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Welcome to our business site, we have over 600 case studies that cover a wealth of business topics in real businesses, our business theory pages cover all the topics you need to know in business. In our eBook store you can download PDF versions of all our case studies or get one of our ebook collections, if you prefer we have audio case studies or printed books.
With access to over 6,000 articles that cover all aspects of business, lifestyle and technology featuring topics like how to start your own business, small business trends, marketing tips and practical advice for business owners, trading and cryptocurrency.
The case studies that have been constructed to help you learn about business from real life examples within some of the biggest businesses in the world. You can get unlimited access with a subscription, or you can download any case study from our eBook store.
Launching a new product into a developed market
Established markets generate intense competition during which new and innovative marketing strategies are required and new and existing products are developed.
As a market develops,...
Using market research to support decision making
Organisations that operate in the business-to-consumer (B2C) market are increasingly turning to market research to support their decision making processes. A retail business, for...
Using sports marketing to engage with consumers
Today’s consumers have higher expectations than ever before. Dramatic improvements in media, communication and transport have made the world’s economy more connected. Products developed...
Developing a communications strategy
This case study examines the way that a multi-product, multi-national company has developed an integrated Corporate Publicity Programme to improve communications both externally and...
A truly global market
What is insurance?
Life is full of risks. Insurance can provide security against some of these risks. For example, motor insurance provides cover for certain...
Creating a new way of working based on trust
In recent years this pattern has changed. We have seen the stripping out of layers of bureaucracy as organisations have become leaner and flatter....
Raising finance for SMEs
It was the European Commission that first coined the term ‘small and medium enterprise’ (SME) to describe businesses which employ less than 500 workers.
This...
The importance of accounting standards
PricewaterhouseCoopers was created in July 1998 by the merger of two firms - Price Waterhouse and Coopers & Lybrand - each with historical roots...
The business mission of Britannia
Britannia is the third largest UK building society, with group assets exceeding £16 billion. Following the conversion to plc status of a number of...
Creating shared value in the supply chain
Nestlé is the world’s leading nutrition, health and wellness company. It employs around 330,000 people and has 461 factories in 83 countries around the...
Continuous improvement within an organisation
Some business improvements involve a giant leap forward. An example of this would be the development of a revolutionary new product such as the...
Progress with e-commerce
Since Bill Gates founded Microsoft Corporation in 1975, its mission has been to create software for the personal computer that empowers and enriches people...
The virtuous circle of mutuality
The virtuous circle of mutuality
In recent times there has been much debate in the financial services sector as to whether Building Societies should remain...
Growing a company by international aquisition
Successful businesses know when and how to adapt and change. This involves growing some areas of activity and cutting back on less profitable areas....
Stakeholders and corporate community investment
Modern society depends on prosperous communities that care for all of their members. Business organisations can play an important role in creating and developing...
Competitive advantage through sustainable product development in construction
Understanding the external environment
Corus examined its construction strategy in light of the external environment, to identify future market needs. By linking Corus competencies and...
Business activities and care for the environment
Aggregate minerals are an important resource and their use is essential to national prosperity. They are vital for building new or improved housing, hospitals,...
Steering the economy
In providing an overview of the workings of the economy, this case study focuses on the key role of HM Treasury in implementing Government...
We have case studies from over 250 corporate companies like Adidas, Coca Cola, Cadbury Schweppes and many more.
Developing appropriate leadership styles
Tesco is a customer-orientated business. It aims to offer products that provide value for money for its customers and to deliver high-quality service. Tesco wants...
Indian Ready Meals – Partnership in action
Business organisations prosper in proportion to their ability to add value to products. The value they create is measured in terms of consumer satisfaction....
Launching high end technology products
It is very important that a company develops a coherent marketing strategy for the launch of each individual product in its portfolio. It is...
Our business theory pages cover all the topics you need to know in business.
Use of personal income
There are a number of ways of raising finance for a business. The type of finance chosen depends on the nature of the business....
Marketing techniques
A marketing strategy is an overall marketing plan designed to meet the needs and requirements of customers. The plan should be based on clear...
Marketing model
When looking at the marketing model people often get confused between the marketing of a product and the selling of a product. Marketing is...
Our business articles cover all aspects of business including, brexit, SEO, business taxation and so much more.
Sprint to Success: Implementing Agile Methodology in Your Business
To survive in the current business landscape, entrepreneurs need to think on their feet. Changes are bound to happen, which is why it’s the...
The main legal elements to understand when running a business
When starting a
business, it is important to ensure that all of your operations are strictly in
line with the law. Doing this before you set...
How to Keep Your Business Premises Safe in Cold Weather
Cold weather carries a variety of risks for people and all businesses have a duty of care to ensure the safety of everyone on...
The Next California Gold Rush?
In 2021, California’s GDP reached a high of $3.35T, accounting for 14.6% of the total economy in the United States. As a result, if...
Business doing well? Here are some tips to help scale your business
If your business is doing well and you've established a good reputation among clients, the next step is to scale it up. Once you...
Food Packaging Startups – Economics, Growth & Technical Aspects
As online shopping practices around the world extended to such a degree that they brought even foods and prepared meals directly from the fields...
Simple Changes Your Business Can Make to Save Energy
Businesses are increasingly recognizing the importance of adopting eco-friendly practices. One of the key areas where companies can make a significant impact is by...
Marketing Tips and Strategies – LinkedIn for Lawyers
More than 90 percent of businesses use LinkedIn as a marketing strategy. Lawyers can use this digital channel to generate leads, drive traffic to...
Using translation and localization to establish your brand overseas
Now that the economy is recovering it’s now an ideal time to launch a brand overseas. It’s a great time to set your sights...
Here’s Everything A Newbie Must Assess About Bounce Back Loans
Bounce Back Loan Scheme (BBLS) was launched because it was recognized that small companies and businesses would be affected badly due to the pandemic....
Role of digital banking in the banking industry
Digital banking has evolved in a big way. Digital banking is also known as online banking or internet banking. If a bank offers online...
How to Raise Money to Expand Your Business
When owning or operating a business, one of the most important things to keep in mind is to constantly attempt to expand your business....
Finding the Best Labour Job Agency
How Can I Get The Right Labour Job Agency?
Companies are competing for talent, and due to this, they have made the recruitment process serious....
Visit a business coach to know the tools every CEO must possess
Tools, apps, software, and technology is what you
need today to run your business and make it successful. Even if you have a
business coach, you...
6 Essential Skills to Excel in the Gig Economy
An increasing number of people across the world are working as freelancers or independent contractors. In the midst of a global economy that is...
How to conduct a successful PPC campaign
PPC (pay-per-click) advertising is one of the best ways to market your business online. It involves placing ads on specific networks where you get...
4 Smart Ways of Increasing Revenue Through Customer Retention
Image Source: Headway
Running a successful, profit-generating company can be tough. Not only do your operations and processes need to be efficiently streamlined to keep...
The Best Alternative For AMZ Scout
With countless competitors from every niche worldwide, Amazon sellers are not only required to be as innovative as possible. They also need to find...
Three important steps to take before applying for a student loan
College education in the U.S. is expensive and involves a lot more beyond tuition fee. While federal loans can help with the basic education...
Start a single man business using essay writing service
Living in today's world everybody is in dire straits as far as finances are concerned trying to make ends meet. A little extra money...
What are the benefits to get an education in Ireland
If you’ve been contemplating studying
abroad, you should consider going to Ireland. Aside from being a beautiful
country, its educational systems are sturdy. If your English...
Understanding Norwegian Online Casino Bonuses
Casinos can get confusing when trying to choose which casino gambling bonus is best for what you are looking for. There are many factors...
Types of Licenses in Online Casinos
It is clear that online gambling is allowed in countries where relevant laws have been adopted and there is no legal prohibition on such...
Best Casino Business
Rewards at the most straightforward gambling club casino online destinations in Britain is an approach to ensure you live the least demanding club skill...
6 Cost-Effective Ways To Market Your Online Gaming Brand
The online gaming industry is a very lucrative but competitive one. While there's a huge amount of gamers ready to play their favourite games...
Using AR for Travel Mobile App Development: Case Study
Mobile AR is an expanding business area that provides engaging customer experiences, which are very useful for marketing purposes. Mobile AR applications can display...
Can Spider Solitaire Increase Productivity?
While widely believed that gaming during working hours negatively affects productivity, scientific and psychological research has repeatedly demonstrated that taking a solitaire break may...
Health benefits of rose essential oil
The Rose is widely considered the most beautiful flower in the world; however, it is not only its physical beauty and fragrant scent that...
Anticancer drugs market
Anticancer Drugs Market research study provides extensive information of important participants, such as suppliers, manufacturers, distributors, traders, consumers, investors, etc. Anticancer Drugs Market study...
There Are So Many Ways In Which You Can Take CBD: Choose One For Yourself
More and more people are delving into the use of various CBD products to help them manage their underlying medical conditions. In some states...
How to Accessorize Your Look
To truly look sharp, a man has to get accessories right. For better or worse, accessories contribute a lot to the vibe you're putting...
Best dog food for your dog – what you need to know
(Picture Credit: Getty Images)
When looking for the best dog food for your dog, there are many factors to consider. Dog diets are formulated for...
A Guide for New Dog Owners
Welcoming a new dog into your home is an exciting and rewarding experience. As a new dog owner, you have the opportunity to forge...
10 creative ideas for your wedding invitation
A wedding day is the biggest day of an individual's life. You keep it in your memory for all your life, and thus, an...
Why you should use online loans when you need to borrow money
In basic terms, a loan is an amount of money you borrow on a temporary basis when you are in need of cash to...
How to protect your money during a divorce
Divorce is said to be one of the most stressful life events you can experience. When you decide to part ways, there are a...
How to Sorn a Car
If you no longer drive a vehicle but just have it parked away in your garage, it’s likely that the eyesore is taking up...
Campervan Vs. Motorhome: Ultimate Guide
Campers and motorhomes are great vehicles to travel by, but they have some differences. If you want a great way to see the world...
7 Top Tips For Buying Your Next Vehicle
When it comes to buying a new vehicle, can be a daunting and overwhelming task. From researching models to negotiating prices, there are a...
Top 4 great ideas to ensure your garden flower pots look superb
gardendiy.co.ukAre you searching for an excellent way to keep your garden center looking brilliant all year long? Having a lovely botanical garden brings a...
Community paint pals; The best among Naperville painters
Need help to make your home yours spite its vicinity and also boost its worth on the market?
Well, look no further in Naperville painters...
Diy housecleaning vs hiring a professional service
Your home is a reflection of yourself! If you want to feel good about your house you should try and take care of it...
How to take care of your cat while away on business trips
Having pets doesn’t always complement travelling; in that, taking them along isn’t always feasible. While leaving a beloved pet behind can be a hazard.
However,...
Startup tips for the specialist tourism sector
If you’re considering throwing your hat in the ring in the travel and
tourism sector, there’s lots of potential for profit.
Tourism growth outpaces the global
economy...
How to Claim Compensation For a Cancelled Flight
Flight cancellation is not something anyone looks forward to, as it tends to disrupt travel plans and could affect your connecting flights. Despite how...
Our technology articles cover all aspects of technology including, cryptocurrency, computing, websites and so much more.
4 Ways successful businesses do to increase efficiency with online file sharing
Over the past decade, the internet has greatly changed how people work. One of the biggest changes that the internet has brought to our...
4 essential tools to organize your digital team
Running an online business is easier and more popular than ever. Businesses are finding new ways to capitalize on the rise of remote work...
How to be efficient with IT asset management
Running a managed service provider (MSP) company can be risky, but there are ways to mitigate it. One of the most important ways to...
Review of internet browsers for Windows 10
The Internet browser is one of the most important things to have installed on your computer. It allows you to navigate the world wide...
How to Keep Your Data Safe With The Rising Rates of Cybercrime?
In today's digital age, the importance of data security cannot be overstated. With the alarming rise in cybercrime, protecting sensitive information has become a...
What Qualities to Look For in Online Casino Software?
Casino software is an essential component of the operation of online casino singapore. It is the software that allows the casino to run efficiently...
How to get started with Bitcoin Era
Many people are curious about the hot cryptocurrency investing action. However, it is tricky to know where to start and not lose your money....
Investing in Cryptocurrency with YuanPay Team
One of the different types of investment options today is to invest in cryptocurrency. In fact, you will always hear about the crypto market...
5 Proven tips to ensure your CFD trading is profitable
CFD trading, similar to other types of trading, can either prove profitable or not. To help give you a starting point and make your...
Should small businesses create their own app?
Any small business will attest to the fact that in those first few years of operation, every penny counts. It’s a myth that hard...
Business milestone for Xiaomi as they surpass 100 million shipments of Xiaomi Redmi note smartphone series
Xiaomi launched their first ever Redmi Note series smartphone back in March of 2014, looking to target the price-sensitive budget smartphone market. The aim...
WhiteBIT Mobile App: Top 3 Most Convenient Features
Exchange competition is constantly escalating. Someone examines trade volumes, the variety of trading partners, or margin trading possibilities. Additionally, seasoned traders are seeking trustworthy...
How to Become a Web Developer
The demand for qualified developers is on the rise. In this field of expertise, employment opportunities are guaranteed for years and even decades. According...
4 cases when the website builder is the most appropriate option
There
are several options for starting your website: developing it from scratch,
creating one using the CMS and starting a website using a website builder.
Today,
choosing a...
10 Ways to Promote a New Website
So, you've got a shiny new website!! It's lightning-fast, engaging, and user-friendly now what? It's time to share it with the world. After all,...