Companies Case Studies

Few consumers buy products at random. This is particularly true for durable products, such as washing machines, freezers and cars, which are likely to...

Johnson & Johnson (J&J) is well known in the United States and the UK for its Johnson’s Baby® brand. By the 1990s, the company...

Fast-developing organisations have a range of business objectives that provide a direction for their actions and drive them forward, particularly in markets that are...

The Internet has been around since 1969. It started as a defence network that linked the computers of a few researchers and military bases....

The financial world used to be straightforward for consumers. They knew where to go and who to ask for the financial products they needed....

The Football Association is a unique organisation. It has no shareholders, it is not tasked with making a profit, it does not manufacture a...

Advertising is a tricky business. Successful advertisers are those who, over the long term, make the fewest mistakes. No matter how well an advertisement...

Vodafone sponsors several leading sporting brands including the record breaking Ferrari Formula 1 motor racing team and Manchester United, one of the world's most...

Mission and marketA mission statement sets out why an organisation exists. Having a mission statement helps to clarify what the business is trying to...

Kraft Foods Inc. is the world's second-largest food and beverage company with revenues in 2005 of over $34 billion. Kraft Foods is classified as...

How much cereal do you eat? Who makes most of it? The British are almost the biggest consumers of cereal in the world, second...

Injecting new life into a brandThe Polo mint is a British institution - 'The mint with the hole'. Everyone is familiar with Polo and can clearly...

Consumers make many different buying decisions every day. It is important that large companies developing products for the consumer market-place understand the many factors...

Kit Kat was launched in 1937. Since then, it has consistently been one of the best selling chocolate bars on the market and has...

All products have a life-cycle. It starts with preparations for the product's launch, followed by the launch itself. Some products are an immediate success;...

Enterprising businesses must be able to re-invent themselves and their products. This is because consumer expectations change over time and other elements of the...

Whenever market researchers report on UK consumers' favourite purchases, chocolate-based products feature strongly. Chocolate is a key ingredient of many products we enjoy e.g....

McDonald's is one of only a handful of brands that command instant recognition in virtually every country in the world. It has more than...

It is easy to think about the present without considering the future. Consumers want more goods and services to improve their standard of living....

The Kellogg's Cornflake Company began in 1906 with the Kellogg brothers who originally ran a sanatorium in Michigan, USA. They experimented with different ways...