Meeting customers' needs in growth markets - online gaming (PDF) 
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Welcome to our business site, we have over 600 case studies that cover a wealth of business topics in real businesses, our business theory pages cover all the topics you need to know in business. In our eBook store you can download PDF versions of all our case studies or get one of our ebook collections, if you prefer we have audio case studies or printed books.
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The case studies that have been constructed to help you learn about business from real life examples within some of the biggest businesses in the world. You can get unlimited access with a subscription, or you can download any case study from our eBook store.
Hula Hoops emphasising the core values of the brand
United Biscuits (UB) is an international foods business operating in 24 countries. The company manufactures, markets and distributes biscuits, savoury snacks and frozen and...
Creating the right marketing mix
Marketing involves finding out what your customers want and then meeting their requirements. To satisfy its customers, a business must create a successful mix...
Building sound customer relationships
Royal & SunAlliance is one of the world’s major insurers, with operations in around 50 countries it carries out business in over 130 countries....
How roles and functions contribute to competitive advantage
A Nottingham County Surveyor, Edgar Purnell Hooley, discovered tarmac by accident in the early 20th century. He found a barrel of tar had spilled...
Communicating through the “world game”, for brand and corporate reputation
Football is the 'world game' and Coca-Cola is the brand name of the world's biggest selling soft drink, so it is hardly surprising that the two...
Recruitment and selection at Enterprise Rent-A-Car
Enterprise Rent-A-Car (Enterprise) was founded by Jack Taylor in 1957 in the basement of a car dealership in St Louis in the USA. The...
Assessing a major infrastructure project
The development of a transportation system which links up places both within the UK and across the world has enabled people, goods and services...
Controlling cash flow for business growth
CIMA is the Chartered Institute of Management Accountants. Its members are trained and qualified in the vital area of management accountancy. Businesses can only...
Financial statements and reporting
Limited companies (those owned by shareholders) are required by law to produce Financial Statements. These statements must be published and made available to shareholders...
Relocating a Gala Club
Gala Clubs
The core business of Gala Clubs is bingo. Bass PLC originally owned it, but in 1997 it became a private limited company following...
Implementing quality systems
A quality material, product, process, service or system is one that meets the needs of customers. Today, customers, including consumers, know what they want...
Product development through continuous improvement
Corus is part of the Tata Steel Group, the world's sixth largest steel producer. Within Europe, Corus is the second largest steel producer with...
Pursuing a growth strategy
Northern Rock is the eighth largest bank in the UK by market capitalisation. In other words the value of the shares in the business....
Building the heritage of sustainable products
This case study examines how Akzo Nobel is building on the heritage of some of its established coatings for timbers at a time when...
Achieving growth in a competitive marketplace
In today’s competitive business climate no marketplace is completely static and some markets are more dynamic than others. One which has changed beyond recognition...
Constructing the future
Many people perceive the construction industry as towering cranes over a city skyline or a pile of bricks and cement in a backyard. In...
Corporate citizenship and the community
Today, more than ever, we have come to appreciate and value the relationships that can be forged between individuals, organisations and the wider community....
The value of Responding to a changing market
There is little doubt that energy is central to our lives. Indeed, it is impossible to imagine our offices, schools or homes without energy....
We have case studies from over 250 corporate companies like Adidas, Coca Cola, Cadbury Schweppes and many more.
Tackling the shortage of building land
All business organisations operate within an external environment of change. The success of each business very much depends on its ability to adapt and...
Getting the message across the importance of good communications
Today´s Inland Revenue
The range of work undertaken by the Inland Revenue is broadening. It includes helping people to pay the right amount and receive...
Using call centres to deliver customer solutions
Customer satisfaction depends upon a product’s performance in relation to a buyer’s expectations. If the product’s performance falls short of expectations, the customer will...
Our business theory pages cover all the topics you need to know in business.
Developing a global strategy
Today we live in a global economy in which the time taken for people to move between continents has been significantly reduced and in...
Interpreting financial information
Business accounts are produced to meet the needs of their users. Typical users and the use they make of accounts are shown below:
Shareholders -to check...
Budgets and cash flow forecasts
A budget is a plan, which is set out in numbers. It sets out figures that an organisation like a company hopes to achieve...
Our business articles cover all aspects of business including, brexit, SEO, business taxation and so much more.
4 common challenges in supply chain management
Logistics and supply chain management is, on the one hand, a basic concept in that you’re moving something from A through B and to...
Want to reduce eCommerce customer churn start with customer service
In ecommerce, a lost sale is more than lost revenue. It actually represents a missed opportunity to retain a customer over the course of...
How Fulfillment Services Help E-Commerce Businesses Grow and Scale
As e-commerce continues to grow in popularity, so does the need for efficient order fulfillment. Order fulfillment refers to the entire process of receiving,...
4 Tips To Manage Energy Price Increases For Small Businesses
Energy prices are at record levels, and many small businesses are feeling the pinch. How can you cope with the rising costs and keep...
5 Examples of Standout MVPs
What’s an MVP?
First, we gotta clarify what the term actually means. MVP stands for Minimum Viable Product. It’s basically the most bare-bone version of...
Your Self-Published Book: The Ultimate Business Card
Business owners are always searching for the next big thing to set themselves apart from the competition. After all, you can’t just do the...
If You Face a Misfeasance Claim, What Should You Do?
Misfeasance is a legal term for when an individual or organization acts in a way that is not in the best interest of another...
Strategies for attracting talents in China
China is a large country that houses lots of
great talent for the majority of businesses. The booming market in China is an
opportunity not everyone...
Why challenging your industry’s skeletons can actually boost growth
When a new company enters a sector, they disrupt the market with their unique selling point. This might be the product, service or people,...
What Is A Merchant Cash Advance For A Business?
If you have heard about merchant cash advances but are unsure as to what they are, or how they might be able to benefit...
Making tax digital FAQ’s
If you are one of the many business owners in UK that submit their own value added tax returns, then chances are you have...
5 common uses emergency short term loan business
No matter how much planning and preparation you do, businesses can still become  unexpected, and when this involves a form of finance, it can...
Tips for choosing the right IT certification exam
The world of information technology continues to expand and present exciting opportunities to professionals. Individuals that have a passion for technology will be able...
Using skills tests to reduce the cost of a bad hire
The cost of a bad hire is significant. It’s been estimated that an error in the recruitment of a new employee can cost 2.5...
5 tips for women seeking an IT career
The IT sector can definitely look like an old boys’ club i.e. a world ruled by men for
men, especially if you are on the...
An expert approach to successful affiliate marketing
The affiliate marketing industry is one of the few industries that have stood against the pandemic. Forbes magazine reported that many companies in the...
How to Quickly Grow Your Traffic With Pinterest
Pinterest has proven to be one of the best social media sites to increase traffic to your blog, as long as you use it...
How to use coupon codes without hurting your brand image
Coupon Codes have rapidly grown in popularity over the past few years. Offering discounts for your business can be a powerful weapon in your...
The benefits of using an LMS in 2020
With the rising popularity of eLearning solutions and remote workspaces, your business needs an LMS for better outcomes. Here are some reasons why.
Why Your...
Do I Need An Undergraduate Business Degree to Get My MBA?
A master's in business administration or MBA is highly valued in business professionals seeking management roles and entrepreneurs. Management training is the valuable core...
Keys to success in the development of the education system
The education system is of the utmost importance as this is how we shape the minds of tomorrow and, consequently, the entire world. The...
How Online Casinos Differ from Physical Casinos
The world of gambling has transformed dramatically with the rise of online casinos, altering the traditional landscape of gambling establishments. The differences between online...
Smart Contracts And Croupiers: The Role Of The ‘Middleman’ In The Casino And Cryptocurrency Industry
Casinos and cryptocurrencies have one key element in common: the role of intermediaries. If you observe best online casinos italy you will notice In...
How to Spot Whether Your Online Casino is Safe
Disclaimer: gambling is addictive. If you or your loved ones are showing symptoms of gambling addiction, immediately ask for help at BeGambleAware, Gamblers Anonymous,...
6 Reasons why players love Elder scrolls online
When it was released, Elder Scrolls Online suffered a little bit because of the bugs that were still in the game. Not to say...
Choosing The Best Controller For Your Gaming Life
In spite of enthralling narratives, conniving characters, and aesthetically pleasing graphics to die for, the substantive enjoyability of a video game lies within the...
Goal Spribe: Score Your Way to Success in This Dynamic Game
The Thrill of Goal Spribe
Goal Spribe is an exhilarating game of chance that takes players on a journey to the end of the field...
Maeng Da Kratom What 2021 research tells about it?
Alternatively known as Mitragyna Speciosa, Maeng Da Kratom is a potent botanical weed that resembles a coffee plant. It finds its origin in Indonesia,...
CBD and its effects
Today, CBD is
becoming more and more popular in the health and wellness space, with a
significant amount of people incorporating it into their daily lives.
Cannabidiol...
Sat at a desk all day? 5 revitalising ways to get moving
Whether you are in the office full-time or are working from the comfort of your own home, the chances are that you feel sluggish...
Sell movie collectables online
Geeks have become a force of nature in past years. While they were the outcasts, now they are the ones that shape pop culture...
5 Ways to Earn FIFA Coins in FIFA 23
Do you need help building the Ultimate Team in FIFA 23? It's easier to acquire the best players with a surplus of FIFA coins...
Best dog food for your dog – what you need to know
(Picture Credit: Getty Images)
When looking for the best dog food for your dog, there are many factors to consider. Dog diets are formulated for...
When and How a Cyclist Can Make a Claim
Cycling is one means of transportation that is becoming increasingly popular, not only for commuting but also for recreational use. Unfortunately, cycling is also...
7 Sure-fire ways to make money online
Money is a necessity, a needed ingredient for survival. So you might be thinking, how can I make money in a legitimate way?
The internet...
6 Benefits of having a credit card
There are approximately 2.8 billion credit cards used worldwide. This figure is enough to say that credit cards are one of the most important...
Best Cars for Camping Trips
Camping trips can take you to some of the most amazing locations in the UK, and with good preparation, you can ensure that you...
How to Save Money on Airport Parking: 6 Effective Strategies
Who wouldn’t want to drive to and from the airport by car to start and end their trip in the most convenient way possible?...
Choosing Painted Bumpers: Benefits And Factors To Consider
Today, many car owners buy pre-painted front bumpers. It's a more convenient option because of its time-saving properties. This article focuses on the most...
How Real Estate Agents Sell Properties In A Blink Of An Eye With The Right Marketing Solutions
There are three phases of a property purchase. The first phase is discovering the perfect seller, which you can do through marketing and advertising....
How to prepare your home for sale: The checklist
Declutter
Ever noticed how all the best looking home photoshoots have very little in them? There’s a reason for this minimalistic approach: it lessens distraction.
Keeping...
Top 7 reasons for investing in metal office buildings
Much of today’s commerce is highly dependent on the construction industry. It is the demands that as seen this sector sore higher and higher....
The Complete Guide For Dubai Visa
Dubai is present on many of our bucket lists. The prime skylines, luxurious lifestyle, heritage locations, and rich culture attract everyone to travel to...
The best package holiday deals flying from the UK
With the world opening up again, UK travellers are looking for overseas package holiday deals that offer it all.But where, precisely, should you go?In...
Chinese culture: language, customs, etiquette, and traditions
Located in Eastern Asia, China is one of the most famous countries
worldwide, especially for being the first in population and fifth dimensions.
Yet, that’s not...
Our technology articles cover all aspects of technology including, cryptocurrency, computing, websites and so much more.
Technology Consulting: How It Is Performed and When Do You Need It
We all use technology. And for business, it can be crucial to choose and implement them correctly. It is not always possible to define...
The Way FinTech Is Changing the Landscape In the Middle East
As one of the most diverse areas on the planet, the Middle East is spanning three different continents, more than 20 countries, and it...
Top Tech Tips For Your Home And Your Business
Tech needn’t drain resources today with some savvy moves. This guide shares battle-tested tactics to control costs without compromising connectivity or performance. Whether at...
Service management software for corporate
Also known as information technology service management, service management software is an integral part of today’s business world. The software helps corporate to manage...
What is internet censoring and how does it work
Internet censoring is a technique that is used to prevent users from accessing certain websites, services, or content. This can include government censorship of...
30+ Free Google Slide Themes and Templates for Business 2021
Looking for a high-quality free Google Slide theme or template for business? We know how hard it is to pick up an appropriate template....
Trading Ethereum: A beginner’s guide
While Bitcoin (BTC) is the top cryptocurrency based on the value of its coins in circulation, Ethereum (ETH) doesn’t skimp on gaining ground and...
Making Bitcoin More Environmentally Friendly
One criticism that has been thrown at cryptocurrency - and Bitcoin, in particular, is the effect that it has on the environment. However, there...
Cryptocurrency vs. Traditional Investments: Risk and Reward
Cryptocurrency has causeÂd a seismic shift in the world of finance, eÂmerging as a viable investmeÂnt option. Bitcoin, Ethereum, and other cryptocurreÂncies have gained...
How to monetize an app?
When you develop a mobile app, there are always two reasons for creating it: making your audience happy and earning from that developed app.
Monetizing...
How to Create a Meditation App?
The world market of meditation apps is projected to grow by 48% by 2027. The constant stress and rising anxiety in the lives of...
A brief history of radio who invented radio
The first
questin is in our mind who invented radio? Let’s read today this article where we are going to
explain overview and history of radio...
Not a maybe but a must reasons every business should have a website
It's surprising how many business owners still don't recognize the importance of having an engaging website. Those same business owners may use the internet...
Ground up website design top tips to include in 2019
There are several tips to take into account if you are hoping to build a website from scratch. Much like constructing a house, a...
Hot Tips To Choose The Perfect Theme For Your Website
When it comes to WordPress design templates, themes are critical because they determine their overall appearance. The visual aspect of your website, its appearance,...