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Welcome to Business Case Studies >

Welcome to our business site, we have over 600 case studies that cover a wealth of business topics in real businesses, our business theory pages cover all the topics you need to know in business. In our eBook store you can download PDF versions of all our case studies or get one of our ebook collections, if you prefer we have audio case studies or printed books.

With access to over 6,000 articles that cover all aspects of business, lifestyle and technology featuring topics like how to start your own business, small business trends, marketing tips and practical advice for business owners, trading and cryptocurrency.

The case studies that have been constructed to help you learn about business from real life examples within some of the biggest businesses in the world. You can get unlimited access with a subscription, or you can download any case study from our eBook store.

Marketing strategy for growth

Businesses must respond to change in order to remain competitive. Developing appropriate strategies which allow them to move forward is essential. Wilkinson is a...

Using IT in sales and marketing

The Internet is a powerful means for organisations to communicate with customers. A well constructed website enhances marketing and selling activities. Marketing is concerned...

Marketing and product strategies for growth

As an organisation develops a strategy, it is not making short-term decisions. Instead, it is creating a pathway that leads to a long term...

Tarmacs functions working together towards its mission statement

Tarmac was formed in 1903 as TarMacadam Syndicate Limited. The original name came from the developer of the modern road construction system John MacAdam....

Developing a communications strategy

This case study examines the way that a multi-product, multi-national company has developed an integrated Corporate Publicity Programme to improve communications both externally and...

Training and development as a strategy for growth

Siemens is a leading technology business and one of the largest electrical and electronics engineering companies in the world. In the UK, it employs...

Raising finance for SMEs

It was the European Commission that first coined the term ‘small and medium enterprise’ (SME) to describe businesses which employ less than 500 workers. This...

Investing in natural gas drilling down into the risks

Investment decisions involve weighing up the risk and the likely rewards of various options. It is often the riskiest alternatives that yield the highest...

The role of asset management

British Aerospace is a world leader in aerospace and defence with annual sales exceeding £8 billion and an order book of more than £22...

Innovation the route to winning

The business world is a moving target. It has changed rapidly over the last 20 years and is continuing to do so at an...

New technology development in the primary sector

Anglo American is a UK public limited company that operates on a global scale, with mines in Africa, Europe, South America, Canada, Australia and...

Using IT to energise sales and marketing

Information technology is causing fundamental change in almost every organisation and market-place. The effective application of such technologies has become a key resource central...

Online connectivity to meet stakeholder needs

Web opportunities By exploiting opportunities offered by both the Internet and intranet, Cummins has pioneered some innovative methods to enhance communications with its employees and...

Going for growth by investing in people products and plant

Hazlewood Sandwiches Greencore's traditional activities lie at the start of the food production chain, whereas the new convenience foods operations are at the end of...

The route to fast food franchising

When the McDonald brothers, Dick and Mac opened their first restaurant in 1940 in San Bernardino, California, they could never have imagined the phenomenal...

Introducing an established brand – bringing Yellow Bus to Britain

Most people in the UK will have seen yellow school buses in American films. The Yellow Bus brand represents more than simply a bus...

Competing in a highly regulated environment

Most UK citizens are familiar with the National Lottery and its potential for making millionaires of people who manage to select the ‘winning’ 6...

The contribution of accountants to sound ethical business practice

The role of the accountant In today's increasingly competitive and uncertain business environment, organisations fighting for customers face a number of factors and issues which...

We have case studies from over 250 corporate companies like Adidas, Coca Cola, Cadbury Schweppes and many more.

Creating a global business

A key issue facing any large business today is that of rightsizing i.e. developing a business that is just the right size - for...

Development of the Dr. Martens brand through trade mark protection

Branding of a product is important for both buyers and sellers. For buyers, branding reduces the random nature of product selection. It helps them...

Packaging and sustainable development

Most companies that manufacture or use packaging accept that they need to produce and use it in ways that are environmentally, economically and socially...

Our business theory pages cover all the topics you need to know in business.

Aims of finance department

The finance department of a business takes responsibility for organising the financial and accounting affairs including the preparation and presentation of appropriate accounts, and...

Forecasting and business trends

Forecasting and business trends a projection into the future that is based on evidence of past results, or on other appropriate information (e.g. what...

Communication negotiation and consultation

Negotiation involves discussion to make agreements where the parties involved have some difference of interest or simply negotiation of how a task or project...

Our business articles cover all aspects of business including, brexit, SEO, business taxation and so much more.

How Real-World Data Analysis Aids Better Prediction of Disruptions and Threats to Sustainable Supply Chains

Dmitry Antanovich, LeverX A certain level of normalcy has returned to everyday life, and the global economic situation has become relatively stable. In May 2023,...

How to understand the eCommerce audience

The target audience is a group of people who are existing and potential consumers of the goods. As a rule, they are united by...

Outstaffing vs. Outsourcing: Are There Any Differences?

Highly qualified personnel are the core of every business. But not every company can afford to maintain numerous highly paid staff. To solve this...

How Your Social Organisation Can Be Better Organised and More Effective

Social service organizations such as community non-profits, small local government agencies, and church organizations frequently struggle to be as effective and organized as their...

3 hr mistakes every small business needs to avoid

Despite the wealth of resources accessible today, there are still a lot of common mistakes and bad decisions made by small business owners. These...

How Raffaele Riva is Taking the World of Business By Storm

While it is absolutely true that Raffaele Riva is internationally recognized and highly successful financial expert, simply limiting him to this title is almost...

The moments that made the brexit stalemate

Businesses everywhere are desperate for some certainty when it comes to the UK’s future relationship with the European Union. Yet, right now we’re in...

Starting a coconut export business

The coconut business is quite lucrative with the right kind of tools. The coconut industry has many business opportunities that one can take advantage...

Attractive business opportunities in UAE

The United Arab Emirates offers great financial opportunities for potential investors.  The relaxed trade laws in the region, as well as, a growing infrastructure...

Forex trading knowing

There are two key things you need when it comes to making an investment: a thorough understanding of the market you are putting your...

3 best stocks that you could invest in for long term

There are thousands of publicly traded companies out there. How do you choose which stock to buy? Investors looking at the long-term horizon are positioned...

Funding a small business

Perhaps you have a fantastic idea for a new business. You've completed your due diligence, carried out all the prerequisite preparation, and are certain...

The Right Nail Course Could Help You Train For a New Beauty Career

More and more people are seeking to retrain for a new career, and the nail industry offers a wealth of opportunities, whether to work...

How to study for the bar exam

The bar exam has a reputation for being one of the most difficult exams that someone can take. After all the work you’ve put...

You can be a successful graphic designer

Graphic designers have a promising career in today world that is completely dependent on technology. Technology needs innovation for progress, which is the basic...

How can content marketing agency make your business flourish

Nowadays, every online business should pay adequate attention to content marketing because it will provide numerous benefits. However, it can be challenging to create...

3 way to improve response time and customer service

In the fast-paced world that we live in, it’s no secret that pretty much everyone wants everything now. Because of this, being quick at...

How to properly create and grow your personal brand

With the alarmingly fast rise of the internet and connectivity between people on Earth, it feels as though it’s become harder than ever to...

Our lifestyle articles cover all aspects of lifestyle including, health, travel, education and so much more.

Three important steps to take before applying for a student loan

College education in the U.S. is expensive and involves a lot more beyond tuition fee. While federal loans can help with the basic education...

How to find assignment help experts for your essay

More and more students are looking for assignment help from professional writers. Why? College life isn’t as glamorous as many of us are used to perceive...

Buy dissertation and thesis online and pay less buydissertations.com

Seeking a way to pay less when you buy dissertation and thesis online? Here are some great ideas! Read and choose the most suitable...

Adapting to UK Poker Culture: Slang & Terminology You Should Know

The UK has a thriving poker culture, with many professional players and enthusiasts alike. However, as a beginner, it can be intimidating to enter...

Are online casinos becoming more sustainable?

A long-standing criticism of online casinos is that they make it easier for people to become addicted to gambling. Part of the problem is that casinos...

How has the online casino industry evolved in the UK?

The gambling industry in the UK has grown tremendously over the years. At this point, gambling affects the UK economy significantly. This form of...

Goal Spribe: Score Your Way to Success in This Dynamic Game

The Thrill of Goal Spribe Goal Spribe is an exhilarating game of chance that takes players on a journey to the end of the field...

Trends in the video game market in 2021

 In 2020, the Covid-19 crisis has significantly impacted many industries but it has certainly accelerated many trends in the gaming market, contributing to a...

5 Trends currently disrupting the online gaming economy

Online gaming has grown over the past two decades into a global market exceeding £100 billion in annual sales. It’s safe to say that...

Alcohol and Drug Rehab in London

Do you want to change your life, but the only obstacle is your or your family member’s alcohol or drug addiction? Start writing down...

Making the Switch from Traditional to Electronic Cigarettes: Is It Worth It?

Making the switch from traditional cigarettes to electronic cigarettes (e-cigarettes) can be a difficult decision. This is because of the fear that an e-cigarette...

3 natural stress management items I recommend for you and here is why

Have you tried using CBD products from DiamondCBD to relieve your stress? If you haven't tried the products, let me explain you about the...

Top 3 Characteristics of Good Dance Shoes

Dance shoes are an essential part of the attire of any dancer. They are made for the comfort and performance of dancers. The material...

How to look the part in business

American costume designer Edith Head once said: “You can have anything you want in life if you dress for it.” And when it comes...

Digitization of Sports Coaching Services As A Response To The Pandemic

The list of industries affected by Covid-19 goes on and on. Many businesses have lost the ability to provide their services due to restrictions...

Proactive planning three vital retirement tips for busy business owners

Many Americans are adjusting to the idea of "going it alone" when it comes to retirement savings, as traditional programs like pensions are rolled...

Identifying the triggers that cause you to spend money

One of the easiest ways to rein in your spending is by identifying any situations or circumstances that trigger you to want to buy things. When...

Cut credit cards and payday loans out and plan a budget birthday party

It's expensive being a parent these days. Food, clothing, toys and just when you think you have a handle on the expenses, your child...

Car cover frost protection

Winter is coming! no. Winter is here to stay for a few days more. With the following tips, you can improve your car frost...

Best Cars for Camping Trips

Camping trips can take you to some of the most amazing locations in the UK, and with good preparation, you can ensure that you...

5 tips for safe refrigerated trailer hire for your event

Safety is paramount for any business and this is as true for those hiring refrigerated trailers as it is for those in the building trade. Refrigerated...

Essential advice that all property investors should follow

Over the past couple of years property investors have received a certain level of scrutiny as new legislation has been passed, a tax crackdown...

Reasons To Install A Mezzanine Floor Lift

Mezzanine floor lifts are an excellent solution for workplaces looking to save some space while moving heavy goods efficiently and safely between different mezzanine...

Get Sparkling and deep clean surrounding by rubbish removal at Junk Bunk

The litter across the city could invite hazardous diseases for the locals. The world has recently experienced a catastrophic virus infection of COVID-19. The...

The Sagrada Familia: Barcelona’s Unfinished Symphony of Architecture

Barcelona, a city that dances to a rhythm of art and culture, is home to one of the most intriguing architectural wonders of the...

Planning to go oversea to work? Here’s what you need to prepare.

If you're planning to work overseas, whether, for a short-term assignment or a permanent position, it's important to be well-prepared and to have all...

Reasons Why Italian Dual Citizenship Is Worthwhile

The concept of dual citizenship is gaining popularity among Americans these days. Millions of Americans join the race for a second passport every year....

Our technology articles cover all aspects of technology including, cryptocurrency, computing, websites and so much more.

The future of money – What is FinTech?

Image courtesy by www.unsplash.com FinTech - short for financial technologies - is more than just a buzzword of the 21st century. Something that was hard...

Compelling reasons to outsource your IT support

Many of us can still remember a time where IT in the workplace was in its infancy. When the first pieces of new computing...

Must have office gadgets to boost your productivity

Everyone wants to be the cool guy (or girl) at the office. Your laptop looks sleek. You dress to kill and everything about you...

The Most Effective Way to Prevent a Cyber Attack

Cybercrime is a genuine and present threat to businesses, government agencies, and individuals. As we continue to make technological advancements, hackers find new ways...

Recover deleted text messages iOS devices save business

Most of us have text messages on our iPhones that date from lots of years ago. These can be crucial gems such as messages...

Why Corporate Cyber Hygiene Starts At The Endpoint

Remember when you were told to brush your teeth twice every day? If you say no, you’re lying — but if you say yes,...

Can Bitcoin Be Regulated?

Bitcoin can be defined as a computerized currency legislated by a decentralized network of consumers and is not accountable to the apex banking government...

How Does Backtesting Work in Algorithmic Trading?

Financial trading has become more sophisticated with the use of modern technology that helps execute trades effortlessly. Modern algorithmic trading software has taken stock...

Can I really make money with Bitcoin Cryptocurrency?

The simple answer is yes, however, like everything in life you have to make wise decisions of course. There is an element of risk...

5 Photography Techniques to Try

Whether you are a beginner in the world of photography or have been a professional for several years, there are always new photography techniques...

Choosing the Right Partner for Your High-Volume Communication Needs

In today's information-driven landscape, connecting with the audience effectively is essential for any enterprise. Hence, having a robust channel of communication is non-negotiable. It's...

WhiteBIT Mobile App: Top 3 Most Convenient Features

Exchange competition is constantly escalating. Someone examines trade volumes, the variety of trading partners, or margin trading possibilities. Additionally, seasoned traders are seeking trustworthy...

How to design an effective business website?

Whether you are a co-founder, CEO, entrepreneur, freelancer, owner, or local or offline business, a website for your business is essential for your company's...

Hot Tips To Choose The Perfect Theme For Your Website

When it comes to WordPress design templates, themes are critical because they determine their overall appearance. The visual aspect of your website, its appearance,...

Best practices for Magento homepage design

An ecommerce website is more than a tool for selling products online — it is also a representation of the business behind it. Creating...

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