Marketing and product strategies for growth (MP3) 
Developing competitive marketing strategies (PDF) 
Unison A3 ePoster Edition 17 "Developing responsiveness through organisational structure" 
Targeting sponsorship within a specialist market niche (PDF) 
Sponsorship and the marketing mix - Vodafone (PDF) 
Using market research to develop a product range (PDF) 
A business case for investing in rail (PDF) 
Building sound customer relationships (PDF) 
Planning effective marketing strategies for a target audience (PDF) 
Building a fashionable brand image (PDF) 
Pursuing a growth strategy - Dixons Group (PDF) 
Honour the past ... invent the future (PDF) 
Within An Arm's Reach Of Desire (PDF) 
Developing a motivated workforce (PDF) 
Developing products and services to meet market demand (PDF) 
Building a photographic system around the user (PDF) 
Using PESTEL to design effective strategies (PDF) 
Building a brand in order to sustain its life cycle (PDF) 
Re-shaping a well-known brand (PDF) 
Whitbread in the community (PDF) 
The business of re-invention (PDF) 
Becoming a lean service organisation (PDF) 
The Marketing Collection Business Case Studies eBook 
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