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Companies Case Studies
Learn from real-world examples. Explore company case studies to gain valuable insights into successful business strategies and operations.
Increasing brand awareness through social media communications
Voted ‘Luxury Retailer of the Year’ in 2013, Harrods is a department store with a difference. Its unique brand is recognised across the world....
Reaching customers through direct selling
For modern business organisations, developing goods or services is not enough. Goods must also be available in the right quantity and at the right...
Social marketing in the new millennium
There is a growing consensus within society that companies should take a more active and structured approach to the relationships they have with the...
Responding to an emerging market
'The industry as a whole is under-achieving.' This was the verdict of the Construction Task Force, led by Sir John Egan, in July 1998....
The marketing process
McDonald's is one of the best-known brands worldwide. This case study shows how McDonald's continually aims to build its brand by listening to its...
How the role of marketing drives business forwards
Portakabin designs and delivers modular buildings. It provides clients with inspiring buildings of outstanding quality. Its original market was the construction industry, with its portable...
Positioning the brand
Few organisations operate in a static environment. As we move toward the last years of the 20th century, the pace of change in Markets...
Rebranding a corporate image
When Will Kellogg accidentally invented a new breakfast food in Battle Creek, Michigan in 1894, he did not realise that he was on the...
Innovation in infant nutrition – Cow and Gate Next Steps
In the modern world, many consumers have opportunities to buy and use an ever-increasing range of goods and services. Firms continually develop new products...
Leading a revolution in banking
Changes in society, markets and economies have intensified the need for most organisations to be more and more innovative with the products that they...
Meeting customers needs
Travis Perkins plc is one of the leading UK building and plumbing merchants. The company operates using a number of different brand names. These...
Using new product development to grow a brand
Kellogg’s and the marketing mix
With annual sales of more than £4.5 billion, Kellogg’s is the world’s leading producer of cereal products and convenience foods,...
Re-focussing a company’s culture and marketing mix
Changing the culture at Argos
A company's culture is based on the values and beliefs that are shared across the organisation. It is challenging yet...
Meeting customers’ needs in growth – markets online gaming
Development of broadband markets
Companies like BT that build communication networks must also develop their markets in order to earn a return on their investment....
Creating the right marketing mix
Marketing involves finding out what your customers want and then meeting their requirements. To satisfy its customers, a business must create a successful mix...
Entering a new market with a new product
Decision-makers within organisations need to look into the future. As they do so, their thinking should focus on their customers. These should include existing...
Using the marketing mix in the fashion industry
Ben Sherman is a globally recognised lifestyle brand. It has grown from its business beginnings in quality shirts in Brighton in 1963 and is...
The use of the marketing mix in product launch
NIVEA is an established name in high quality skin and beauty care products. It is part of a range of brands produced and sold...
Live breathe and wear passion
Have you ever heard of passion in the marketing mix? How about people? Those two Ps never seem to figure alongside the famous four...
The Marketing Mix in the food industry
McCain Foods was founded in 1957 in Canada by the McCain brothers Harrison, Wallace, Robert and Andrew. McCain Foods is now the largest chip...