
Building a multi-utility business (PDF) 
Wilkinson A3 ePoster Edition 13 "Marketing strategy for growth" 
Developing a competitive edge (PDF) 
Building societies and other types of organisation (PDF) 
Brand repositioning and communications (PDF) 
Acas and effective workplaces (PDF) 
Building a competitive advantage (PDF) 
New products from market research (PDF) 
Training and development as a strategy for growth (PDF) 
Competing in a highly regulated environment (PDF) 
Teaching youth to build businesses (PDF) 
The importance of sustainable purchasing and supply (PDF) 
Communicating through the "world game", for brand and corporate reputation (PDF) 
Using Business Principles to support ethical communication (PDF) 
Creating consumer demand for Sky TV through sports (PDF) 
Creating a redical new pension (PDF) 
Tesco A3 ePoster Edition 16 "Developing appropriate leadership styles" 
Whitbread in the community (PDF) 
Product development, innovation and the product life cycle (PDF) 
Involving employees in meeting corporate objectives (PDF) 
Developing a market plan (PDF) 
Developing a motivated workforce (PDF) 
Regulating a utility (PDF) 
Maintaining The Competitiveness Of A Global Brand (PDF) 
The Strategy Collection Business Case Studies eBook 
Devising a communications plan (PDF) 
Recruitment and selection at Enterprise Rent-A-Car (PDF) 
Negotiation and representation at work (PDF) 
A classic solution (PDF) 
Competing in the global marketplace (PDF) 
Financial statements and reporting (PDF) 
Making the best use of limited resources (PDF) 
Parcelforce A3 ePoster Edition 13 "Customer service as strategy" 
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External Environment Case Studies by topic
Managing firms throughout the business cycle
The first decade of the 21st century has been a rollercoaster ride for economic activity. Business confidence was high at the start of the...
Providing support through the stages of the business cycle
Everybody faces a degree of uncertainty within his or her daily lives. No matter how well people plan, it is impossible to get rid...
Planning and the business cycle
Land Securities is the UK's leading property company. It is quoted on the London Stock Exchange and is a member of the FTSE 100....
The value of Responding to a changing market
There is little doubt that energy is central to our lives. Indeed, it is impossible to imagine our offices, schools or homes without energy....
The message is in the medium
Put a Victorian school teacher into a modern classroom, with books and blackboards, and he or she would find little had changed fundamentally. However,...
Encouraging innovation through intellectual property rights
In a rapidly changing competitive environment knowledge has become the basis for organisations to develop advantages. When individuals create new products or processes they...
Meeting and exceeding consumer protection laws to drive competitive advantage
DSGi is the leading European specialist retailer of consumer electronics. In the UK the Group includes the well known chains of Currys, Dixons, PC...
Championing competition
An Office of Fair Trading case study
We live in an economic system that is generally good at channelling scarce resources towards meeting consumers' needs....
Sustainable development in the construction industry
The immense pressure on the world's environment means that measures must be taken today to safeguard natural resources for tomorrow. This is the challenge...
Working for sustainable development in the primary industry
Primary industries include farming, forestry, fishing, mining, quarrying and oil supply. They are the starting point for nearly all production. Mined raw materials include...
Whitbread in the community
All organisations operate within a wider environment in which they need to carefully build up and to sustain long-term relationships. In recent times it...
The knowledge-driven economy
This case study focuses upon the findings of the Department of Trade and Industry which illustrate how the development of a knowledge-driven economy is...
Using technology to improve economies
Vodafone is a leading international mobile communications company with interests in 27 countries and partnership agreements with a further 40 countries, including Safaricom in...
Steering the economy
In providing an overview of the workings of the economy, this case study focuses on the key role of HM Treasury in implementing Government...
The contribution of accountants to sound ethical business practice
The role of the accountant
In today's increasingly competitive and uncertain business environment, organisations fighting for customers face a number of factors and issues which...
Ethical business practices
The importance of ethics in business
Ethics concern an individual's moral judgements about right and wrong. Decisions taken within an organisation may be made by...
Business ethics and corporate social responsibility
Anglo American is one of the world”s leading mining companies. It is a UK public limited company and operates on a global scale. Anglo...
The importance of competition policy
The purpose of competition policy
Competition is an essential element in the efficient working of markets. It brings important benefits to the consumer by:
encouraging enterprise,...
Use of PEST analysis at UNISON
UNISON is Britain and Europe's biggest public sector trade union, representing more than 1.3 million members working in public services. Job roles they represent...
Using PESTEL to design effective strategies
When people think of rail travel they think of trains. They do not think about the infrastructure of the train network. This consists of...
Meeting global and local needs
Siemens AG is a global electrical and electronics business with a turnover of £53 billion. The business employs over 450,000 people. The company base...
Meeting the challenge
Governments markets are made up of the spending of National and Local governments. Each year the government spends billions of pounds on a range...
Regulating a utility
We all rely upon having access to water throughout each day every day of our lives. Think how many times over a 24 hour...
How HMRC collects tax revenue to support Government policy
The UK Government provides a range of public goods and services. The main ones include:
educationbenefitslaw and orderdefenceroadsNational Health Service.
Within the UK, public expenditure is...
Partners in international trade
This case study focuses on the HSBC Group, which, as one of the largest banking and financial services organisations in the world, is able...
Supporting international trade
One of the biggest challenges for business organisations in the UK is learning how and where to trade overseas. In an interdependent world, international...